# Research and summarize B2B leads from Google Sheets to Airtable: n8n workflow

> Started by an event in a connected app, and works across Airtable and Google Sheets. It hands the judgement calls to OpenRouter.

Source: https://millionrounds.com/workflow/research-and-summarize-b2b-leads-from-google-sheets-to-airta (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Lead generation](https://millionrounds.com/workflows?category=Lead+generation#library)

# Research and summarize B2B leads from Google Sheets to Airtable

Started by an event in a connected app, and works across Airtable and Google Sheets. It hands the judgement calls to OpenRouter. 14 steps, 1 loop or waits: a working afternoon to understand properly.

Medium Calls a model: OpenRouter

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fresearch-and-summarize-b2b-leads-from-google-sheets-to-airta)

**14 steps** Medium: a working afternoon

**0** Branches: places the flow splits

**1** Loop or waits

**2** Services it connects to

## The flow

Starts it 1 Model 6 Logic 2 Service 5

The steps in the order they run, from what starts it.

- 1 **OpenRouter Chat Model** Lm Chat Open Router *Model*
- 2 **OpenRouter Chat Model1** Lm Chat Open Router *Model*
- 3 **Manual execution** Manual trigger *Starts it*
- 4 **Analyze the Company Page** Agent *Model*
- 5 **Structured Output Parser** Output Parser Structured *Model*
- 6 **Analyze data and create an Airtable record** Agent *Model*
- 7 **Structured Output Parser1** Output Parser Structured *Model*
- 8 **Retrieve Input Data** Google Sheets *Service*
- 9 **Update Database** Google Sheets *Service*
- 10 **Create a record** Airtable *Service*
- 11 **Loop Over Items** Split In Batches *Logic*
- 12 **Retrieve Stored Data** Google Sheets *Service*
- 13 **Extract Target Page Data** Browser Act *Service*
- 14 **Aggregate** Aggregate *Logic*

## How it's built

- **Starts on:** An event in a connected app
- **Steps:** 14, 1 loop or waits
- **Size:** Medium: a working afternoon
- **Connects to:** Airtable, Google Sheets
- **Model:** OpenRouter

## Questions

What does it need to run?

An n8n account, plus your own Airtable and Google Sheets accounts, and a key for OpenRouter. You connect your own accounts after importing it; none are included.

What starts it?

It starts on an event in a connected app.

Does it use AI?

Yes. It calls OpenRouter. Model calls are billed by the provider, not by n8n.

How long does it take to set up?

Plan an afternoon. 14 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 14 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fresearch-and-summarize-b2b-leads-from-google-sheets-to-airta)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Airtable](https://millionrounds.com/workflows?service=Airtable#library)[Google Sheets](https://millionrounds.com/workflows?service=Google+Sheets#library)

## Workflows like it

Also lead generation, with the same services where possible, closest in size first.

- [**AI multi-channel lead alerts with ManyReach and Sheets** 14 steps · calls a model · Google Sheets, HubSpot](https://millionrounds.com/workflow/ai-multi-channel-lead-alerts-with-manyreach-and-sheets)
- [**AI sales assistant with OpenAI and Claude** 14 steps · calls a model · Gmail, Google Calendar](https://millionrounds.com/workflow/ai-sales-assistant-with-openai-and-claude)
- [**Automate business card management with LINE and Google Sheets** 14 steps · calls a model · Gmail, Google Drive](https://millionrounds.com/workflow/automate-business-card-management-with-line-and-google-sheet)
- [**Automate email tracking & generate pixel for lead nurturing** 14 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/automate-email-tracking-and-generate-pixel-for-lead-nurturin)
- [**Automate hyper-personalized outreach at scale with Bright Data** 14 steps · calls a model · Google Sheets](https://millionrounds.com/workflow/automate-hyper-personalized-outreach-at-scale-with-bright-da)
- [**Automate lead qualification with RetellAI Phone Agent** 14 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/automate-lead-qualification-with-retellai-phone-agent)