# Track Stripe cancellations and classify churn reasons: n8n workflow

> Started by someone submitting a form, and works across Gmail, Google Sheets and Stripe. 15 steps, 1 branch: a working afternoon to understand properly.

Source: https://millionrounds.com/workflow/track-stripe-cancellations-and-classify-churn-reasons (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Money admin](https://millionrounds.com/workflows?category=Money+admin#library)

# Track Stripe cancellations and classify churn reasons

Started by someone submitting a form, and works across Gmail, Google Sheets and Stripe. 15 steps, 1 branch: a working afternoon to understand properly.

Medium

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Ftrack-stripe-cancellations-and-classify-churn-reasons)

**15 steps** Medium: a working afternoon

**1** Branch: places the flow splits

**0** Loops or waits

**3** Services it connects to

## The flow

Starts it 2 Logic 8 Service 5

The steps in the order they run, from what starts it.

- 1 **On subscription cancelled** Stripe trigger *Starts it*
- 2 **Exit survey form** Form trigger *Starts it*
- 3 **Look up the customer** Stripe *Service*
- 4 **Read the survey response** Code *Logic*
- 5 **Read the cancellation** Code *Logic*
- 6 **Normalize the churn record** No Op *Logic*
- 7 **Set config: brand, survey link and recipient** Set *Logic*
- 8 **Do we already know why** If *Logic*
- 9 **Build the analysis request** Code *Logic*
- 10 **Write the one question email** Code *Logic*
- 11 **Categorise the reason with Claude** Http Request *Service*
- 12 **Ask why they left** Gmail *Service*
- 13 **Write the churn note** Code *Logic*
- 14 **Email you the reason** Gmail *Service*
- 15 **Log it to the churn sheet** Google Sheets *Service*

## How it's built

- **Starts on:** Someone submitting a form
- **Steps:** 15, with 1 branch
- **Size:** Medium: a working afternoon
- **Connects to:** Gmail, Google Sheets, Stripe
- **Model:** None. This is plumbing, not judgement

## Questions

What does it need to run?

An n8n account, plus your own Gmail, Google Sheets and Stripe accounts. You connect your own accounts after importing it; none are included.

What starts it?

It starts on someone submitting a form.

Does it use AI?

No. Every step is fixed logic or a call to a service, so it does the same thing every time.

How long does it take to set up?

Plan an afternoon. 15 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 15 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Ftrack-stripe-cancellations-and-classify-churn-reasons)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Gmail](https://millionrounds.com/workflows?service=Gmail#library)[Google Sheets](https://millionrounds.com/workflows?service=Google+Sheets#library)[Stripe](https://millionrounds.com/workflows?service=Stripe#library)

## Workflows like it

Also money admin, with the same services where possible, closest in size first.

- [**Chase unanswered sales quotes with Google Sheets and Gmail** 15 steps · Gmail, Google Sheets](https://millionrounds.com/workflow/chase-unanswered-sales-quotes-with-google-sheets-and-gmail)
- [**Google Sheets and QuickBooks expenses automation template** 15 steps · Google Sheets](https://millionrounds.com/workflow/google-sheets-and-quickbooks-expenses-automation-template)
- [**Match vendor invoices with POs and Gmail** 15 steps · Gmail, Google Sheets](https://millionrounds.com/workflow/match-vendor-invoices-with-pos-and-gmail)
- [**Process invoice emails to Zoho Books with Gmail and Parseur** 15 steps · Gmail, Google Drive](https://millionrounds.com/workflow/process-invoice-emails-to-zoho-books-with-gmail-and-parseur)
- [**Sync Stripe charges to HubSpot contacts** 15 steps · HubSpot, Stripe](https://millionrounds.com/workflow/sync-stripe-charges-to-hubspot-contacts)
- [**Automate AI Upwork proposal generation with Apify and Gemini** 15 steps · calls a model · Apify, Gmail](https://millionrounds.com/workflow/automate-ai-upwork-proposal-generation-with-apify-and-gemini)