# CRM Lead Automation: Auto-Enrich, Score & Nurture Leads: n8n workflow

> Started by someone submitting a form, and works across Gmail, Google Sheets and Slack. 9 steps, 1 branch: a working afternoon to understand properly.

Source: https://millionrounds.com/workflow/crm-lead-automation-auto-enrich-score-and-nurture-leads (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Lead generation](https://millionrounds.com/workflows?category=Lead+generation#library)

# CRM Lead Automation: Auto-Enrich, Score & Nurture Leads

Started by someone submitting a form, and works across Gmail, Google Sheets and Slack. 9 steps, 1 branch: a working afternoon to understand properly.

Medium

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fcrm-lead-automation-auto-enrich-score-and-nurture-leads)

**9 steps** Medium: a working afternoon

**1** Branch: places the flow splits

**0** Loops or waits

**3** Services it connects to

## The flow

Starts it 1 Logic 3 Service 5

The steps in the order they run, from what starts it.

- 1 **On form submission** Form trigger *Starts it*
- 2 **Normalize Lead Data** Set *Logic*
- 3 **Lead Scoring Engine** Function *Logic*
- 4 **Save Lead to CRM** Google Sheets *Service*
- 5 **Is High Value Lead?** If *Logic*
- 6 **Send Success Email** Gmail *Service*
- 7 **Send Follow-up Email** Gmail *Service*
- 8 **Slack Hot Lead Alert** Slack *Service*
- 9 **Slack Normal Lead** Slack *Service*

## How it's built

- **Starts on:** Someone submitting a form
- **Steps:** 9, with 1 branch
- **Size:** Medium: a working afternoon
- **Connects to:** Gmail, Google Sheets, Slack
- **Model:** None. This is plumbing, not judgement

## Questions

What does it need to run?

An n8n account, plus your own Gmail, Google Sheets and Slack accounts. You connect your own accounts after importing it; none are included.

What starts it?

It starts on someone submitting a form.

Does it use AI?

No. Every step is fixed logic or a call to a service, so it does the same thing every time.

How long does it take to set up?

Plan an afternoon. 9 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 9 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fcrm-lead-automation-auto-enrich-score-and-nurture-leads)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Gmail](https://millionrounds.com/workflows?service=Gmail#library)[Google Sheets](https://millionrounds.com/workflows?service=Google+Sheets#library)[Slack](https://millionrounds.com/workflows?service=Slack#library)

## Workflows like it

Also lead generation, with the same services where possible, closest in size first.

- [**& generate leads from social engagement with Trigify** 9 steps · Google Sheets, Slack](https://millionrounds.com/workflow/and-generate-leads-from-social-engagement-with-trigify)
- [**AI Inbound Lead Qualifier: Score, Enrich & Route Leads** 9 steps · Airtable, HubSpot](https://millionrounds.com/workflow/ai-inbound-lead-qualifier-score-enrich-and-route-leads)
- [**AI-powered lead generation agent – Google Maps scraper & enricher** 9 steps · Google Sheets](https://millionrounds.com/workflow/ai-powered-lead-generation-agent-google-maps-scraper-and-enr)
- [**And enrich competitor clients with PredictLeads** 9 steps · Google Sheets](https://millionrounds.com/workflow/and-enrich-competitor-clients-with-predictleads)
- [**Automate event RSVPs with VerifiEmail and HTMLCssToImage** 9 steps · Gmail, Google Sheets](https://millionrounds.com/workflow/automate-event-rsvps-with-verifiemail-and-htmlcsstoimage)
- [**Automate lead calling with VAPI and Google Sheets** 9 steps · Google Calendar, Google Sheets](https://millionrounds.com/workflow/automate-lead-calling-with-vapi-and-google-sheets)