# Qualify website leads with OpenAI and HubSpot: n8n workflow

> Started by another system calling it, and works across Gmail. It hands the judgement calls to OpenAI.

Source: https://millionrounds.com/workflow/qualify-website-leads-with-openai-and-hubspot (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Lead generation](https://millionrounds.com/workflows?category=Lead+generation#library)

# Qualify website leads with OpenAI and HubSpot

Started by another system calling it, and works across Gmail. It hands the judgement calls to OpenAI. 14 steps, 1 branch: a working afternoon to understand properly.

Medium Calls a model: OpenAI

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fqualify-website-leads-with-openai-and-hubspot)

**14 steps** Medium: a working afternoon

**1** Branch: places the flow splits

**0** Loops or waits

**1** Service it connects to

## The flow

Starts it 2 Model 1 Logic 6 Service 5

The steps in the order they run, from what starts it.

- 1 **Webhook** Webhook *Starts it*
- 2 **Edit Fields** Set *Logic*
- 3 **Message a model** Open Ai *Model*
- 4 **Lead Data + AI Analysis** Code *Logic*
- 5 **Check for existing HUBSPOT contact** Http Request *Service*
- 6 **If** If *Logic*
- 7 **Populate data with existing contact** Code *Logic*
- 8 **Create HUBSPOT contact** Http Request *Service*
- 9 **Prepare HUBSPOT deal payload** Code *Logic*
- 10 **Use created contact** Code *Logic*
- 11 **Create HUBSPOT deal** Http Request *Service*
- 12 **Send a message** Gmail *Service*
- 13 **Add label to message** Gmail *Service*
- 14 **Respond to Webhook** Respond To Webhook *Starts it*

## How it's built

- **Starts on:** Another system calling it
- **Steps:** 14, with 1 branch
- **Size:** Medium: a working afternoon
- **Connects to:** Gmail
- **Model:** OpenAI

## Questions

What does it need to run?

An n8n account, plus your own Gmail account, and a key for OpenAI. You connect your own accounts after importing it; none are included.

What starts it?

It starts on another system calling it.

Does it use AI?

Yes. It calls OpenAI. Model calls are billed by the provider, not by n8n.

How long does it take to set up?

Plan an afternoon. 14 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 14 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fqualify-website-leads-with-openai-and-hubspot)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Gmail](https://millionrounds.com/workflows?service=Gmail#library)

## Workflows like it

Also lead generation, with the same services where possible, closest in size first.

- [**AI sales assistant with OpenAI and Claude** 14 steps · calls a model · Gmail, Google Calendar](https://millionrounds.com/workflow/ai-sales-assistant-with-openai-and-claude)
- [**Automate HubSpot lead status update with OpenAI and Gmail** 14 steps · calls a model · Gmail, HubSpot](https://millionrounds.com/workflow/automate-hubspot-lead-status-update-with-openai-and-gmail)
- [**Automate business card management with LINE and Google Sheets** 14 steps · calls a model · Gmail, Google Drive](https://millionrounds.com/workflow/automate-business-card-management-with-line-and-google-sheet)
- [**Automate email tracking & generate pixel for lead nurturing** 14 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/automate-email-tracking-and-generate-pixel-for-lead-nurturin)
- [**Automate lead qualification with RetellAI Phone Agent** 14 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/automate-lead-qualification-with-retellai-phone-agent)
- [**Automated BBB lead generation with BrowserAct** 14 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/automated-bbb-lead-generation-with-browseract)