# Build an SEO chatbot with OpenAI and Google Sheets: n8n workflow

> Started by someone opening a chat with it, and works across Google Sheets. It puts OpenAI behind a retrieval step, so answers are drawn from documents you...

Source: https://millionrounds.com/workflow/build-an-seo-chatbot-with-openai-and-google-sheets (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Content](https://millionrounds.com/workflows?category=Content#library)

# Build an SEO chatbot with OpenAI and Google Sheets

Started by someone opening a chat with it, and works across Google Sheets. It puts OpenAI behind a retrieval step, so answers are drawn from documents you supply rather than from the model alone. 10 steps: a working afternoon to understand properly.

Medium Calls a model: OpenAI Retrieval

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fbuild-an-seo-chatbot-with-openai-and-google-sheets)

**10 steps** Medium: a working afternoon

**0** Branches: places the flow splits

**0** Loops or waits

**1** Service it connects to

## The flow

Starts it 1 Model 3 Logic 4 Service 2

The steps in the order they run, from what starts it.

- 1 **6. OpenAI, GPT-4o-mini Model** Lm Chat Open Ai *Model*
- 2 **7. Memory, Conversation Buffer** Memory Buffer Window *Model*
- 3 **1. Chat Message Received** Chat trigger *Starts it*
- 4 **5. AI Agent, SEO Consultant** Agent *Model*
- 5 **2. Set, Config Values** Set *Logic*
- 6 **8. Set, Prepare Log Fields** Set *Logic*
- 7 **3. Google Sheets, Read Knowledge Base** Google Sheets *Service*
- 8 **9. Google Sheets, Log Chat** Google Sheets *Service*
- 9 **10. Set, Return Answer to Chat** Set *Logic*
- 10 **4. Code, Build Knowledge Base Text** Code *Logic*

## How it's built

- **Starts on:** Someone opening a chat with it
- **Steps:** 10
- **Size:** Medium: a working afternoon
- **Connects to:** Google Sheets
- **Model:** OpenAI
- **Retrieval:** Answers are drawn from documents you supply, not from the model alone

## Questions

What does it need to run?

An n8n account, plus your own Google Sheets account, and a key for OpenAI. You connect your own accounts after importing it; none are included.

What starts it?

It starts on someone opening a chat with it.

Does it use AI?

Yes. It calls OpenAI. Its answers draw on documents you give it, not on the model alone. Model calls are billed by the provider, not by n8n.

How long does it take to set up?

Plan an afternoon. 10 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 10 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fbuild-an-seo-chatbot-with-openai-and-google-sheets)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Google Sheets](https://millionrounds.com/workflows?service=Google+Sheets#library)

## Workflows like it

Also content, with the same services where possible, closest in size first.

- [**AI agent to create LinkedIn posts for blog promotion** 10 steps · calls a model · Google Sheets](https://millionrounds.com/workflow/ai-agent-to-create-linkedin-posts-for-blog-promotion)
- [**And save niche web content to Google Sheets with Kagi** 10 steps · calls a model · Google Sheets](https://millionrounds.com/workflow/and-save-niche-web-content-to-google-sheets-with-kagi)
- [**Audit web pages for SEO issues with Decodo and OpenAI** 10 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/audit-web-pages-for-seo-issues-with-decodo-and-openai)
- [**Automate content analysis & multi-platform distribution** 10 steps · calls a model · Google Sheets, LinkedIn](https://millionrounds.com/workflow/automate-content-analysis-and-multi-platform-distribution)
- [**Automate content generator for WordPress with DeepSeek** 10 steps · calls a model · Google Sheets, WordPress](https://millionrounds.com/workflow/automate-content-generator-for-wordpress-with-deepseek)
- [**Automate content generator for WordPress with OpenAI** 10 steps · calls a model · Google Sheets, WordPress](https://millionrounds.com/workflow/automate-content-generator-for-wordpress-with-openai)