United States · Series A startup

Who invested in Understory

7 rounds we have observed, with the 12 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

AIBig Data & AnalyticsFintechMartech

Funding summaryUpdated 5 Nov 2026

$40Mraised across 7 rounds since 2012, from 7 sources

$7.5MRound$15MSeries A$14MSeries A
Latest round
Series A, $14MSept 2025
Led by
Smedvig Ventures
Biggest round
$15MSeries A · Jun 2024
Investors
12 (1 led)
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2012201420162018202020222024
$18KSeed$50KSeed$1.9MSeed$7.5MRound$1.0MGrant$15MSeries A$14MSeries A
First round
Seed, $18K
Jun 2012
Biggest round
$15M
Series A · Jun 2024
Usual gap between rounds
15 months
the median of 6

The rounds

  1. Sept 2025
  2. Jun 2024
    Series A$15M3 returning

    Source recordedSEC filing: $15M sold, first sale Nov 2023

  3. Apr 2023
    Grant$1.0M1 new

    Source recordedSEC filing: $13M sold, first sale May 2023

  4. Nov 2018
    Round$7.5M

    No investor was named in the report.

    Reported by FinSMEsSEC filing: $7.5M sold, first sale Sept 2018

  5. Apr 2014
    Seed$1.9M4 new

    From a historical funding record

  6. Jul 2013
    Seed$50K1 new

    From a historical funding record

  7. Jun 2012
    Seed$18K1 new

    From a historical funding record

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

RRE VenturesVC firm2rounds
True VenturesVC firm2rounds
Gener8torVC firm2rounds
Smedvig VenturesVC firm1round, led 1
Seed CapitalVC firm1round
Firstminute CapitalVC firm1round
VegasTechFundPrivate equity1round
SK VenturesVC firm1round
BoltVC firm1round
CompoundVC firm1round
People VenturesVC firm1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 4 firms list Understory as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

True VenturesVC firmPer its own site
CSA Partners LLCVC firmPer its own site
VTF CapitalVC firmPer its own site
4490 VenturesVC firmPer its own site

Quick answers about Understory

Who invested in Understory?

Understory's investors include RRE Ventures, True Ventures, Gener8tor, Smedvig Ventures and National Science Foundation, and 7 more on record. Smedvig Ventures led its latest round.

How much has Understory raised?

Understory has raised $40M across 7 rounds since 2012.

When did Understory last raise?

Understory's most recent round was a Series A of $14M in Sept 2025, led by Smedvig Ventures.

What was Understory's biggest round?

Understory's largest round on record is $15M (Series A), in Jun 2024.

Who backed Understory first?

Understory's first round on record, in Jun 2012, was backed by Gener8tor.

What stage is Understory at?

Understory's latest named round is a Series A, in Sept 2025.

Where is Understory based?

Understory is based in the United States.

Who led Understory's rounds?

Smedvig Ventures led the Series A in 2025.

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