# Enrich Google Maps business leads with SerpAPI and Airtable: n8n workflow

> Started by an event in a connected app, and works across Airtable. 27 steps, 3 branches, 4 loops or waits: large, and worth reading before you trust it with...

Source: https://millionrounds.com/workflow/enrich-google-maps-business-leads-with-serpapi-and-airtable (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Lead generation](https://millionrounds.com/workflows?category=Lead+generation#library)

# Enrich Google Maps business leads with SerpAPI and Airtable

Started by an event in a connected app, and works across Airtable. 27 steps, 3 branches, 4 loops or waits: large, and worth reading before you trust it with anything live.

Large

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fenrich-google-maps-business-leads-with-serpapi-and-airtable)

**27 steps** Large: read it before trusting it with anything live

**3** Branches: places the flow splits

**4** Loops or waits

**1** Service it connects to

## The flow

Starts it 1 Logic 21 Service 5

The steps in the order they run, from what starts it.

- 1 **Manual Workflow Trigger** Manual trigger *Starts it*
- 2 **Retrieve Searches from Airtable** Airtable *Service*
- 3 **Initiate Pages Batch** Split In Batches *Logic*
- 4 **Perform Google Maps Search** Serp Api *Service*
- 5 **Replicate Search Queries** Set *Logic*
- 6 **Process SerpAPI Results** Code *Logic*
- 7 **Initialize Search Query** Set *Logic*
- 8 **Remove Duplicate Entries** Code *Logic*
- 9 **Verify Website Existence** If *Logic*
- 10 **Combine Email and Map Data** Merge *Logic*
- 11 **Set Subpage URLs** Set *Logic*
- 12 **Clean Up Data Fields** Set *Logic*
- 13 **Batch Website Processing** Split In Batches *Logic*
- 14 **Airtable Record Sync** Airtable *Service*
- 15 **Define Processing Priorities** Code *Logic*
- 16 **Process Page Batches** Split In Batches *Logic*
- 17 **Handle Missing Emails** Code *Logic*
- 18 **Evaluate Main Domain Priority** If *Logic*
- 19 **Fetch Main Domain** Http Request *Service*
- 20 **Fetch Sub Pages** Http Request *Service*
- 21 **Wait 4 Seconds** Wait *Logic*
- 22 **Set Website Error Status** Set *Logic*
- 23 **Extract Emails** Code *Logic*
- 24 **Restore Business Identifier** Set *Logic*
- 25 **Remove Invalid Emails** Code *Logic*
- 26 **Check for Email Presence** If *Logic*
- 27 **Preserve Business Identifier** Set *Logic*

## How it's built

- **Starts on:** An event in a connected app
- **Steps:** 27, with 3 branches, 4 loops or waits
- **Size:** Large: read it before trusting it with anything live
- **Connects to:** Airtable
- **Model:** None. This is plumbing, not judgement

## Questions

What does it need to run?

An n8n account, plus your own Airtable account. You connect your own accounts after importing it; none are included.

What starts it?

It starts on an event in a connected app.

Does it use AI?

No. Every step is fixed logic or a call to a service, so it does the same thing every time.

How long does it take to set up?

Take your time. At 27 steps it is large: read it before trusting it with anything live.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 27 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fenrich-google-maps-business-leads-with-serpapi-and-airtable)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Airtable](https://millionrounds.com/workflows?service=Airtable#library)

## Workflows like it

Also lead generation, with the same services where possible, closest in size first.

- [**Google Maps to Airtable lead scraper with OpenAI** 27 steps · calls a model · Airtable](https://millionrounds.com/workflow/google-maps-to-airtable-lead-scraper-with-openai)
- [**Lead gen system with OpenAI and Airtable** 27 steps · calls a model · Airtable](https://millionrounds.com/workflow/lead-gen-system-with-openai-and-airtable)
- [**Qualify LinkedIn leads and draft multi-step outreach** 26 steps · calls a model · Airtable](https://millionrounds.com/workflow/qualify-linkedin-leads-and-draft-multi-step-outreach)
- [**Qualify LinkedIn leads and draft outreach with Airtable** 26 steps · calls a model · Airtable](https://millionrounds.com/workflow/qualify-linkedin-leads-and-draft-outreach-with-airtable)
- [**Qualify and draft LinkedIn outreach sequences for Airtable leads** 25 steps · calls a model · Airtable](https://millionrounds.com/workflow/qualify-and-draft-linkedin-outreach-sequences-for-airtable-l)
- [**Generate and qualify LinkedIn leads with Apify and Clearbit** 24 steps · Airtable, Gmail](https://millionrounds.com/workflow/generate-and-qualify-linkedin-leads-with-apify-and-clearbit)