# Qualify and route inbound leads with OpenAI and Slack: n8n workflow

> Started by another system calling it, and works across Gmail, Google Sheets, HubSpot and Slack. It hands the judgement calls to OpenAI.

Source: https://millionrounds.com/workflow/qualify-and-route-inbound-leads-with-openai-and-slack (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Lead generation](https://millionrounds.com/workflows?category=Lead+generation#library)

# Qualify and route inbound leads with OpenAI and Slack

Started by another system calling it, and works across Gmail, Google Sheets, HubSpot and Slack. It hands the judgement calls to OpenAI. 19 steps, 2 branches: a working afternoon to understand properly.

Medium Calls a model: OpenAI

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fqualify-and-route-inbound-leads-with-openai-and-slack)

**19 steps** Medium: a working afternoon

**2** Branches: places the flow splits

**0** Loops or waits

**4** Services it connects to

## The flow

Starts it 2 Model 3 Logic 8 Service 6

The steps in the order they run, from what starts it.

- 1 **Receive Inbound Lead** Webhook *Starts it*
- 2 **OpenAI Chat Model** Lm Chat Open Ai *Model*
- 3 **Structured Lead Score** Output Parser Structured *Model*
- 4 **Set ICP and Scoring Rules** Set *Logic*
- 5 **Score Lead Against ICP with AI** Chain Llm *Model*
- 6 **Normalize Lead Fields** Set *Logic*
- 7 **Combine AI Verdict with Data Quality** Code *Logic*
- 8 **Validate Email and Detect Company Domain** Code *Logic*
- 9 **Route Lead by Tier** Switch *Logic*
- 10 **Is It a Valid Business Email?** If *Logic*
- 11 **Alert Sales Team in Slack** Slack *Service*
- 12 **Create Warm Contact in HubSpot** Hubspot *Service*
- 13 **Log Every Lead to Google Sheets** Google Sheets *Service*
- 14 **Fetch Lead Website** Http Request *Service*
- 15 **Mark Lead as Unqualified** Code *Logic*
- 16 **Send Instant Personalized Reply** Gmail *Service*
- 17 **Respond to Form** Respond To Webhook *Starts it*
- 18 **Extract Buying Signals from Website** Code *Logic*
- 19 **Create Hot Contact in HubSpot** Hubspot *Service*

## How it's built

- **Starts on:** Another system calling it
- **Steps:** 19, with 2 branches
- **Size:** Medium: a working afternoon
- **Connects to:** Gmail, Google Sheets, HubSpot, Slack
- **Model:** OpenAI

## Questions

What does it need to run?

An n8n account, plus your own Gmail, Google Sheets, HubSpot and Slack accounts, and a key for OpenAI. You connect your own accounts after importing it; none are included.

What starts it?

It starts on another system calling it.

Does it use AI?

Yes. It calls OpenAI. Model calls are billed by the provider, not by n8n.

How long does it take to set up?

Plan an afternoon. 19 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 19 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fqualify-and-route-inbound-leads-with-openai-and-slack)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Gmail](https://millionrounds.com/workflows?service=Gmail#library)[Google Sheets](https://millionrounds.com/workflows?service=Google+Sheets#library)[HubSpot](https://millionrounds.com/workflows?service=HubSpot#library)[Slack](https://millionrounds.com/workflows?service=Slack#library)

## Workflows like it

Also lead generation, with the same services where possible, closest in size first.

- [**AI marketing agent for lead generation: Reddit + OpenRouter** 19 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/ai-marketing-agent-for-lead-generation-reddit-openrouter)
- [**Automated Reddit lead generation with Google Sheets** 19 steps · calls a model · Google Sheets, Reddit](https://millionrounds.com/workflow/automated-reddit-lead-generation-with-google-sheets)
- [**B2B outreach automation: LinkedIn to email sequence** 19 steps · calls a model · Google Sheets](https://millionrounds.com/workflow/b2b-outreach-automation-linkedin-to-email-sequence)
- [**Cold email icebreaker generator with Apify and OpenAI** 19 steps · calls a model · Google Sheets](https://millionrounds.com/workflow/cold-email-icebreaker-generator-with-apify-and-openai)
- [**Comprehensive contact enrichment with Apollo and LinkedIn** 19 steps · calls a model · HubSpot](https://millionrounds.com/workflow/comprehensive-contact-enrichment-with-apollo-and-linkedin)
- [**Create Gmail drafts from business cards with Google Drive** 19 steps · calls a model · Discord, Gmail](https://millionrounds.com/workflow/create-gmail-drafts-from-business-cards-with-google-drive)