# Monitor brand reputation with SerpAPI and Azure OpenAI: n8n workflow

> Started by a clock, and works across Asana. It hands the judgement calls to Azure OpenAI. 9 steps, 1 branch: a working afternoon to understand properly.

Source: https://millionrounds.com/workflow/monitor-brand-reputation-with-serpapi-and-azure-openai (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Alerts and monitoring](https://millionrounds.com/workflows?category=Alerts+and+monitoring#library)

# Monitor brand reputation with SerpAPI and Azure OpenAI

Started by a clock, and works across Asana. It hands the judgement calls to Azure OpenAI. 9 steps, 1 branch: a working afternoon to understand properly.

Medium Calls a model: Azure OpenAI

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fmonitor-brand-reputation-with-serpapi-and-azure-openai)

**9 steps** Medium: a working afternoon

**1** Branch: places the flow splits

**0** Loops or waits

**1** Service it connects to

## The flow

Starts it 1 Model 2 Logic 3 Service 3

The steps in the order they run, from what starts it.

- 1 **Schedule: Every Hour** Cron *Starts it*
- 2 **Azure OpenAI Model** Lm Chat Azure Open Ai *Model*
- 3 **Fetch Brand Mentions (SerpAPI)** Serp Api *Service*
- 4 **AI Risk Analyzer** Agent *Model*
- 5 **Parse Search Results** Code *Logic*
- 6 **Clean AI Output** Code *Logic*
- 7 **Filter: High Risk Only** If *Logic*
- 8 **Send Google Chat Alert** Google Chat *Service*
- 9 **Create Asana Crisis Task** Asana *Service*

## How it's built

- **Starts on:** A clock
- **Steps:** 9, with 1 branch
- **Size:** Medium: a working afternoon
- **Connects to:** Asana
- **Model:** Azure OpenAI

## Questions

What does it need to run?

An n8n account, plus your own Asana account, and a key for Azure OpenAI. You connect your own accounts after importing it; none are included.

What starts it?

It starts on a clock.

Does it use AI?

Yes. It calls Azure OpenAI. Model calls are billed by the provider, not by n8n.

How long does it take to set up?

Plan an afternoon. 9 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 9 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fmonitor-brand-reputation-with-serpapi-and-azure-openai)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Asana](https://millionrounds.com/workflows?service=Asana#library)

## Workflows like it

Also alerts and monitoring, with the same services where possible, closest in size first.

- [**Monitor contract renewal risk with HubSpot and Asana** 10 steps · Asana, Gmail](https://millionrounds.com/workflow/monitor-contract-renewal-risk-with-hubspot-and-asana)
- [**Property listing aggregator – commercial space monitor** 8 steps · Asana](https://millionrounds.com/workflow/property-listing-aggregator-commercial-space-monitor)
- [**Route and prioritize Asana tasks with Gemini and Slack** 7 steps · calls a model · Asana](https://millionrounds.com/workflow/route-and-prioritize-asana-tasks-with-gemini-and-slack)
- [**Analyze stock sentiment with OpenAI and Slack** 12 steps · calls a model · Asana, Slack](https://millionrounds.com/workflow/analyze-stock-sentiment-with-openai-and-slack)
- [**Monitor Reddit for sales opportunities with OpenAI** 18 steps · calls a model · Asana, Gmail](https://millionrounds.com/workflow/monitor-reddit-for-sales-opportunities-with-openai)
- [**Turn new high-volume ranked keywords into Asana tasks** 19 steps · Asana, Google Sheets](https://millionrounds.com/workflow/turn-new-high-volume-ranked-keywords-into-asana-tasks)