# Generate Google Maps lead lists with SerpAPI and Gemini: n8n workflow

> Started by someone submitting a form, and works across Google Sheets. It hands the judgement calls to Gemini.

Source: https://millionrounds.com/workflow/generate-google-maps-lead-lists-with-serpapi-and-gemini (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Lead generation](https://millionrounds.com/workflows?category=Lead+generation#library)

# Generate Google Maps lead lists with SerpAPI and Gemini

Started by someone submitting a form, and works across Google Sheets. It hands the judgement calls to Gemini. 13 steps: a working afternoon to understand properly.

Medium Calls a model: Gemini

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fgenerate-google-maps-lead-lists-with-serpapi-and-gemini)

**13 steps** Medium: a working afternoon

**0** Branches: places the flow splits

**0** Loops or waits

**1** Service it connects to

## The flow

Starts it 1 Model 2 Logic 8 Service 2

The steps in the order they run, from what starts it.

- 1 **Google Gemini Chat Model** Lm Chat Google Gemini *Model*
- 2 **Lead Search Trigger** Form trigger *Starts it*
- 3 **Market Intelligence Strategy Agent** Agent *Model*
- 4 **Fetch Google Maps Data (SerpApi)** Http Request *Service*
- 5 **Clean AI Raw Response** Set *Logic*
- 6 **Extract Business List** Split Out *Logic*
- 7 **Parse AI Output to JSON** Code *Logic*
- 8 **Filter by Region (Peru)** Filter *Logic*
- 9 **Final Data Formatting** Set *Logic*
- 10 **Prioritize Low-Rating Leads** Sort *Logic*
- 11 **Save Strategies to Google Sheets** Google Sheets *Service*
- 12 **Select Top 5 Critical Cases** Limit *Logic*
- 13 **Batch Leads for AI Processing** Aggregate *Logic*

## How it's built

- **Starts on:** Someone submitting a form
- **Steps:** 13
- **Size:** Medium: a working afternoon
- **Connects to:** Google Sheets
- **Model:** Gemini

## Questions

What does it need to run?

An n8n account, plus your own Google Sheets account, and a key for Gemini. You connect your own accounts after importing it; none are included.

What starts it?

It starts on someone submitting a form.

Does it use AI?

Yes. It calls Gemini. Model calls are billed by the provider, not by n8n.

How long does it take to set up?

Plan an afternoon. 13 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 13 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fgenerate-google-maps-lead-lists-with-serpapi-and-gemini)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Google Sheets](https://millionrounds.com/workflows?service=Google+Sheets#library)

## Workflows like it

Also lead generation, with the same services where possible, closest in size first.

- [**Appointment booster: Leads are great… but appointments are better** 13 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/appointment-booster-leads-are-great-but-appointments-are-bet)
- [**Automate LinkedIn profile research & email outreach with Apify** 13 steps · calls a model · Apify, Google Sheets](https://millionrounds.com/workflow/automate-linkedin-profile-research-and-email-outreach-with-a)
- [**Automate sales outreach with OpenAI and Tavily** 13 steps · calls a model · Google Sheets](https://millionrounds.com/workflow/automate-sales-outreach-with-openai-and-tavily)
- [**Classify lead function and seniority in Google Sheets** 13 steps · calls a model · Google Sheets](https://millionrounds.com/workflow/classify-lead-function-and-seniority-in-google-sheets)
- [**Create a founder digest and leads from Hacker News with OpenAI** 13 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/create-a-founder-digest-and-leads-from-hacker-news-with-open)
- [**Draft and approve LinkedIn outreach openers with Apify** 13 steps · calls a model · Apify, Gmail](https://millionrounds.com/workflow/draft-and-approve-linkedin-outreach-openers-with-apify)