United Kingdom · Funded startup

Who invested in Modo25

6 rounds we have observed, with the 0 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech

Funding summaryUpdated 15 Nov 2026

$1.9Mraised across 6 rounds since 2021, from 6 sources

$665KRound$372KRound
Latest round
Round, $372KJan 2025
Biggest round
$665KRound · Dec 2021
Investors
0
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2022202320242025
$665KRound$200KRound$174KRound$182KRound$333KRound$372KRound
First round
Round, $665K
Dec 2021
Biggest round
$665K
Round · Dec 2021
Usual gap between rounds
5 months
the median of 5

The rounds

  1. Jan 2025
    Round$372K

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

  2. Jul 2023
    Round$333K

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

  3. May 2023
    Round$182K

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

  4. Sept 2022
    Round$174K

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

  5. May 2022
    Round$200K

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

  6. Dec 2021
    Round$665K

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

Funding filed with regulators

Modo25 filed 6 raises, $1.9M in all. Filings say how much was sold and to how many investors; they never name the investors.

  1. Jan 2025$372KUK share allotment
  2. Jul 2023$333KUK share allotment
  3. May 2023$182KUK share allotment
  4. Sept 2022$174KUK share allotment
  5. May 2022$200KUK share allotment
  6. Dec 2021$665KUK share allotment

Founders and team

From Modo25's own website: 1 founder, 32 on the team.

John ReadmanFounder and CEO
  • Abi LiddleChief Operating Officer
  • Tom WillsChief Financial Officer
  • Arina KrasilovaHead of SEO
  • Krasi MihaylovVP of Engineering
  • Luke McDermottHead of Optimisation
  • Michael ThompsonHead of Data & Analytics
  • Nikki ReadmanHead of Marketing
  • Tom PickardHead of Paid
  • Abby CooperSenior Marketing Manager
  • Abi NoblePerformance Marketing Manager
  • Adam McArdleLead Data Engineer
  • Annika DobberkeSenior Performance Marketing Manager
  • Claire AcumAssociate Director of Digital Strategy
  • Claudia PooleSenior Performance Marketing Manager
  • Cris ChenPerformance Marketing Manager
  • Dan AkersDirector of Agency
  • David HartChairman of the Board
  • Dr Rosie BeestonLead Data Scientist

And 14 more on the team.

Quick answers about Modo25

How much has Modo25 raised?

Modo25 has raised $1.9M across 6 rounds since 2021.

When did Modo25 last raise?

Modo25's most recent round, $372K, was in Jan 2025.

What was Modo25's biggest round?

Modo25's largest round on record is $665K, in Dec 2021.

Where is Modo25 based?

Modo25 is based in the United Kingdom.

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