# SEO competitor analysis & data logging with Semrush API: n8n workflow

> Started by someone submitting a form, and works across Google Sheets. 10 steps: a working afternoon to understand properly.

Source: https://millionrounds.com/workflow/seo-competitor-analysis-and-data-logging-with-semrush-api (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Strategy and planning](https://millionrounds.com/workflows?category=Strategy+and+planning#library)

# SEO competitor analysis & data logging with Semrush API

Started by someone submitting a form, and works across Google Sheets. 10 steps: a working afternoon to understand properly.

Medium

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fseo-competitor-analysis-and-data-logging-with-semrush-api)

**10 steps** Medium: a working afternoon

**0** Branches: places the flow splits

**0** Loops or waits

**1** Service it connects to

## The flow

Starts it 1 Logic 4 Service 5

The steps in the order they run, from what starts it.

- 1 **On form submission** Form trigger *Starts it*
- 2 **Competitor Analysis** Http Request *Service*
- 3 **Re format output** Code *Logic*
- 4 **Reformat** Code *Logic*
- 5 **Reformat 2** Code *Logic*
- 6 **Reformat2** Code *Logic*
- 7 **Domain overview** Google Sheets *Service*
- 8 **Organic Competitor** Google Sheets *Service*
- 9 **Organic Pages** Google Sheets *Service*
- 10 **organic keywords** Google Sheets *Service*

## How it's built

- **Starts on:** Someone submitting a form
- **Steps:** 10
- **Size:** Medium: a working afternoon
- **Connects to:** Google Sheets
- **Model:** None. This is plumbing, not judgement

## Questions

What does it need to run?

An n8n account, plus your own Google Sheets account. You connect your own accounts after importing it; none are included.

What starts it?

It starts on someone submitting a form.

Does it use AI?

No. Every step is fixed logic or a call to a service, so it does the same thing every time.

How long does it take to set up?

Plan an afternoon. 10 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 10 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fseo-competitor-analysis-and-data-logging-with-semrush-api)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Google Sheets](https://millionrounds.com/workflows?service=Google+Sheets#library)

## Workflows like it

Also strategy and planning, with the same services where possible, closest in size first.

- [**Generate startup ideas from Reddit posts with Gemini** 10 steps · calls a model · Google Sheets, Reddit](https://millionrounds.com/workflow/generate-startup-ideas-from-reddit-posts-with-gemini)
- [**YouTube channel competitor analysis with Google Sheets** 9 steps · Google Sheets](https://millionrounds.com/workflow/youtube-channel-competitor-analysis-with-google-sheets)
- [**Weekly SEO keyword research & competitor analysis with GPT5.5** 9 steps · calls a model · Google Sheets](https://millionrounds.com/workflow/weekly-seo-keyword-research-and-competitor-analysis-with-gpt)
- [**Generate AI market research reports** 13 steps · Google Sheets, Notion](https://millionrounds.com/workflow/generate-ai-market-research-reports)
- [**SEO competitor analysis with RapidAPI and Google Sheets** 7 steps · Google Sheets](https://millionrounds.com/workflow/seo-competitor-analysis-with-rapidapi-and-google-sheets)
- [**Automated Fiverr UGC market research: track gigs** 4 steps · Google Sheets](https://millionrounds.com/workflow/automated-fiverr-ugc-market-research-track-gigs)