# Automate company data enrichment with HubSpot and Sona: n8n workflow

> Started by an event in a connected app, and works across Google Sheets and HubSpot. 13 steps, 2 loops or waits: a working afternoon to understand properly.

Source: https://millionrounds.com/workflow/automate-company-data-enrichment-with-hubspot-and-sona (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [Lead generation](https://millionrounds.com/workflows?category=Lead+generation#library)

# Automate company data enrichment with HubSpot and Sona

Started by an event in a connected app, and works across Google Sheets and HubSpot. 13 steps, 2 loops or waits: a working afternoon to understand properly.

Medium

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fautomate-company-data-enrichment-with-hubspot-and-sona)

**13 steps** Medium: a working afternoon

**0** Branches: places the flow splits

**2** Loops or waits

**2** Services it connects to

## The flow

Starts it 1 Logic 7 Service 5

The steps in the order they run, from what starts it.

- 1 **Start** Manual trigger *Starts it*
- 2 **Get Company List from Sheet** Google Sheets *Service*
- 3 **Aggregate** Aggregate *Logic*
- 4 **Create Custom HubSpot Fields** Http Request *Service*
- 5 **Prepare Data for Loop** Set *Logic*
- 6 **Split Companies and AI Output into Items** Split Out *Logic*
- 7 **Loop Through Companies** Split In Batches *Logic*
- 8 **End** No Op *Logic*
- 9 **Sona Enrich** Http Request *Service*
- 10 **Create HubSpot Company** Hubspot *Service*
- 11 **Format Custom Properties** Code *Logic*
- 12 **Update Company with AI Data** Http Request *Service*
- 13 **Wait 2 seconds** Wait *Logic*

## How it's built

- **Starts on:** An event in a connected app
- **Steps:** 13, 2 loops or waits
- **Size:** Medium: a working afternoon
- **Connects to:** Google Sheets, HubSpot
- **Model:** None. This is plumbing, not judgement

## Questions

What does it need to run?

An n8n account, plus your own Google Sheets and HubSpot accounts. You connect your own accounts after importing it; none are included.

What starts it?

It starts on an event in a connected app.

Does it use AI?

No. Every step is fixed logic or a call to a service, so it does the same thing every time.

How long does it take to set up?

Plan an afternoon. 13 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 13 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fautomate-company-data-enrichment-with-hubspot-and-sona)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Google Sheets](https://millionrounds.com/workflows?service=Google+Sheets#library)[HubSpot](https://millionrounds.com/workflows?service=HubSpot#library)

## Workflows like it

Also lead generation, with the same services where possible, closest in size first.

- [**Automate solar lead qualification & follow-ups** 13 steps · Gmail, Google Drive](https://millionrounds.com/workflow/automate-solar-lead-qualification-and-follow-ups)
- [**Automated cold email campaign with Google Sheets and SMTP** 13 steps · Email, Google Sheets](https://millionrounds.com/workflow/automated-cold-email-campaign-with-google-sheets-and-smtp)
- [**Build scored Google Maps prospect lists with BasedOnBusiness** 13 steps · Google Sheets](https://millionrounds.com/workflow/build-scored-google-maps-prospect-lists-with-basedonbusiness)
- [**Build targeted prospect lists: find & enrich leads with Surfe** 13 steps · Gmail, HubSpot](https://millionrounds.com/workflow/build-targeted-prospect-lists-find-and-enrich-leads-with-sur)
- [**Enrich LinkedIn leads with Unipile and Google Sheets** 13 steps · Google Sheets](https://millionrounds.com/workflow/enrich-linkedin-leads-with-unipile-and-google-sheets)
- [**Enrich companies in your HubSpot, Salesforce or Close CRM** 13 steps · HubSpot, Salesforce](https://millionrounds.com/workflow/enrich-companies-in-your-hubspot-salesforce-or-close-crm)