# Dynamic HubSpot lead routing with OpenAI and Airtable: n8n workflow

> Started by an event in a connected app, and works across Airtable, Gmail, HubSpot and Slack.

Source: https://millionrounds.com/workflow/dynamic-hubspot-lead-routing-with-openai-and-airtable (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Lead generation](https://millionrounds.com/workflows?category=Lead+generation#library)

# Dynamic HubSpot lead routing with OpenAI and Airtable

Started by an event in a connected app, and works across Airtable, Gmail, HubSpot and Slack. It puts Gemini and OpenAI behind a retrieval step, so answers are drawn from documents you supply rather than from the model alone. 15 steps: a working afternoon to understand properly.

Medium Calls a model: Gemini, OpenAI Retrieval

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fdynamic-hubspot-lead-routing-with-openai-and-airtable)

**15 steps** Medium: a working afternoon

**0** Branches: places the flow splits

**0** Loops or waits

**4** Services it connects to

## The flow

Starts it 1 Model 5 Logic 2 Service 7

The steps in the order they run, from what starts it.

- 1 **HubSpot Trigger** Hubspot trigger *Starts it*
- 2 **Simple Memory** Memory Buffer Window *Model*
- 3 **TeamDatabase** Airtable Tool *Service*
- 4 **OpenAI Chat Model** Lm Chat Open Ai *Model*
- 5 **Google Gemini Chat Model** Lm Chat Google Gemini *Model*
- 6 **Get a contact** Hubspot *Service*
- 7 **AI Agent** Agent *Model*
- 8 **Structured Output Parser** Output Parser Structured *Model*
- 9 **Code in JavaScript** Code *Logic*
- 10 **Update record** Airtable *Service*
- 11 **Create a record** Airtable *Service*
- 12 **Send a message** Slack *Service*
- 13 **Send a message1** Gmail *Service*
- 14 **Create or update a contact** Hubspot *Service*
- 15 **No Operation, do nothing** No Op *Logic*

## How it's built

- **Starts on:** An event in a connected app
- **Steps:** 15
- **Size:** Medium: a working afternoon
- **Connects to:** Airtable, Gmail, HubSpot, Slack
- **Model:** Gemini, OpenAI
- **Retrieval:** Answers are drawn from documents you supply, not from the model alone

## Questions

What does it need to run?

An n8n account, plus your own Airtable, Gmail, HubSpot and Slack accounts, and a key for Gemini and OpenAI. You connect your own accounts after importing it; none are included.

What starts it?

It starts on an event in a connected app.

Does it use AI?

Yes. It calls Gemini and OpenAI. Its answers draw on documents you give it, not on the model alone. Model calls are billed by the provider, not by n8n.

How long does it take to set up?

Plan an afternoon. 15 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 15 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fdynamic-hubspot-lead-routing-with-openai-and-airtable)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Airtable](https://millionrounds.com/workflows?service=Airtable#library)[Gmail](https://millionrounds.com/workflows?service=Gmail#library)[HubSpot](https://millionrounds.com/workflows?service=HubSpot#library)[Slack](https://millionrounds.com/workflows?service=Slack#library)

## Workflows like it

Also lead generation, with the same services where possible, closest in size first.

- [**Automate Lead Mining & Qualification** 15 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/automate-lead-mining-and-qualification)
- [**Automate lead enrichment with OpenAI and Airtable** 15 steps · calls a model · Airtable, Slack](https://millionrounds.com/workflow/automate-lead-enrichment-with-openai-and-airtable)
- [**Automated B2B lead generation & cold emails with OpenAI** 15 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/automated-b2b-lead-generation-and-cold-emails-with-openai)
- [**Automated lead generation & qualification with Google Maps** 15 steps · calls a model · Google Sheets, HubSpot](https://millionrounds.com/workflow/automated-lead-generation-and-qualification-with-google-maps)
- [**Capture and enrich leads with OpenAI and Postgres** 15 steps · calls a model · Gmail, Postgres](https://millionrounds.com/workflow/capture-and-enrich-leads-with-openai-and-postgres)
- [**Capture and schedule HVAC leads with OpenAI and Google Sheets** 15 steps · calls a model · Email, Google Calendar](https://millionrounds.com/workflow/capture-and-schedule-hvac-leads-with-openai-and-google-sheet)