# Generate SEO content briefs from keywords with SerpAPI: n8n workflow

> Started by someone submitting a form, and works across Google Docs and Google Sheets. It hands the judgement calls to OpenAI.

Source: https://millionrounds.com/workflow/generate-seo-content-briefs-from-keywords-with-serpapi (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Content](https://millionrounds.com/workflows?category=Content#library)

# Generate SEO content briefs from keywords with SerpAPI

Started by someone submitting a form, and works across Google Docs and Google Sheets. It hands the judgement calls to OpenAI. 16 steps, 1 branch: a working afternoon to understand properly.

Medium Calls a model: OpenAI

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fgenerate-seo-content-briefs-from-keywords-with-serpapi)

**16 steps** Medium: a working afternoon

**1** Branch: places the flow splits

**0** Loops or waits

**2** Services it connects to

## The flow

Starts it 1 Model 3 Logic 7 Service 5

The steps in the order they run, from what starts it.

- 1 **When Form Submitted** Form trigger *Starts it*
- 2 **OpenAI Brief Model** Lm Chat Open Ai *Model*
- 3 **Output Parser Schema** Output Parser Structured *Model*
- 4 **Fetch SERP Results** Http Request *Service*
- 5 **Generate SEO Content Brief** Chain Llm *Model*
- 6 **Split Organic Search Results** Split Out *Logic*
- 7 **Set Brief Format** Set *Logic*
- 8 **Limit to Top 10 Competitors** Limit *Logic*
- 9 **Create SEO Document in Docs** Google Docs *Service*
- 10 **Fetch Competitor Sites** Http Request *Service*
- 11 **Insert Content into Document** Google Docs *Service*
- 12 **Extract Page Headings** Html *Logic*
- 13 **Append Brief to Google Sheets** Google Sheets *Service*
- 14 **Aggregate Competitor Signals** Aggregate *Logic*
- 15 **Check SERP Data Sufficiency** If *Logic*
- 16 **Handle Insufficient SERP Data** No Op *Logic*

## How it's built

- **Starts on:** Someone submitting a form
- **Steps:** 16, with 1 branch
- **Size:** Medium: a working afternoon
- **Connects to:** Google Docs, Google Sheets
- **Model:** OpenAI

## Questions

What does it need to run?

An n8n account, plus your own Google Docs and Google Sheets accounts, and a key for OpenAI. You connect your own accounts after importing it; none are included.

What starts it?

It starts on someone submitting a form.

Does it use AI?

Yes. It calls OpenAI. Model calls are billed by the provider, not by n8n.

How long does it take to set up?

Plan an afternoon. 16 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 16 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fgenerate-seo-content-briefs-from-keywords-with-serpapi)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Google Docs](https://millionrounds.com/workflows?service=Google+Docs#library)[Google Sheets](https://millionrounds.com/workflows?service=Google+Sheets#library)

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Also content, with the same services where possible, closest in size first.

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