United Kingdom · Seed startup

Who invested in Swogo

7 rounds we have observed, with the 2 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Retail

Funding summaryUpdated 15 Nov 2026

$1.6Mraised across 7 rounds since 2012, from 7 sources

$315KSeed$1.0MSeed
Latest round
Seed, $1.0MMay 2015
Step-upi
3.2×
Investors
2
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

201320142015
$27KCrowdfunding$27KSeed$91KCrowdfunding$19KSeed$107KCrowdfunding$315KSeed$1.0MSeed
First round
Crowdfunding, $27K
Aug 2012
Biggest round
$1.0M
Seed · May 2015
Usual gap between rounds
7 months
the median of 4

The rounds

  1. May 2015
    Seed$1.0M

    No investor was named in the report.

    From a historical funding record

  2. Oct 2013
    Seed$315K1 returning

    From a historical funding record

  3. Jul 2013
    Crowdfunding$107K1 returning

    From a historical funding record

  4. Apr 2013
    Seed$19K1 new

    From a historical funding record

  5. Mar 2013
    Crowdfunding$91K1 returning

    Reported by finsmes.com

  6. Aug 2012
    Crowdfunding$27K1 new

    From a historical funding record

  7. Aug 2012
    Seed$27K1 returning

    From a historical funding record

Founders and team

From Swogo's own website: 12 on the team.

  • Simon AngoveChief Executive Officer
  • Abhi AnanthChief Technology Officer
  • Alex KewneyChief People Officer
  • Andrew TuerkChief Customer & Data Officer
  • Doug IndaChief Revenue Officer, Americas
  • Kelsey O'MarraChief of Staff
  • Leah AllenChief Marketing Officer
  • Ryan PeiselChief Financial Officer
  • Stephen T. KaufmanChief Alliance Officer
  • Tarun ChandrasekharChief Product Officer
  • Vinny MauriciChief Operations Officer
  • Michael RudermanGeneral Counsel and SVP of Corporate Development

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Crowdfunding2012Seed2012Crowdfunding2013Seed2013Crowdfunding2013Seed2013Seed2015SeedrsStartupbootcamp

Everyone who backed them

SeedrsVC firm5rounds
StartupbootcampAccelerator1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Swogo

Who invested in Swogo?

Swogo's investors include Seedrs and Startupbootcamp.

How much has Swogo raised?

Swogo has raised $1.6M across 7 rounds since 2012.

When did Swogo last raise?

Swogo's most recent round was a Seed of $1.0M in May 2015.

What was Swogo's biggest round?

Its most recent round, $1.0M in May 2015, is also its largest on record.

Who backed Swogo first?

Swogo's first round on record, in Aug 2012, was backed by Seedrs.

What stage is Swogo at?

Swogo's latest named round is a Seed, in May 2015.

Where is Swogo based?

Swogo is based in the United Kingdom.

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