# Typeform to HubSpot: AI-enriched & scored leads with OpenAI: n8n workflow

> Started by someone submitting a form, and works across Airtable, Google Sheets and HubSpot. It hands the judgement calls to OpenAI.

Source: https://millionrounds.com/workflow/typeform-to-hubspot-ai-enriched-and-scored-leads-with-openai (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Lead generation](https://millionrounds.com/workflows?category=Lead+generation#library)

# Typeform to HubSpot: AI-enriched & scored leads with OpenAI

Started by someone submitting a form, and works across Airtable, Google Sheets and HubSpot. It hands the judgement calls to OpenAI. 12 steps, 1 branch: a working afternoon to understand properly.

Medium Calls a model: OpenAI

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Ftypeform-to-hubspot-ai-enriched-and-scored-leads-with-openai)

**12 steps** Medium: a working afternoon

**1** Branch: places the flow splits

**0** Loops or waits

**3** Services it connects to

## The flow

Starts it 1 Model 4 Logic 3 Service 4

The steps in the order they run, from what starts it.

- 1 **OpenAI Chat Model** Lm Chat Open Ai *Model*
- 2 **📝 New Typeform Lead** Typeform trigger *Starts it*
- 3 **💬 LLM (OpenAI)** Lm Chat Open Ai *Model*
- 4 **🎯 AI Lead Scorer** Agent *Model*
- 5 **📄 Log Raw Lead** Google Sheets *Service*
- 6 **📦 Store Basic Info (Airtable)** Airtable *Service*
- 7 **🔧 Format Incoming Data** Code *Logic*
- 8 **🏢 Enrich Company Info (AI)** Agent *Model*
- 9 **📨 Send to HubSpot CRM** Hubspot *Service*
- 10 **📛 Filter Non-Business Emails** If *Logic*
- 11 **🪄 Merge Enriched Lead Profile** Code *Logic*
- 12 **📊 Save Enriched Lead** Google Sheets *Service*

## How it's built

- **Starts on:** Someone submitting a form
- **Steps:** 12, with 1 branch
- **Size:** Medium: a working afternoon
- **Connects to:** Airtable, Google Sheets, HubSpot
- **Model:** OpenAI

## Questions

What does it need to run?

An n8n account, plus your own Airtable, Google Sheets and HubSpot accounts, and a key for OpenAI. You connect your own accounts after importing it; none are included.

What starts it?

It starts on someone submitting a form.

Does it use AI?

Yes. It calls OpenAI. Model calls are billed by the provider, not by n8n.

How long does it take to set up?

Plan an afternoon. 12 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 12 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Ftypeform-to-hubspot-ai-enriched-and-scored-leads-with-openai)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Airtable](https://millionrounds.com/workflows?service=Airtable#library)[Google Sheets](https://millionrounds.com/workflows?service=Google+Sheets#library)[HubSpot](https://millionrounds.com/workflows?service=HubSpot#library)

## Workflows like it

Also lead generation, with the same services where possible, closest in size first.

- [**AI Lead Validator: Verify Emails with MCP and HubSpot** 12 steps · calls a model · HubSpot, Slack](https://millionrounds.com/workflow/ai-lead-validator-verify-emails-with-mcp-and-hubspot)
- [**AI SaaS leads scoring & email automation | Turn business** 12 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/ai-saas-leads-scoring-and-email-automation-turn-business)
- [**AI-Powered Contact Form Lead Analyzer with CRM** 12 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/ai-powered-contact-form-lead-analyzer-with-crm)
- [**AI-Powered Lead Qualification & Routing with OpenAI and Slack** 12 steps · calls a model · Airtable, Email](https://millionrounds.com/workflow/ai-powered-lead-qualification-and-routing-with-openai-and-sl)
- [**AI-powered outreach with Gemini and Gmail** 12 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/ai-powered-outreach-with-gemini-and-gmail)
- [**B2B lead scraper from Google Search + Maps to sheets** 12 steps · calls a model · Google Sheets](https://millionrounds.com/workflow/b2b-lead-scraper-from-google-search-maps-to-sheets)