# Automated company research & lead enrichment with OpenAI: n8n workflow

> Started by a clock, and works across Google Sheets. It hands the judgement calls to OpenAI.

Source: https://millionrounds.com/workflow/automated-company-research-and-lead-enrichment-with-openai (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Lead generation](https://millionrounds.com/workflows?category=Lead+generation#library)

# Automated company research & lead enrichment with OpenAI

Started by a clock, and works across Google Sheets. It hands the judgement calls to OpenAI. 14 steps, 1 loop or waits: a working afternoon to understand properly.

Medium Calls a model: OpenAI

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fautomated-company-research-and-lead-enrichment-with-openai)

**14 steps** Medium: a working afternoon

**0** Branches: places the flow splits

**1** Loop or waits

**1** Service it connects to

## The flow

Starts it 2 Model 6 Logic 4 Service 2

The steps in the order they run, from what starts it.

- 1 **When clicking "Test workflow"** Manual trigger *Starts it*
- 2 **OpenAI Chat Model** Lm Chat Open Ai *Model*
- 3 **Get website content** Tool Workflow *Model*
- 4 **SerpAPI - Search Google** Tool Serp Api *Model*
- 5 **Structured Output Parser** Output Parser Structured *Model*
- 6 **Schedule Trigger** Schedule trigger *Starts it*
- 7 **Search Google with ScrapingBee** Tool Workflow *Model*
- 8 **Get rows to enrich** Google Sheets *Service*
- 9 **AI company researcher** Agent *Model*
- 10 **Input** Set *Logic*
- 11 **AI Researcher Output Data** Set *Logic*
- 12 **Loop Over Items** Split In Batches *Logic*
- 13 **Merge data** Merge *Logic*
- 14 **Google Sheets - Update Row with data** Google Sheets *Service*

## How it's built

- **Starts on:** A clock
- **Steps:** 14, 1 loop or waits
- **Size:** Medium: a working afternoon
- **Connects to:** Google Sheets
- **Model:** OpenAI

## Questions

What does it need to run?

An n8n account, plus your own Google Sheets account, and a key for OpenAI. You connect your own accounts after importing it; none are included.

What starts it?

It starts on a clock.

Does it use AI?

Yes. It calls OpenAI. Model calls are billed by the provider, not by n8n.

How long does it take to set up?

Plan an afternoon. 14 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 14 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fautomated-company-research-and-lead-enrichment-with-openai)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Google Sheets](https://millionrounds.com/workflows?service=Google+Sheets#library)

## Workflows like it

Also lead generation, with the same services where possible, closest in size first.

- [**AI multi-channel lead alerts with ManyReach and Sheets** 14 steps · calls a model · Google Sheets, HubSpot](https://millionrounds.com/workflow/ai-multi-channel-lead-alerts-with-manyreach-and-sheets)
- [**AI sales assistant with OpenAI and Claude** 14 steps · calls a model · Gmail, Google Calendar](https://millionrounds.com/workflow/ai-sales-assistant-with-openai-and-claude)
- [**Automate business card management with LINE and Google Sheets** 14 steps · calls a model · Gmail, Google Drive](https://millionrounds.com/workflow/automate-business-card-management-with-line-and-google-sheet)
- [**Automate email tracking & generate pixel for lead nurturing** 14 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/automate-email-tracking-and-generate-pixel-for-lead-nurturin)
- [**Automate hyper-personalized outreach at scale with Bright Data** 14 steps · calls a model · Google Sheets](https://millionrounds.com/workflow/automate-hyper-personalized-outreach-at-scale-with-bright-da)
- [**Automate lead qualification with RetellAI Phone Agent** 14 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/automate-lead-qualification-with-retellai-phone-agent)