United States · Series A startup

Who invested in firmly

One round we have observed, with the 11 investors named in it. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

AIE-commerceRetail

Raised this month

Funding summaryUpdated 6 Nov 2026

$15Mraised across 1 round since 2026, from 1 source

Latest round
Series A, $15MNov 2026
Led by
Squarepoint Capital
Investors
11 (1 led)
See who backed them

The rounds

  1. Nov 2026

Founders and team

From firmly's own website: 3 founders, 4 on the team.

Damien BalsanCo-founder & President
Kumar N SenthilCo-founder & CEO
Murali KrishnamurthyCo-founder & CTO
  • Romeu GouveaChief AI Officer
  • Scott HendricksonChief Revenue Officer
  • Brian DeMeloVP of Partnerships & GTM
  • Don KingsboroughExecutive Chairman

Everyone who backed them

Squarepoint CapitalVC firm1round, led 1
Alumni VenturesVC firm1round
Samsung NextCorporate VC1round
MasterCardCorporate VC1round
• Ark InvestGrowth equity1round
Hike VenturesVC firm1round
Granada FundsInvestment firm1round
J.P. Morgan PaymentsInvestment firm1round
The Mercantile CompaniesInvestment firm1round
Versus VenturesVC firm1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about firmly

Who invested in firmly?

firmly's investors include Squarepoint Capital, Alumni Ventures, Samsung Next, MasterCard and Benhamou Global Ventures, and 6 more on record. Squarepoint Capital led its latest round.

How much has firmly raised?

firmly has raised $15M across 1 round since 2026.

When did firmly last raise?

firmly's most recent round was a Series A of $15M in Nov 2026, led by Squarepoint Capital.

What was firmly's biggest round?

Its most recent round, $15M in Nov 2026, is also its largest on record.

Who backed firmly first?

firmly's first round on record, in Nov 2026, was backed by Squarepoint Capital, Alumni Ventures and Samsung Next and 8 others.

What stage is firmly at?

firmly's latest named round is a Series A, in Nov 2026.

Where is firmly based?

firmly is based in the United States.

Who led firmly's rounds?

Squarepoint Capital led the Series A in 2026.

Companies like firmly

In the same sector, and raised in the last eighteen months.

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