# Score and enrich Webflow leads with OpenAI and Apollo: n8n workflow

> Started by another system calling it, and works across Gmail. 12 steps, 1 branch: a working afternoon to understand properly.

Source: https://millionrounds.com/workflow/score-and-enrich-webflow-leads-with-openai-and-apollo (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Lead generation](https://millionrounds.com/workflows?category=Lead+generation#library)

# Score and enrich Webflow leads with OpenAI and Apollo

Started by another system calling it, and works across Gmail. 12 steps, 1 branch: a working afternoon to understand properly.

Medium

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fscore-and-enrich-webflow-leads-with-openai-and-apollo)

**12 steps** Medium: a working afternoon

**1** Branch: places the flow splits

**0** Loops or waits

**1** Service it connects to

## The flow

Starts it 1 Logic 5 Service 6

The steps in the order they run, from what starts it.

- 1 **Receive Webflow lead** Webhook *Starts it*
- 2 **Configure inbox and ideal customer** Set *Logic*
- 3 **Normalize Webflow submission** Code *Logic*
- 4 **Enrich person and company with Apollo** Http Request *Service*
- 5 **Build evidence-based scoring request** Code *Logic*
- 6 **Score lead with OpenAI** Http Request *Service*
- 7 **Validate score and prepare CRM record** Code *Logic*
- 8 **Create Pipedrive person** Http Request *Service*
- 9 **Create Pipedrive lead for every submission** Http Request *Service*
- 10 **Save score and enrichment in Pipedrive** Http Request *Service*
- 11 **Is the validated AI score exactly 100?** If *Logic*
- 12 **Email the 100-point lead** Gmail *Service*

## How it's built

- **Starts on:** Another system calling it
- **Steps:** 12, with 1 branch
- **Size:** Medium: a working afternoon
- **Connects to:** Gmail
- **Model:** None. This is plumbing, not judgement

## Questions

What does it need to run?

An n8n account, plus your own Gmail account. You connect your own accounts after importing it; none are included.

What starts it?

It starts on another system calling it.

Does it use AI?

No. Every step is fixed logic or a call to a service, so it does the same thing every time.

How long does it take to set up?

Plan an afternoon. 12 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 12 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fscore-and-enrich-webflow-leads-with-openai-and-apollo)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Gmail](https://millionrounds.com/workflows?service=Gmail#library)

## Workflows like it

Also lead generation, with the same services where possible, closest in size first.

- [**Automate contact enrichment with Surfe and Google Sheets** 12 steps · Gmail, Google Sheets](https://millionrounds.com/workflow/automate-contact-enrichment-with-surfe-and-google-sheets)
- [**AI SaaS leads scoring & email automation | Turn business** 12 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/ai-saas-leads-scoring-and-email-automation-turn-business)
- [**AI-Powered Contact Form Lead Analyzer with CRM** 12 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/ai-powered-contact-form-lead-analyzer-with-crm)
- [**AI-powered outreach with Gemini and Gmail** 12 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/ai-powered-outreach-with-gemini-and-gmail)
- [**Automate Lead Qualification & Multi-Channel Follow-up** 12 steps · calls a model · Gmail](https://millionrounds.com/workflow/automate-lead-qualification-and-multi-channel-follow-up)
- [**Automate lead qualification & personalized outreach** 12 steps · calls a model · Gmail](https://millionrounds.com/workflow/automate-lead-qualification-and-personalized-outreach)