Australia · 
Who invested in Fluent Commerce?
Fluent Commerce's investors include Bain Capital, January Capital, Five V Capital and Arrowroot Capital Management. Bain Capital led its latest round.
2020202120222023202420252026
$22MSeries B$33MGrowth
Australia · Growth startup
Who invested in Fluent Commerce
2 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.
Raised 9 months ago
Follow Fluent Commerce and see its new rounds in your feed. Start following
Funding summaryUpdated 5 Nov 2026
$55Mraised across 2 rounds since 2019, from 3 sources
$22MSeries B$33MGrowth
- Latest round
- Growth, $33MFeb 2026
- Led by
- Bain Capital
- Step-upi
- 1.5×
- Investors
- 4 (1 led)
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Series B, $22M Aug 2019
- Biggest round
- $33M Growth · Feb 2026
- Between rounds
- 6.6 years from the last two
The rounds
- Feb 2026
- Aug 2019
Founders and team
From Fluent Commerce's own website: 10 on the team.
- Graham JacksonCEO
- Darius CoveneyCOO/CFO
- Jamie CairnsChief Growth Officer
- Nicola KinsellaChief Strategy Officer
- Rob CrowleyChief Technology Officer
- Alan JacksonVP Solution Engineering & Presales
- Alex PusenjakVP People & Culture
- Ingrid BernardGlobal VP Customer Success
- Keith ChongVP Finance
- Rob ShawGeneral Manager EMEA
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
Everyone who backed them
Missing a round, or an investor who was in one? Tell us.
Also claim to have backed them
This firm lists Fluent Commerce as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.
Quick answers about Fluent Commerce
How much has Fluent Commerce raised?
Fluent Commerce has raised $55M across 2 rounds since 2019.
When did Fluent Commerce last raise?
Fluent Commerce's most recent round was a Growth of $33M in Feb 2026, led by Bain Capital.
What was Fluent Commerce's biggest round?
Its most recent round, $33M in Feb 2026, is also its largest on record.
Who backed Fluent Commerce first?
Fluent Commerce's first round on record, in Aug 2019, was backed by Arrowroot Capital Management.
What stage is Fluent Commerce at?
Fluent Commerce's latest named round is a Growth, in Feb 2026.
Where is Fluent Commerce based?
Fluent Commerce is based in Australia.
Who led Fluent Commerce's rounds?
Bain Capital led the Growth in 2026.
Companies like Fluent Commerce
In the same sector, and raised in the last eighteen months.
Find investors like these
Search every investor by what they have actually funded, then narrow to your stage and market. Free.