Norway · Series A startup

Who invested in Metric

One round we have observed, with the 7 investors named in it. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & AdtechAIE-commerceMartech

Funding summaryUpdated 5 Nov 2026

$8.7Mraised across 1 round since 2025, from 1 source

Latest round
Series A, $8.7MMar 2025
Led by
Johan Brand and Magnus Carlsenand 1 more
Investors
7 (3 led)
See who backed them

The rounds

  1. Mar 2025

Everyone who backed them

Johan BrandAngel1round, led 1
Magnus CarlsenVC firm1round, led 1
TRYVC firm1round, led 1
MP PensjonVC firm1round
Altitude CapitalVC firm1round
KvantiaVC firm1round
Marketer GroupVC firm1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 2 firms list Metric as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

SmartGateVCVC firmPer its own site
Teko VenturesVC firmPer its own site

Quick answers about Metric

Who invested in Metric?

Metric's investors include Johan Brand, Magnus Carlsen, TRY, MP Pensjon and Altitude Capital, and 2 more on record. Johan Brand led its latest round.

How much has Metric raised?

Metric has raised $8.7M across 1 round since 2025.

When did Metric last raise?

Metric's most recent round was a Series A of $8.7M in Mar 2025, led by Johan Brand.

What was Metric's biggest round?

Its most recent round, $8.7M in Mar 2025, is also its largest on record.

Who backed Metric first?

Metric's first round on record, in Mar 2025, was backed by Johan Brand, Magnus Carlsen and TRY and 4 others.

What stage is Metric at?

Metric's latest named round is a Series A, in Mar 2025.

Where is Metric based?

Metric is based in Norway.

Who led Metric's rounds?

Johan Brand led the Series A in 2025.

Companies like Metric

In the same sector, and raised in the last eighteen months.

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