# Score and route B2B website leads with Google Sheets and Gmail: n8n workflow

> Started by another system calling it, and works across Gmail and Google Sheets. 20 steps, 3 branches: a working afternoon to understand properly.

Source: https://millionrounds.com/workflow/score-and-route-b2b-website-leads-with-google-sheets-and-gma (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Lead generation](https://millionrounds.com/workflows?category=Lead+generation#library)

# Score and route B2B website leads with Google Sheets and Gmail

Started by another system calling it, and works across Gmail and Google Sheets. 20 steps, 3 branches: a working afternoon to understand properly.

Medium

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fscore-and-route-b2b-website-leads-with-google-sheets-and-gma)

**20 steps** Medium: a working afternoon

**3** Branches: places the flow splits

**0** Loops or waits

**2** Services it connects to

## The flow

Starts it 3 Logic 11 Service 6

The steps in the order they run, from what starts it.

- 1 **When Lead Submitted** Webhook *Starts it*
- 2 **Normalize and Assign Owner** Code *Logic*
- 3 **If Contact Available** If *Logic*
- 4 **Fetch Page Context** Http Request *Service*
- 5 **Prepare Missing Contact Response** Set *Logic*
- 6 **Parse Page Signals** Code *Logic*
- 7 **Send Missing Contact Response** Respond To Webhook *Starts it*
- 8 **Set Audit Row Data** Set *Logic*
- 9 **Append Audit Row in Sheets** Google Sheets *Service*
- 10 **Route by Lead Priority** Switch *Logic*
- 11 **Set Hot Lead Alert Email** Set *Logic*
- 12 **Set Review Queue Email Alert** Set *Logic*
- 13 **Set Normal Lead Email** Set *Logic*
- 14 **Email Hot Lead Alert** Gmail *Service*
- 15 **Email Review Queue Alert** Gmail *Service*
- 16 **Email Normal Lead Alert** Gmail *Service*
- 17 **Check for Executive Escalation** If *Logic*
- 18 **Prepare Success Response** Set *Logic*
- 19 **Email Executive Escalation** Gmail *Service*
- 20 **Send Success Response** Respond To Webhook *Starts it*

## How it's built

- **Starts on:** Another system calling it
- **Steps:** 20, with 3 branches
- **Size:** Medium: a working afternoon
- **Connects to:** Gmail, Google Sheets
- **Model:** None. This is plumbing, not judgement

## Questions

What does it need to run?

An n8n account, plus your own Gmail and Google Sheets accounts. You connect your own accounts after importing it; none are included.

What starts it?

It starts on another system calling it.

Does it use AI?

No. Every step is fixed logic or a call to a service, so it does the same thing every time.

How long does it take to set up?

Plan an afternoon. 20 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 20 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fscore-and-route-b2b-website-leads-with-google-sheets-and-gma)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Gmail](https://millionrounds.com/workflows?service=Gmail#library)[Google Sheets](https://millionrounds.com/workflows?service=Google+Sheets#library)

## Workflows like it

Also lead generation, with the same services where possible, closest in size first.

- [**Extract business email addresses with Serper.dev** 20 steps · Google Sheets](https://millionrounds.com/workflow/extract-business-email-addresses-with-serper-dev)
- [**Generate city business leads with Google Maps** 20 steps · Google Sheets](https://millionrounds.com/workflow/generate-city-business-leads-with-google-maps)
- [**Generate city-based business leads with Google Maps** 20 steps · Google Sheets](https://millionrounds.com/workflow/generate-city-based-business-leads-with-google-maps)
- [**Lead Status-Based Email Automation with Google Sheets** 20 steps · Email, Google Sheets](https://millionrounds.com/workflow/lead-status-based-email-automation-with-google-sheets)
- [**Score inbound leads with Claude** 20 steps · Gmail, HubSpot](https://millionrounds.com/workflow/score-inbound-leads-with-claude)
- [**AI-powered cold email outreach with OpenAI and Gmail** 20 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/ai-powered-cold-email-outreach-with-openai-and-gmail)