# Automate Lead Qualification & Multi-Channel Follow-up: n8n workflow

> Started by someone submitting a form, and works across Gmail. It hands the judgement calls to Gemini.

Source: https://millionrounds.com/workflow/automate-lead-qualification-and-multi-channel-follow-up (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Lead generation](https://millionrounds.com/workflows?category=Lead+generation#library)

# Automate Lead Qualification & Multi-Channel Follow-up

Started by someone submitting a form, and works across Gmail. It hands the judgement calls to Gemini. 12 steps, 1 branch: a working afternoon to understand properly.

Medium Calls a model: Gemini

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fautomate-lead-qualification-and-multi-channel-follow-up)

**12 steps** Medium: a working afternoon

**1** Branch: places the flow splits

**0** Loops or waits

**1** Service it connects to

## The flow

Starts it 1 Model 3 Logic 4 Service 4

The steps in the order they run, from what starts it.

- 1 **Lead Contact Form** Form trigger *Starts it*
- 2 **Score Lead** Google Gemini *Model*
- 3 **Simple JSON Parsing (Lead Score)** Set *Logic*
- 4 **Switch** Switch *Logic*
- 5 **Calendar Booking Link** Form *Service*
- 6 **Write Placeholder WA Message** Google Gemini *Model*
- 7 **Redirect to Website** Form *Service*
- 8 **Phone Number** Set *Logic*
- 9 **Write Follow up Email** Google Gemini *Model*
- 10 **Send to Whatsapp** Form *Service*
- 11 **Simple JSON Parsing (Email)** Set *Logic*
- 12 **Send Follow up Email with Gmail** Gmail *Service*

## How it's built

- **Starts on:** Someone submitting a form
- **Steps:** 12, with 1 branch
- **Size:** Medium: a working afternoon
- **Connects to:** Gmail
- **Model:** Gemini

## Questions

What does it need to run?

An n8n account, plus your own Gmail account, and a key for Gemini. You connect your own accounts after importing it; none are included.

What starts it?

It starts on someone submitting a form.

Does it use AI?

Yes. It calls Gemini. Model calls are billed by the provider, not by n8n.

How long does it take to set up?

Plan an afternoon. 12 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 12 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fautomate-lead-qualification-and-multi-channel-follow-up)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Gmail](https://millionrounds.com/workflows?service=Gmail#library)

## Workflows like it

Also lead generation, with the same services where possible, closest in size first.

- [**AI SaaS leads scoring & email automation | Turn business** 12 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/ai-saas-leads-scoring-and-email-automation-turn-business)
- [**AI-Powered Contact Form Lead Analyzer with CRM** 12 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/ai-powered-contact-form-lead-analyzer-with-crm)
- [**AI-powered outreach with Gemini and Gmail** 12 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/ai-powered-outreach-with-gemini-and-gmail)
- [**Automate lead qualification & personalized outreach** 12 steps · calls a model · Gmail](https://millionrounds.com/workflow/automate-lead-qualification-and-personalized-outreach)
- [**Freelance Lead Machine – Apollo AI Lead Qualifier + Gmail Drafts** 12 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/freelance-lead-machine-apollo-ai-lead-qualifier-gmail-drafts)
- [**Monitor Reddit brand mentions and send lead alerts with Apify** 12 steps · calls a model · Apify, Discord](https://millionrounds.com/workflow/monitor-reddit-brand-mentions-and-send-lead-alerts-with-apif)