# Automate B2B sales research & email personalization with Sona: n8n workflow

> Started by an event in a connected app, and works across Google Sheets. It hands the judgement calls to OpenAI.

Source: https://millionrounds.com/workflow/automate-b2b-sales-research-and-email-personalization-with-s (Millionrounds; every figure on the page links to its filing or article)

[Automation library](https://millionrounds.com/workflows) · [CRM](https://millionrounds.com/workflows?category=CRM#library)

# Automate B2B sales research & email personalization with Sona

Started by an event in a connected app, and works across Google Sheets. It hands the judgement calls to OpenAI. 17 steps, 2 loops or waits: a working afternoon to understand properly.

Medium Calls a model: OpenAI

[Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fautomate-b2b-sales-research-and-email-personalization-with-s)

**17 steps** Medium: a working afternoon

**0** Branches: places the flow splits

**2** Loops or waits

**1** Service it connects to

## The flow

Starts it 1 Model 6 Logic 6 Service 4

The steps in the order they run, from what starts it.

- 1 **OpenAI Chat Model** Lm Chat Open Ai *Model*
- 2 **Structured Output Parser** Output Parser Structured *Model*
- 3 **OpenAI Chat Model1** Lm Chat Open Ai *Model*
- 4 **Structured Output Parser1** Output Parser Structured *Model*
- 5 **Start** Manual trigger *Starts it*
- 6 **Company Research AI** Agent *Model*
- 7 **Generate Personalized Email** Agent *Model*
- 8 **Read Leads from Google Sheets** Google Sheets *Service*
- 9 **Format Results** Code *Logic*
- 10 **Filter** Filter *Logic*
- 11 **Update Sheet with Results** Google Sheets *Service*
- 12 **Loop Over Leads** Split In Batches *Logic*
- 13 **Wait** Wait *Logic*
- 14 **End** No Op *Logic*
- 15 **Update Row Status** Google Sheets *Service*
- 16 **Sona Company Search** Http Request *Service*
- 17 **Code** Code *Logic*

## How it's built

- **Starts on:** An event in a connected app
- **Steps:** 17, 2 loops or waits
- **Size:** Medium: a working afternoon
- **Connects to:** Google Sheets
- **Model:** OpenAI

## Questions

What does it need to run?

An n8n account, plus your own Google Sheets account, and a key for OpenAI. You connect your own accounts after importing it; none are included.

What starts it?

It starts on an event in a connected app.

Does it use AI?

Yes. It calls OpenAI. Model calls are billed by the provider, not by n8n.

How long does it take to set up?

Plan an afternoon. 17 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

**Before you run it**

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 17 steps before you point it at anything that matters.

## Run it in n8n

- **Create your n8n account** Free to start. n8n is where the workflow runs. [Create an n8n account ↗](https://millionrounds.com/n8n)
- **Download the workflow** Free with a Millionrounds account. [Download free](https://millionrounds.com/login?next=%2Fapp%2Fworkflow%2Fautomate-b2b-sales-research-and-email-personalization-with-s)
- **Paste it into n8n** Open a new workflow in n8n and paste. Then connect your own accounts.

Stored with the author's traces removed: canvas notes, instance identifiers, saved credential names and any live document they had left behind.

## Connects to

Each opens the other workflows that use it.

[Google Sheets](https://millionrounds.com/workflows?service=Google+Sheets#library)

## Workflows like it

Also crm, with the same services where possible, closest in size first.

- [**Analyze real estate deals with Google Sheets and Groq AI** 17 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/analyze-real-estate-deals-with-google-sheets-and-groq-ai)
- [**Detect and escalate Salesforce bottlenecks with Gemini** 17 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/detect-and-escalate-salesforce-bottlenecks-with-gemini)
- [**Personalized outbound emails with Gemini and Notion CRM** 17 steps · calls a model · Google Sheets, Notion](https://millionrounds.com/workflow/personalized-outbound-emails-with-gemini-and-notion-crm)
- [**Predict deal close dates and update Salesforce with Groq** 17 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/predict-deal-close-dates-and-update-salesforce-with-groq)
- [**Re-engage stalled HubSpot deals with OpenAI and Gmail** 17 steps · calls a model · Gmail, Google Sheets](https://millionrounds.com/workflow/re-engage-stalled-hubspot-deals-with-openai-and-gmail-2)
- [**Extract sales training clips from Fireflies calls** 17 steps · Google Sheets, Slack](https://millionrounds.com/workflow/extract-sales-training-clips-from-fireflies-calls)