# Top 50 E-Commerce Startups in London by Funding (2026)

> The 50 best-funded E-commerce startups in London, ranked by total funding raised: $1.9B combined. With founding year, headquarters and each company's rounds.

Source: https://millionrounds.com/top-lists/ecommerce-startups-london (Millionrounds; every figure on the page links to its filing or article)

- 1 [**Storfund** Storfund is a London-based fintech company founded in 2018 by George Brintalos and Akbar Ahsan.](https://millionrounds.com/company/storfund) Storfund is a London-based fintech company founded in 2018 by George Brintalos and Akbar Ahsan. *Founded* 2018 London, United Kingdom **$413M** last round Oct 2021
- 2 [**Zapp** Zapp is a leading premium convenience retail platform in the United Kingdom, founded in 2020 and based in Nine Elms, London.](https://millionrounds.com/company/zapp) Zapp is a leading premium convenience retail platform in the United Kingdom, founded in 2020 and based in Nine Elms, London. *Founded* 2020 London, United Kingdom **$202M** last round Mar 2025
- 3 [**SAI Group** SAI's patented computer vision platform gives retailers the tools to enhance customer service while increasing sales and minimising losses](https://millionrounds.com/company/sai-group) SAI's patented computer vision platform gives retailers the tools to enhance customer service while increasing sales and minimising losses *Founded* 2018 London, United Kingdom **$197M** last round Dec 2017
- 4 [**Sparkinity** Sparkinity is a marketplace that provides independent retailers and brands with wholesale technology and services to drive business growth.](https://millionrounds.com/company/sparkinity) Sparkinity is a marketplace that provides independent retailers and brands with wholesale technology and services to drive business growth. *Founded* 2018 London, United Kingdom **$156M** last round Sept 2022
- 5 [**Urbanic** Urbanic is a London-based fashion brand that focuses on women's apparel, founded in 2019 by James Wellwood and Ruby Feng.](https://millionrounds.com/company/urbanic) Urbanic is a London-based fashion brand that focuses on women's apparel, founded in 2019 by James Wellwood and Ruby Feng. *Founded* 2019 London, United Kingdom **$150M** last round Nov 2023
- 6 [**Butternut Box** Butternut Box is a European subscription service that delivers fresh, human-grade pet food directly to customers' doors.](https://millionrounds.com/company/butternut-box) Butternut Box is a European subscription service that delivers fresh, human-grade pet food directly to customers' doors. *Founded* 2016 London, United Kingdom **$104M** last round May 2025
- 7 [**TradeBridge** Seize your moment with finance fit for a faster moving world.](https://millionrounds.com/company/tradebridge) Seize your moment with finance fit for a faster moving world. *Founded* 2013 London, United Kingdom **$93M** last round Apr 2025
- 8 [**LoveCrafts** LoveCrafts is a UK-based global online community and e-commerce platform focused on the crafting world, particularly knitting, crochet, sewing, and quilting.](https://millionrounds.com/company/lovecrafts) LoveCrafts is a UK-based global online community and e-commerce platform focused on the crafting world, particularly knitting, crochet, sewing, and quilting. *Founded* 2013 London, United Kingdom **$83M** last round Dec 2020
- 9 [**Papier** Papier is a British e-commerce brand founded in 2015 by Taymoor Atighetchi, based in Camden, London.](https://millionrounds.com/company/papier) Papier is a British e-commerce brand founded in 2015 by Taymoor Atighetchi, based in Camden, London. *Founded* 2015 London, United Kingdom **$61M** last round Feb 2022
- 10 [**Heroes** Heroes Technology Ltd.](https://millionrounds.com/company/heroes) Heroes Technology Ltd. *Founded* 2020 London, United Kingdom **$57M** last round Feb 2022
- 11 [**Mention Me** Mention Me is a London-based Customer Advocacy Intelligence Platform that helps ecommerce brands identify, acquire, and nurture their best customers.](https://millionrounds.com/company/mention-me) Mention Me is a London-based Customer Advocacy Intelligence Platform that helps ecommerce brands identify, acquire, and nurture their best customers. *Founded* 2013 London, United Kingdom **$38M** last round Dec 2022
- 12 [**Festicket** Festicket is a marketplace to discover and book music festival tickets, accommodation, transfers and extras.](https://millionrounds.com/company/festicket) Festicket is a marketplace to discover and book music festival tickets, accommodation, transfers and extras. *Founded* 2012 London, United Kingdom **$25M** last round Oct 2020
- 13 [**Opply** Opply is an AI-powered supply chain and procurement platform based in London, United Kingdom.](https://millionrounds.com/company/opply) Opply is an AI-powered supply chain and procurement platform based in London, United Kingdom. *Founded* 2021 London, United Kingdom **$23M** last round Oct 2026
- 14 [**Let's Do This** Let's Do This (LDT) is a consumer marketplace and technology platform based in London, UK, with an office in San Francisco.](https://millionrounds.com/company/let-s-do-this) Let's Do This (LDT) is a consumer marketplace and technology platform based in London, UK, with an office in San Francisco. *Founded* 2017 London, United Kingdom **$20M** last round Jun 2022
- 15 [**Trouva** Trouva, the leading platform to discover and shop the best independent boutiques and brands](https://millionrounds.com/company/trouva) Trouva, the leading platform to discover and shop the best independent boutiques and brands *Founded* 2015 London, United Kingdom **$16M** last round Dec 2020
- 16 [**Taylor & Hart** Taylor & Hart make proposing with a custom designed, high quality engagement ring, easy, affordable and enjoyable.](https://millionrounds.com/company/taylor-and-hart) Taylor & Hart make proposing with a custom designed, high quality engagement ring, easy, affordable and enjoyable. *Founded* 2010 London, United Kingdom **$15M** last round Nov 2025
- 17 [**Luxury Promise** Luxury Promise is a social commerce platform founded in 2017 that allows users to buy, sell, and swap pre-owned luxury goods through interactive live-shopping experiences.](https://millionrounds.com/company/luxury-promise) Luxury Promise is a social commerce platform founded in 2017 that allows users to buy, sell, and swap pre-owned luxury goods through interactive live-shopping experiences. *Founded* 2017 London, United Kingdom **$13M** last round Mar 2024
- 18 [**Untamed** Untamed provides cat foods.](https://millionrounds.com/company/untamed) Untamed provides cat foods. *Founded* 2019 London, United Kingdom **$13M** last round Apr 2025
- 19 [**Velocity Black** Velocity Black is the next generation luxury conversational commerce engine.](https://millionrounds.com/company/velocity-black) Velocity Black is the next generation luxury conversational commerce engine. *Founded* 2014 London, United Kingdom **$11M** last round Oct 2021
- 20 [**Dash Water** DASH Water, founded in 2017 by Jack Scott and Alex Wright, is a London-based beverage company focused on sustainability and health.](https://millionrounds.com/company/dash-water) DASH Water, founded in 2017 by Jack Scott and Alex Wright, is a London-based beverage company focused on sustainability and health. *Founded* 2017 London, United Kingdom **$11M** last round Jan 2023
- 21 [**PerfectTed** PerfectTed is the leading matcha brand in the United Kingdom, specializing in high-quality, organic, ceremonial-grade matcha green tea products.](https://millionrounds.com/company/perfectted) PerfectTed is the leading matcha brand in the United Kingdom, specializing in high-quality, organic, ceremonial-grade matcha green tea products. *Founded* 2021 London, United Kingdom **$11M** last round Sept 2025
- 22 [**Troubadour Goods** Troubadour Goods is a menswear fashion brand](https://millionrounds.com/company/troubadour-goods) Troubadour Goods is a menswear fashion brand *Founded* 2011 London, United Kingdom **$10M** last round Aug 2026
- 23 [**Antavo AI Loyalty Cloud** Antavo AI Loyalty Cloud is a leading AI-powered customer loyalty platform that enhances the loyalty program lifecycle for global brands in various sectors, incl](https://millionrounds.com/company/antavo-ai-loyalty-cloud) Antavo AI Loyalty Cloud is a leading AI-powered customer loyalty platform that enhances the loyalty program lifecycle for global brands in various sectors, incl *Founded* 2017 London, United Kingdom **$10M** last round Nov 2022
- 24 [**OnerWay** ONERWAY is a global payments infrastructure company founded in London in 2017.](https://millionrounds.com/company/onerway) ONERWAY is a global payments infrastructure company founded in London in 2017. *Founded* 2017 London, United Kingdom **$10M** last round Aug 2025
- 25 [**Emperia** Emperia is a virtual reality platform company based in London and New York, founded in 2019.](https://millionrounds.com/company/emperia) Emperia is a virtual reality platform company based in London and New York, founded in 2019. *Founded* 2019 London, United Kingdom **$10M** last round Jan 2023
- 26 [**Hullabalook** Hullabalook is a London-based retail technology company that specializes in product discovery solutions for the e-commerce industry.](https://millionrounds.com/company/hullabalook) Hullabalook is a London-based retail technology company that specializes in product discovery solutions for the e-commerce industry. *Founded* 2016 London, United Kingdom **$8.2M** last round Feb 2022
- 27 [**Taster** Taster is a London-based food technology company and the largest "delivery-first" restaurant group globally.](https://millionrounds.com/company/taster) Taster is a London-based food technology company and the largest "delivery-first" restaurant group globally. *Founded* 2017 London, United Kingdom **$8.1M** last round Mar 2023
- 28 [**HubBox** HubBox is a London-based SaaS platform founded in 2015 that specializes in electronic commerce shipping software.](https://millionrounds.com/company/hubbox) HubBox is a London-based SaaS platform founded in 2015 that specializes in electronic commerce shipping software. *Founded* 2015 London, United Kingdom **$7.8M** last round Nov 2025
- 29 [**Scrumbles** Scrumbles is a natural pet food company founded in 2018 by Jack Walker and Aneisha Soobroyen.](https://millionrounds.com/company/scrumbles) Scrumbles is a natural pet food company founded in 2018 by Jack Walker and Aneisha Soobroyen. *Founded* 2018 London, United Kingdom **$7.3M** last round Mar 2023
- 30 [**Slerp** Slerp is an award-winning online ordering and digital growth platform designed for the hospitality sector.](https://millionrounds.com/company/slerp) Slerp is an award-winning online ordering and digital growth platform designed for the hospitality sector. *Founded* 2020 London, United Kingdom **$7.1M** last round May 2021
- 31 [**Embeddable** Embeddable is a developer-first software company based in London, United Kingdom, founded in 2023.](https://millionrounds.com/company/embeddable) Embeddable is a developer-first software company based in London, United Kingdom, founded in 2023. *Founded* 2023 London, United Kingdom **$6.3M** last round Dec 2024
- 32 [**HeadBox** HeadBox is an AI-powered venue booking platform founded in 2015 and based in Shoreditch, London.](https://millionrounds.com/company/headbox) HeadBox is an AI-powered venue booking platform founded in 2015 and based in Shoreditch, London. *Founded* 2015 London, United Kingdom **$5.7M** last round Apr 2025
- 33 [**Cycle Exchange** Cycle Exchange is a resale platform for premium pre-owned bikes.](https://millionrounds.com/company/cycle-exchange) Cycle Exchange is a resale platform for premium pre-owned bikes. *Founded* 2013 London, United Kingdom **$5.1M** last round Dec 2025
- 34 [**Looper Insights** Looper Insights is a London-based software company founded in 2017, specializing in real-time analytics for film, TV, and app content on Connected TV (CTV) plat](https://millionrounds.com/company/looper-insights) Looper Insights is a London-based software company founded in 2017, specializing in real-time analytics for film, TV, and app content on Connected TV (CTV) plat *Founded* 2017 London, United Kingdom **$5.0M** last round Feb 2025
- 35 [**Prediko** Prediko is an AI-powered Inventory Operating System (Inventory OS) founded in 2020 and publicly launched in 2021-2022.](https://millionrounds.com/company/prediko) Prediko is an AI-powered Inventory Operating System (Inventory OS) founded in 2020 and publicly launched in 2021-2022. *Founded* 2022 London, United Kingdom **$5.0M** last round Sept 2022
- 36 [**Kick Game** Kick Game is a fast growing e-commerce & retail company with a rapidly expanding global user base comprised of passionate enthusiasts.](https://millionrounds.com/company/kick-game) Kick Game is a fast growing e-commerce & retail company with a rapidly expanding global user base comprised of passionate enthusiasts. *Founded* 2013 London, United Kingdom **$4.8M** last round Sept 2021
- 37 [**Wild Cosmetics** The natural and single-use plastic free deodorant that works.](https://millionrounds.com/company/wild-cosmetics) The natural and single-use plastic free deodorant that works. *Founded* 2018 London, United Kingdom **$4.6M** last round Jan 2024
- 38 [**Spoon Cereals** Spoon Cereals is a premium British breakfast brand that specializes in healthy, sugar-free granolas and mueslis.](https://millionrounds.com/company/spoon-cereals) Spoon Cereals is a premium British breakfast brand that specializes in healthy, sugar-free granolas and mueslis. *Founded* 2013 London, United Kingdom **$4.5M** last round Mar 2026
- 39 [**Clicks Technology** Clicks Technology manufactures smartphones and accessories, enhancing mobile productivity.](https://millionrounds.com/company/clicks-technology) Clicks Technology manufactures smartphones and accessories, enhancing mobile productivity. *Founded* - London, United Kingdom **$4.5M** last round May 2025
- 40 [**Patchworks** Patchworks is an integration platform for retail and e-commerce businesses.](https://millionrounds.com/company/patchworks) Patchworks is an integration platform for retail and e-commerce businesses. *Founded* 2014 London, United Kingdom **$4.0M** last round Oct 2025
- 41 [**Once Upon a Time** Once Upon a Time is a marketing agency offering advertising, branding, and social media services.](https://millionrounds.com/company/once-upon-a-time) Once Upon a Time is a marketing agency offering advertising, branding, and social media services. *Founded* 2013 London, United Kingdom **$3.8M** last round Nov 2015
- 42 [**Unfabled** Unfabled is a London-based women’s health and wellness company founded in 2021.](https://millionrounds.com/company/unfabled) Unfabled is a London-based women’s health and wellness company founded in 2021. *Founded* 2021 London, United Kingdom **$3.6M** last round Jan 2026
- 43 [**Clean Kitchen Club** Clean Kitchen Club was a plant-based fast-food restaurant chain founded in June 2020 in Brighton, United Kingdom, by Mikey Pearce and Verity Bowditch.](https://millionrounds.com/company/clean-kitchen-club) Clean Kitchen Club was a plant-based fast-food restaurant chain founded in June 2020 in Brighton, United Kingdom, by Mikey Pearce and Verity Bowditch. *Founded* 2020 London, United Kingdom **$3.4M** last round Aug 2022
- 44 [**Refined Networks** Refined Networks is a technology platform based in London that supports international fashion brands in launching and growing their online marketplace, e-commer](https://millionrounds.com/company/refined-networks) Refined Networks is a technology platform based in London that supports international fashion brands in launching and growing their online marketplace, e-commer *Founded* 2020 London, United Kingdom **$3.3M**
- 45 [**Yoppie** Yoppie is a female health technology company based in London, founded in 2016 by Daniella Peri and Nova.](https://millionrounds.com/company/yoppie) Yoppie is a female health technology company based in London, founded in 2016 by Daniella Peri and Nova. *Founded* 2015 London, United Kingdom **$3.0M** last round Mar 2021
- 46 [**By Rotation** By Rotation is a London-based peer-to-peer social fashion rental app and shared wardrobe platform, founded in October 2019.](https://millionrounds.com/company/by-rotation) By Rotation is a London-based peer-to-peer social fashion rental app and shared wardrobe platform, founded in October 2019. *Founded* 2019 London, United Kingdom **$2.9M** last round May 2024
- 47 [**BlackCurve** BlackCurve is a software company specializing in e-commerce pricing and price management.](https://millionrounds.com/company/blackcurve) BlackCurve is a software company specializing in e-commerce pricing and price management. *Founded* 2016 London, United Kingdom **$2.9M** last round Mar 2023
- 48 [**Add to Event** Add to Event is the leading online marketplace in the United Kingdom for event planning, connecting organizers with a wide network of verified suppliers.](https://millionrounds.com/company/add-to-event) Add to Event is the leading online marketplace in the United Kingdom for event planning, connecting organizers with a wide network of verified suppliers. *Founded* 2015 London, United Kingdom **$2.7M** last round Dec 2023
- 49 [**ThePresent.Co** ThePresent.Co is a web and mobile gifting site for busy shoppers.](https://millionrounds.com/company/thepresent-co) ThePresent.Co is a web and mobile gifting site for busy shoppers. *Founded* 2012 London, United Kingdom **$2.6M** last round Jul 2012
- 50 [**Vaultik** Vaultik is the Luxury Wallet unlocking private communities, AR/VR experiences and authenticated resell through Digital Passports and AI.](https://millionrounds.com/company/vaultik) Vaultik is the Luxury Wallet unlocking private communities, AR/VR experiences and authenticated resell through Digital Passports and AI. *Founded* 2022 London, United Kingdom **$2.5M** last round Sept 2023

**Total funding** how the list is ranked

**15 November 2026** updated nightly

**Rounds we track** source: Millionrounds

Companies whose funding rounds we classed in this sector, ranked by the total they have raised in rounds we hold. Nobody pays to be on a list.

## Who backed them?

Open any company for its rounds and investors, or search the investors who back e-commerce startups in London in the app, with filters, lists and exports.

[Find their investors](https://millionrounds.com/login?join=1&next=/app/investors)[All top lists](https://millionrounds.com/top-lists)

## More e-commerce lists

[See all](https://millionrounds.com/top-lists?t=E-commerce)

[*V* *G* *W* **E-commerce startups in the United States** 650 companies · $14B](https://millionrounds.com/top-lists/ecommerce-startups-united-states)[*S* *Z* *SG* **E-commerce startups in the United Kingdom** 181 companies · $2.9B](https://millionrounds.com/top-lists/ecommerce-startups-united-kingdom)[*J* *Z* *AC* **E-commerce startups founded in 2020** 152 companies · $1.8B](https://millionrounds.com/top-lists/ecommerce-startups-founded-2020)[*I* *S* *K* **E-commerce startups that raised in 2026** 152 companies · $6.4B in 2026](https://millionrounds.com/top-lists/ecommerce-startups-raised-2026)[*W* *JH* *G* **E-commerce startups founded in 2019** 136 companies · $3.0B](https://millionrounds.com/top-lists/ecommerce-startups-founded-2019)[*Q* *S* *SG* **E-commerce startups founded in 2018** 129 companies · $2.8B](https://millionrounds.com/top-lists/ecommerce-startups-founded-2018)[*PM* *E* *G* **E-commerce startups in India** 127 companies · $2.7B](https://millionrounds.com/top-lists/ecommerce-startups-india)[*W* *SC* *SC* **E-commerce startups founded in 2021** 126 companies · $1.5B](https://millionrounds.com/top-lists/ecommerce-startups-founded-2021)

## More lists for London

[See all](https://millionrounds.com/top-lists?r=London)

[*F* *IL* *PD* **Startups in London** 3,521 companies · $51B](https://millionrounds.com/top-lists/startups-london)[*IL* *W* *U* **AI startups in London** 479 companies · $18B](https://millionrounds.com/top-lists/ai-startups-london)[*K* *F* *F* **IT Services startups in London** 400 companies · $3.0B](https://millionrounds.com/top-lists/it-services-startups-london)[*IL* *VB* *S* **Health startups in London** 300 companies · $9.9B](https://millionrounds.com/top-lists/health-startups-london)[*F* *FC* *R* **Financial Services startups in London** 282 companies · $22B](https://millionrounds.com/top-lists/financial-services-startups-london)[*IL* *OT* *M* **Healthcare startups in London** 191 companies · $6.9B](https://millionrounds.com/top-lists/healthcare-startups-london)[*FC* *R* *C* **Fintech startups in London** 166 companies · $15B](https://millionrounds.com/top-lists/fintech-startups-london)[*Q* *BS* *E* **Big Data & Analytics startups in London** 164 companies · $3.3B](https://millionrounds.com/top-lists/big-data-startups-london)