United States · Growth startup

Who invested in Phia

3 rounds we have observed, with the 9 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

AIE-commerceFashion

Raised 9 months ago

Funding summaryUpdated 5 Nov 2026

$78Mraised across 3 rounds since 2025, from 4 sources

$8.0MSeed$35MSeries A$35MGrowth
Latest round
Growth, $35MJan 2026
Led by
Notable Capital
Investors
9 (2 led)
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2026
$8.0MSeed$35MSeries A$35MGrowth
First round
Seed, $8.0M
Sept 2025
Biggest round
$35M
Growth · Jan 2026
Usual gap between rounds
2 months
the median of 2

The rounds

  1. Jan 2026
    Growth$35M3 returning

    Reported by TechCrunchSEC filing: $9.5M sold

  2. Dec 2025
    Series A$35M2 new2 returning

    Source recorded and 1 other

  3. Sept 2025

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

Kleiner PerkinsVC firm3rounds, led 1
Notable CapitalVC firm2rounds, led 1
Khosla VenturesVC firm2rounds
Soma CapitalVC firm2rounds
Michael RubinAngel1round
Sheryl SandbergVC firm1round
Kris JennerAngel1round
Hailey BieberVC firm1round
Sara BlakelyAngel1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 2 firms list Phia as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

Mento VCVC firmPer its own site
Cold StartVC firmPer its own site

Quick answers about Phia

Who invested in Phia?

Phia's investors include Kleiner Perkins, Notable Capital, Khosla Ventures, Soma Capital and Michael Rubin, and 4 more on record. Notable Capital led its latest round.

How much has Phia raised?

Phia has raised $78M across 3 rounds since 2025.

When did Phia last raise?

Phia's most recent round was a Growth of $35M in Jan 2026, led by Notable Capital.

What was Phia's biggest round?

Its most recent round, $35M in Jan 2026, is also its largest on record.

Who backed Phia first?

Phia's first round on record, in Sept 2025, was backed by Kleiner Perkins, Soma Capital and Michael Rubin and 4 others.

What stage is Phia at?

Phia's latest named round is a Growth, in Jan 2026.

Where is Phia based?

Phia is based in the United States.

Who led Phia's rounds?

Kleiner Perkins led the Seed in 2025; Notable Capital led the Growth in 2026.

Companies like Phia

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