# Generate, score, and send B2B leads with Airtable: n8n workflow

> Started by a clock, and works across Airtable and Email. 83 steps, 11 branches, 2 loops or waits: large, and worth reading before you trust it with anything...

Source: https://millionrounds.com/workflow/generate-score-and-send-b2b-leads-with-airtable (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Lead generation](https://millionrounds.com/workflows?category=Lead+generation#library)

# Generate, score, and send B2B leads with Airtable

Started by a clock, and works across Airtable and Email. 83 steps, 11 branches, 2 loops or waits: large, and worth reading before you trust it with anything live.

Large

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fgenerate-score-and-send-b2b-leads-with-airtable)

**83 steps** Large: read it before trusting it with anything live

**11** Branches: places the flow splits

**2** Loops or waits

**2** Services it connects to

## The flow

Starts it 4 Logic 34 Service 22

The steps in the order they run, from what starts it. The first 60 of 83.

- 1 **Manual Lead Discovery Trigger** Manual trigger *Starts it*
- 2 **Scheduled Lead Discovery** Schedule trigger *Starts it*
- 3 **Scheduled Lead Scoring** Schedule trigger *Starts it*
- 4 **Scheduled Outreach Processing** Schedule trigger *Starts it*
- 5 **Set Lead Discovery Config** Set *Logic*
- 6 **Set Scoring Config** Set *Logic*
- 7 **Set Outreach Config** Set *Logic*
- 8 **Check Lead Discovery Config** Code *Logic*
- 9 **Verify Scoring Config** Code *Logic*
- 10 **Check Outreach Config** Code *Logic*
- 11 **Build Search Matrix** Code *Logic*
- 12 **Fetch Scoring Leads** Airtable *Service*
- 13 **Fetch Approved Send Leads** Airtable *Service*
- 14 **Fetch Awaiting Approval Leads** Airtable *Service*
- 15 **Batch Process Searches** Split In Batches *Logic*
- 16 **Compute Opportunity Score** Code *Logic*
- 17 **Set Approved Send Details** Set *Logic*
- 18 **Set Approval Queue Data** Set *Logic*
- 19 **Split Places** Split Out *Logic*
- 20 **Post Places Search** Http Request *Service*
- 21 **Create Lead Recommendation** Code *Logic*
- 22 **Log Approval Timestamp** Airtable *Service*
- 23 **Craft Professional Message** Code *Logic*
- 24 **Store Approval Queue in CRM** Airtable *Service*
- 25 **Deduplicate by ID** Remove Duplicates *Logic*
- 26 **Set Search Context** Set *Logic*
- 27 **Handle Places API Error** Stop And Error *Logic*
- 28 **Log Scoring in CRM** Airtable *Service*
- 29 **Confirm Email Eligibility** If *Logic*
- 30 **Confirm WhatsApp Eligibility** If *Logic*
- 31 **Confirm Instagram Eligibility** If *Logic*
- 32 **Set Lead Details** Set *Logic*
- 33 **Wait 2 Seconds** Wait *Logic*
- 34 **Route Leads by Priority** Switch *Logic*
- 35 **Flag Email as Sending** Http Request *Service*
- 36 **Organize WhatsApp Send Details** Set *Logic*
- 37 **Create Instagram Send Details** Set *Logic*
- 38 **Sync Lead with CRM by ID** Airtable *Service*
- 39 **Prepare High Priority Outreach** Code *Logic*
- 40 **Prepare Moderate Priority Outreach** Code *Logic*
- 41 **Set Low Priority Outreach** Set *Logic*
- 42 **Dispatch Approved Email** Email Send *Service*
- 43 **Verify WhatsApp Eligibility** If *Logic*
- 44 **Verify Instagram Eligibility** If *Logic*
- 45 **Verify Website Exists** If *Logic*
- 46 **Save High Priority Outreach** Airtable *Service*
- 47 **Save Moderate Priority Outreach** Airtable *Service*
- 48 **Save Low Priority to CRM** Airtable *Service*
- 49 **Flag Email as Sent** Airtable *Service*
- 50 **Flag Email as Failed** Http Request *Service*
- 51 **Flag WhatsApp as Sending** Http Request *Service*
- 52 **Arrange WhatsApp Manual Review** Set *Logic*
- 53 **Flag Instagram as Sending** Http Request *Service*
- 54 **Organize Instagram Manual Review** Set *Logic*
- 55 **Check Valid Website** If *Logic*
- 56 **Flag No Website in CRM** Airtable *Service*
- 57 **Dispatch WhatsApp Message** Http Request *Service*
- 58 **Log WhatsApp Manual Review** Http Request *Service*
- 59 **Dispatch Instagram DM** Http Request *Service*
- 60 **Log Instagram Manual Review** Http Request *Service*

## How it's built

- **Starts on:** A clock
- **Steps:** 83, with 11 branches, 2 loops or waits
- **Size:** Large: read it before trusting it with anything live
- **Connects to:** Airtable, Email
- **Model:** None. This is plumbing, not judgement

## Questions

What does it need to run?

An n8n account, plus your own Airtable and Email accounts. You connect your own accounts after importing it; none are included.

What starts it?

It starts on a clock.

Does it use AI?

No. Every step is fixed logic or a call to a service, so it does the same thing every time.

How long does it take to set up?

Take your time. At 83 steps it is large: read it before trusting it with anything live.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 83 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fgenerate-score-and-send-b2b-leads-with-airtable)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Airtable](https://millionrounds.com/workflows?service=Airtable#library)[Email](https://millionrounds.com/workflows?service=Email#library)

## Workflows like it

Also lead generation, with the same services where possible, closest in size first.

- [**Automated lead nurturing with Gemini and Telegram** 42 steps · calls a model · Email, Gmail](https://millionrounds.com/workflow/automated-lead-nurturing-with-gemini-and-telegram)
- [**Speed-to-Lead AI Response Engine for WhatsApp, Web Forms** 37 steps · Email, Google Sheets](https://millionrounds.com/workflow/speed-to-lead-ai-response-engine-for-whatsapp-web-forms)
- [**Speed-to-Lead AI Response Engine for WhatsApp, Web Forms, Chat** 37 steps · Email, Google Sheets](https://millionrounds.com/workflow/speed-to-lead-ai-response-engine-for-whatsapp-web-forms-chat)
- [**Capture, qualify, and route real estate leads with WhatsApp** 37 steps · calls a model · Airtable, Gmail](https://millionrounds.com/workflow/capture-qualify-and-route-real-estate-leads-with-whatsapp)
- [**Score and route real estate leads with OpenAI and MLS** 35 steps · calls a model · Email, Postgres](https://millionrounds.com/workflow/score-and-route-real-estate-leads-with-openai-and-mls)
- [**Automate client lifecycle: lead intake to onboarding** 32 steps · Airtable, Gmail](https://millionrounds.com/workflow/automate-client-lifecycle-lead-intake-to-onboarding)