# Score and route leads with Clearbit and Mattermost: n8n workflow

> Started by a clock, and works across Mattermost and Trello. 15 steps, 2 branches, 1 loop or waits: a working afternoon to understand properly.

Source: https://millionrounds.com/workflow/score-and-route-leads-with-clearbit-and-mattermost (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Lead generation](https://millionrounds.com/workflows?category=Lead+generation#library)

# Score and route leads with Clearbit and Mattermost

Started by a clock, and works across Mattermost and Trello. 15 steps, 2 branches, 1 loop or waits: a working afternoon to understand properly.

Medium

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fscore-and-route-leads-with-clearbit-and-mattermost)

**15 steps** Medium: a working afternoon

**2** Branches: places the flow splits

**1** Loop or waits

**2** Services it connects to

## The flow

Starts it 1 Logic 7 Service 7

The steps in the order they run, from what starts it.

- 1 **Daily Lead Check** Schedule trigger *Starts it*
- 2 **Fetch New Leads** Http Request *Service*
- 3 **Parse Leads** Code *Logic*
- 4 **Split Leads** Split In Batches *Logic*
- 5 **Enrich with Clearbit** Http Request *Service*
- 6 **Merge Lead & Enrichment** Merge *Logic*
- 7 **Check Clearbit Response** If *Logic*
- 8 **Calculate Lead Score** Code *Logic*
- 9 **Fallback Score** Code *Logic*
- 10 **IF Qualified?** If *Logic*
- 11 **Create Trello Card - Needs Research** Trello *Service*
- 12 **Create Trello Card - Qualified** Trello *Service*
- 13 **Create Trello Card - Unqualified** Trello *Service*
- 14 **Notify Ops** Mattermost *Service*
- 15 **Notify Sales Team** Mattermost *Service*

## How it's built

- **Starts on:** A clock
- **Steps:** 15, with 2 branches, 1 loop or waits
- **Size:** Medium: a working afternoon
- **Connects to:** Mattermost, Trello
- **Model:** None. This is plumbing, not judgement

## Questions

What does it need to run?

An n8n account, plus your own Mattermost and Trello accounts. You connect your own accounts after importing it; none are included.

What starts it?

It starts on a clock.

Does it use AI?

No. Every step is fixed logic or a call to a service, so it does the same thing every time.

How long does it take to set up?

Plan an afternoon. 15 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 15 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fscore-and-route-leads-with-clearbit-and-mattermost)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Mattermost](https://millionrounds.com/workflows?service=Mattermost#library)[Trello](https://millionrounds.com/workflows?service=Trello#library)

## Workflows like it

Also lead generation, with the same services where possible, closest in size first.

- [**Analyze sales calls & route leads with OpenAI and Airtable** 17 steps · calls a model · Airtable, Gmail](https://millionrounds.com/workflow/analyze-sales-calls-and-route-leads-with-openai-and-airtable)
- [**Create Trello cards from Google Forms lead submissions** 22 steps · Google Sheets, Trello](https://millionrounds.com/workflow/create-trello-cards-from-google-forms-lead-submissions)
- [**Automate sales pipeline: BuiltWith technology data** 5 steps · Google Sheets, Trello](https://millionrounds.com/workflow/automate-sales-pipeline-builtwith-technology-data)
- [**Send a message on Mattermost when a lead replies** 2 steps · Mattermost](https://millionrounds.com/workflow/send-a-message-on-mattermost-when-a-lead-replies)
- [**Multi-Channel Lead Enrichment & Scoring Pipeline with Clearbit** 29 steps · Asana, Email](https://millionrounds.com/workflow/multi-channel-lead-enrichment-and-scoring-pipeline-with-clea)