# Capture and score multi-channel leads with Gmail: n8n workflow

> Started by another system calling it, and works across Gmail, Google Sheets and Slack. It hands the judgement calls to OpenAI.

Source: https://millionrounds.com/workflow/capture-and-score-multi-channel-leads-with-gmail (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Lead generation](https://millionrounds.com/workflows?category=Lead+generation#library)

# Capture and score multi-channel leads with Gmail

Started by another system calling it, and works across Gmail, Google Sheets and Slack. It hands the judgement calls to OpenAI. 39 steps, 4 branches: large, and worth reading before you trust it with anything live.

Large Calls a model: OpenAI

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fcapture-and-score-multi-channel-leads-with-gmail)

**39 steps** Large: read it before trusting it with anything live

**4** Branches: places the flow splits

**0** Loops or waits

**3** Services it connects to

## The flow

Starts it 6 Model 5 Logic 17 Service 11

The steps in the order they run, from what starts it.

- 1 **Gmail Trigger** Gmail trigger *Starts it*
- 2 **Webhook - Web Form** Webhook *Starts it*
- 3 **Webhook - WhatsApp/Telegram** Webhook *Starts it*
- 4 **Auto Nurturing Trigger** Schedule trigger *Starts it*
- 5 **Weekly Report Trigger** Schedule trigger *Starts it*
- 6 **Error Trigger** Error trigger *Starts it*
- 7 **Normalize Input** Code *Logic*
- 8 **Leads for Nurturing** Google Sheets *Service*
- 9 **Read Report Data** Google Sheets *Service*
- 10 **Slack - Error Alert** Slack *Service*
- 11 **Is Valid Lead?** If *Logic*
- 12 **Filter for Nurturing** Code *Logic*
- 13 **Calculate Metrics** Code *Logic*
- 14 **Ignore** No Op *Logic*
- 15 **Find Existing Lead** Google Sheets *Service*
- 16 **AI Nurturing Email** Open Ai *Model*
- 17 **Slack - Weekly Report** Slack *Service*
- 18 **Check History** Code *Logic*
- 19 **AI Analysis Engine** Open Ai *Model*
- 20 **Calculate Lead Score** Code *Logic*
- 21 **Action Router** Switch *Logic*
- 22 **Generate Response - Demo** Open Ai *Model*
- 23 **Generate Response - Info** Open Ai *Model*
- 24 **Create Call Task** Code *Logic*
- 25 **Generate Response - Nurturing** Open Ai *Model*
- 26 **Disqualify Lead** Code *Logic*
- 27 **Prepare Email - Demo** Code *Logic*
- 28 **Prepare Email - Info** Code *Logic*
- 29 **Slack - Call Task** Slack *Service*
- 30 **Prepare Email - Nurturing** Code *Logic*
- 31 **Save/Update Lead** Code *Logic*
- 32 **Send Email** Gmail *Service*
- 33 **Is New Lead?** If *Logic*
- 34 **Sheet - New Lead** Google Sheets *Service*
- 35 **Sheet - Update Lead** Google Sheets *Service*
- 36 **Log Interaction** Google Sheets *Service*
- 37 **Notify Sales?** If *Logic*
- 38 **Slack - Hot Lead Alert** Slack *Service*
- 39 **Done** No Op *Logic*

## How it's built

- **Starts on:** Another system calling it
- **Steps:** 39, with 4 branches
- **Size:** Large: read it before trusting it with anything live
- **Connects to:** Gmail, Google Sheets, Slack
- **Model:** OpenAI

## Questions

What does it need to run?

An n8n account, plus your own Gmail, Google Sheets and Slack accounts, and a key for OpenAI. You connect your own accounts after importing it; none are included.

What starts it?

It starts on another system calling it.

Does it use AI?

Yes. It calls OpenAI. Model calls are billed by the provider, not by n8n.

How long does it take to set up?

Take your time. At 39 steps it is large: read it before trusting it with anything live.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 39 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fcapture-and-score-multi-channel-leads-with-gmail)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Gmail](https://millionrounds.com/workflows?service=Gmail#library)[Google Sheets](https://millionrounds.com/workflows?service=Google+Sheets#library)[Slack](https://millionrounds.com/workflows?service=Slack#library)

## Workflows like it

Also lead generation, with the same services where possible, closest in size first.

- [**Automated website audit & personalized outreach** 39 steps · calls a model · Google Sheets](https://millionrounds.com/workflow/automated-website-audit-and-personalized-outreach)
- [**Find high-mismatch local business leads with Firecrawl** 38 steps · calls a model · Slack, n8n data table](https://millionrounds.com/workflow/find-high-mismatch-local-business-leads-with-firecrawl)
- [**Generate B2B Leads with SerpAPI** 38 steps · calls a model · Google Sheets](https://millionrounds.com/workflow/generate-b2b-leads-with-serpapi)
- [**Enrich leads from Google Sheets with ScraperCity** 38 steps · Google Sheets](https://millionrounds.com/workflow/enrich-leads-from-google-sheets-with-scrapercity)
- [**Capture, qualify, and route real estate leads with WhatsApp** 37 steps · calls a model · Airtable, Gmail](https://millionrounds.com/workflow/capture-qualify-and-route-real-estate-leads-with-whatsapp)
- [**Qualify property leads on WhatsApp with Google Sheets** 41 steps · calls a model · GoHighLevel, Google Sheets](https://millionrounds.com/workflow/qualify-property-leads-on-whatsapp-with-google-sheets)