# Enrich company firmographic data in Google Sheets: n8n workflow

> Started by a change in a Google Sheet, and works across Google Sheets. It hands the judgement calls to Claude.

Source: https://millionrounds.com/workflow/enrich-company-firmographic-data-in-google-sheets (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Lead generation](https://millionrounds.com/workflows?category=Lead+generation#library)

# Enrich company firmographic data in Google Sheets

Started by a change in a Google Sheet, and works across Google Sheets. It hands the judgement calls to Claude. 9 steps, 1 branch, 1 loop or waits: a working afternoon to understand properly.

Medium Calls a model: Claude

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fenrich-company-firmographic-data-in-google-sheets)

**9 steps** Medium: a working afternoon

**1** Branch: places the flow splits

**1** Loop or waits

**1** Service it connects to

## The flow

Starts it 1 Model 4 Logic 3 Service 1

The steps in the order they run, from what starts it.

- 1 **Google Sheets Trigger** Google Sheets trigger *Starts it*
- 2 **Anthropic Chat Model** Lm Chat Anthropic *Model*
- 3 **Output Parser** Output Parser Structured *Model*
- 4 **MCP Client** Mcp Client Tool *Model*
- 5 **Filter Valid Rows** If *Logic*
- 6 **AI Agent** Agent *Model*
- 7 **Loop Over Items** Split In Batches *Logic*
- 8 **Code - Format Output** Code *Logic*
- 9 **Update Company Row** Google Sheets *Service*

## How it's built

- **Starts on:** A change in a Google Sheet
- **Steps:** 9, with 1 branch, 1 loop or waits
- **Size:** Medium: a working afternoon
- **Connects to:** Google Sheets
- **Model:** Claude

## Questions

What does it need to run?

An n8n account, plus your own Google Sheets account, and a key for Claude. You connect your own accounts after importing it; none are included.

What starts it?

It starts on a change in a Google Sheet.

Does it use AI?

Yes. It calls Claude. Model calls are billed by the provider, not by n8n.

How long does it take to set up?

Plan an afternoon. 9 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 9 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fenrich-company-firmographic-data-in-google-sheets)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Google Sheets](https://millionrounds.com/workflows?service=Google+Sheets#library)

## Workflows like it

Also lead generation, with the same services where possible, closest in size first.

- [**AI Lead Response Bot: Auto-reply to web form submissions** 9 steps · calls a model · Email, Google Sheets](https://millionrounds.com/workflow/ai-lead-response-bot-auto-reply-to-web-form-submissions)
- [**AI business card scanner & contact enrichment with Gemini** 9 steps · calls a model · Google Drive, Google Sheets](https://millionrounds.com/workflow/ai-business-card-scanner-and-contact-enrichment-with-gemini)
- [**AI lead scoring & routing with Gemini and Sheets** 9 steps · calls a model · Google Sheets, Slack](https://millionrounds.com/workflow/ai-lead-scoring-and-routing-with-gemini-and-sheets)
- [**Apollo Leads Data Cleaner with OpenAI and Google Sheets** 9 steps · calls a model · Google Sheets](https://millionrounds.com/workflow/apollo-leads-data-cleaner-with-openai-and-google-sheets)
- [**Auto-enrich & sync companies from Google Sheets to HubSpot** 9 steps · calls a model · Google Sheets, HubSpot](https://millionrounds.com/workflow/auto-enrich-and-sync-companies-from-google-sheets-to-hubspot)
- [**Automated business card data extractor with Gemini** 9 steps · calls a model · Google Sheets](https://millionrounds.com/workflow/automated-business-card-data-extractor-with-gemini)