# Top 50 Consumer Goods Startups in the United States by Funding (2026)

> The 50 best-funded consumer Goods startups in the United States, ranked by total funding raised: $5.8B combined.

Source: https://millionrounds.com/top-lists/cpg-startups-united-states (Millionrounds; every figure on the page links to its filing or article)

- 1 [**SmileDirectClub** SmileDirectClub offers home invisible aligners, a series of plastic aligners that gradually shift teeth into their desired position.](https://millionrounds.com/company/smiledirectclub) SmileDirectClub offers home invisible aligners, a series of plastic aligners that gradually shift teeth into their desired position. *Founded* 2013 Nashville, United States **$635M** last round Apr 2022
- 2 [**Harry's** Get everything you need for a smooth shave in our starter set at an even sweeter price.](https://millionrounds.com/company/harry-s) Get everything you need for a smooth shave in our starter set at an even sweeter price. *Founded* 2012 New York, United States **$514M** last round Jan 2022
- 3 [**David** David Protein is a nutrition-focused company based in New York, NY, dedicated to creating high-protein, low-calorie, sugar-free protein bars.](https://millionrounds.com/company/david) David Protein is a nutrition-focused company based in New York, NY, dedicated to creating high-protein, low-calorie, sugar-free protein bars. *Founded* 2023 New York, United States **$325M** last round Sept 2026
- 4 [**Benitago Group** Benitago connects with self-starting Amazon business owners who are looking to sell their businesses.](https://millionrounds.com/company/benitago-group) Benitago connects with self-starting Amazon business owners who are looking to sell their businesses. *Founded* 2016 New York, United States **$325M** last round Nov 2021
- 5 [**Gilt Groupe** Gilt Groupe provides a shopping website that includes fashion for women, men, and children; home decor and unique activities.](https://millionrounds.com/company/gilt-groupe) Gilt Groupe provides a shopping website that includes fashion for women, men, and children; home decor and unique activities. *Founded* 2007 Boston, United States **$286M** last round Feb 2015
- 6 [**Grove Collaborative** Grove creates and curates high-performing, planet-first home, and personal care products.](https://millionrounds.com/company/grove-collaborative) Grove creates and curates high-performing, planet-first home, and personal care products. *Founded* 2012 San Francisco, United States **$227M** last round Sept 2024
- 7 [**Sunday**](https://millionrounds.com/company/sunday) *Founded* - United States **$225M** last round Mar 2026
- 8 [**Persona** Persona is the next generation personalized nutrition program, helping consumers take the guesswork out of the dietary supplement aisle.](https://millionrounds.com/company/persona) Persona is the next generation personalized nutrition program, helping consumers take the guesswork out of the dietary supplement aisle. *Founded* 2017 Snoqualmie, United States **$211M** last round Nov 2026
- 9 [**Neuro** Neuro is a functional gum and mint company creating smarter ways to help energize, calm, and focus the mind.](https://millionrounds.com/company/neuro) Neuro is a functional gum and mint company creating smarter ways to help energize, calm, and focus the mind. *Founded* 2015 Las Vegas, United States **$200M** last round Oct 2024
- 10 [**Quirky** Quirky is a developer of a crowd-sourced invention platform that engages participants to collaborate in every aspect of product creation.](https://millionrounds.com/company/quirky) Quirky is a developer of a crowd-sourced invention platform that engages participants to collaborate in every aspect of product creation. *Founded* 2009 New York, United States **$185M** last round Dec 2014
- 11 [**Upexi** Upexi is a multi-faceted brand owner that focuses on direct-to-consumer and Amazon brands.](https://millionrounds.com/company/upexi) Upexi is a multi-faceted brand owner that focuses on direct-to-consumer and Amazon brands. *Founded* 2018 Tampa, United States **$173M** last round Jun 2026
- 12 [**NJOY** NJOY is a distributor and manufacturer of e-cigarettes and vaping products for dult smokers and vapers.](https://millionrounds.com/company/njoy) NJOY is a distributor and manufacturer of e-cigarettes and vaping products for dult smokers and vapers. *Founded* 2006 Richmond, United States **$165M** last round Feb 2014
- 13 [**R2Net**](https://millionrounds.com/company/r2net) *Founded* - United States **$165M** last round Apr 2017
- 14 [**Radnor Holdings** Radnor Holdings manufactures and distributes disposable foodservice products.](https://millionrounds.com/company/radnor-holdings) Radnor Holdings manufactures and distributes disposable foodservice products. *Founded* 1991 United States **$120M** last round Dec 2005
- 15 [**Aquaback Technologies** AquaBack Technologies develops self-cleaning, compact, and lightweight water purification devices and systems.](https://millionrounds.com/company/aquaback-technologies) AquaBack Technologies develops self-cleaning, compact, and lightweight water purification devices and systems. *Founded* 2010 Tewksbury, United States **$111M** last round Jun 2023
- 16 [**The Farmer's Dog** The Farmer’s Dog is a New York-based subscription service that delivers fresh, human-grade dog food made with USDA-certified ingredients.](https://millionrounds.com/company/the-farmer-s-dog) The Farmer’s Dog is a New York-based subscription service that delivers fresh, human-grade dog food made with USDA-certified ingredients. *Founded* 2014 New York, United States **$101M** last round Jan 2020
- 17 [**NICK’S** NICK’S is a food tech company that manufactures keto diet-friendly ice cream, snack bars, and ice cream sandwiches.](https://millionrounds.com/company/nick-s) NICK’S is a food tech company that manufactures keto diet-friendly ice cream, snack bars, and ice cream sandwiches. *Founded* 2014 Los Angeles, United States **$100M** last round Oct 2021
- 18 [**Foundry Brands** Foundry Brands is a platform that supports and acquires online brands.](https://millionrounds.com/company/foundry-brands) Foundry Brands is a platform that supports and acquires online brands. *Founded* 2021 Dallas, United States **$100M** last round Jul 2021
- 19 [**Inspectorio** Inspectorio is an AI-powered Software-as-a-Service (SaaS) platform that modernizes global supply chain management.](https://millionrounds.com/company/inspectorio) Inspectorio is an AI-powered Software-as-a-Service (SaaS) platform that modernizes global supply chain management. *Founded* 2015 Minneapolis, United States **$100M** last round Jul 2026
- 20 [**Vermillion** Vermillion sells cosmetics, jewelry, gifts, and home decor items and specializes in installing furniture.](https://millionrounds.com/company/vermillion) Vermillion sells cosmetics, jewelry, gifts, and home decor items and specializes in installing furniture. *Founded* 2021 United States **$84M** last round Dec 2014
- 21 [**Bobbie** Bobbie is an organic infant formula company founded and led by mothers.](https://millionrounds.com/company/bobbie) Bobbie is an organic infant formula company founded and led by mothers. *Founded* 2017 San Francisco, United States **$83M** last round Dec 2024
- 22 [**PetScreening** PetScreening is a leading pet policy management software designed for housing providers, property managers, and landlords.](https://millionrounds.com/company/petscreening) PetScreening is a leading pet policy management software designed for housing providers, property managers, and landlords. *Founded* 2017 Mooresville, United States **$80M** last round Mar 2025
- 23 [**Once Upon a Farm** Once Upon a Farm creates nutritious food products for children.](https://millionrounds.com/company/once-upon-a-farm) Once Upon a Farm creates nutritious food products for children. *Founded* 2015 Berkeley, United States **$72M** last round Mar 2022
- 24 [**Nanit**](https://millionrounds.com/company/nanit) *Founded* - United States **$71M** last round Dec 2025
- 25 [**Cirkul** Cirkul is a hydration company that offers a unique reusable water bottle system designed to enhance the drinking experience.](https://millionrounds.com/company/cirkul) Cirkul is a hydration company that offers a unique reusable water bottle system designed to enhance the drinking experience. *Founded* 2016 Tampa, United States **$70M** last round Jun 2022
- 26 [**Hello Bello** Hello Bello is an online store that offers goods for children.](https://millionrounds.com/company/hello-bello) Hello Bello is an online store that offers goods for children. *Founded* 2018 Pacific Palisades, United States **$65M** last round Apr 2022
- 27 [**Turbine Air Systems** Turbine Air Systems designs and manufactures modular cooling and energy systems for a wide range of industries.](https://millionrounds.com/company/turbine-air-systems) Turbine Air Systems designs and manufactures modular cooling and energy systems for a wide range of industries. *Founded* 1999 Houston, United States **$62M** last round Sept 2013
- 28 [**Owlet Baby Care** Owlet Baby Care offers a health monitor that allows parents to view their child's vital signs in real-time.](https://millionrounds.com/company/owlet-baby-care) Owlet Baby Care offers a health monitor that allows parents to view their child's vital signs in real-time. *Founded* 2013 Lehi, United States **$54M** last round Oct 2025
- 29 [**Profound Commerce** Profound Commerce is a brand holding company with an employee presence in Austin, TX and Cebu City, Philippines.](https://millionrounds.com/company/profound-commerce) Profound Commerce is a brand holding company with an employee presence in Austin, TX and Cebu City, Philippines. *Founded* - Austin, United States **$53M** last round Oct 2021
- 30 [**Drink LMNT** Drink LMNT is a company focused on health through hydration, offering a zero-sugar electrolyte drink mix designed to meet various electrolyte needs.](https://millionrounds.com/company/drink-lmnt) Drink LMNT is a company focused on health through hydration, offering a zero-sugar electrolyte drink mix designed to meet various electrolyte needs. *Founded* 2018 Bozeman, United States **$52M** last round Mar 2024
- 31 [**Caraway** Caraway is providing college women+ with integrated mental, reproductive, and physical healthcare.](https://millionrounds.com/company/caraway) Caraway is providing college women+ with integrated mental, reproductive, and physical healthcare. *Founded* 2022 United States **$52M** last round Jun 2023
- 32 [**Little Spoon** Little Spoon is a baby and toddler food brand based in New York City.](https://millionrounds.com/company/little-spoon) Little Spoon is a baby and toddler food brand based in New York City. *Founded* 2017 New York, United States **$51M** last round Jul 2021
- 33 [**SafetyChain Software** SafetyChain Software is a leading Digital Plant Management Platform tailored for food, beverage, and consumer packaged goods (CPG) manufacturers.](https://millionrounds.com/company/safetychain-software) SafetyChain Software is a leading Digital Plant Management Platform tailored for food, beverage, and consumer packaged goods (CPG) manufacturers. *Founded* 2011 Laguna Beach, United States **$50M** last round Oct 2021
- 34 [**Farmer's Fridge** Farmer's Fridge is a Chicago-based food technology company founded in 2013 by Luke Saunders.](https://millionrounds.com/company/farmer-s-fridge) Farmer's Fridge is a Chicago-based food technology company founded in 2013 by Luke Saunders. *Founded* 2013 Chicago, United States **$50M** last round Sept 2022
- 35 [**Keychain**](https://millionrounds.com/company/keychain) *Founded* - United States **$45M** last round Nov 2025
- 36 [**Oliver Space** Oliver Space is a technology-enabled home furnishing company based in San Francisco, California, founded in 2019 by Chan Park and Christian Talmage.](https://millionrounds.com/company/oliver-space) Oliver Space is a technology-enabled home furnishing company based in San Francisco, California, founded in 2019 by Chan Park and Christian Talmage. *Founded* 2019 San Francisco, United States **$43M** last round Aug 2022
- 37 [**Bespoke Post** Bespoke Post is a New York-based e-commerce retailer and subscription service founded in 2011.](https://millionrounds.com/company/bespoke-post) Bespoke Post is a New York-based e-commerce retailer and subscription service founded in 2011. *Founded* 2011 New York, United States **$41M** last round Oct 2021
- 38 [**BabyList** Babylist is an online baby registry that helps parents choose apparels and accessories for a new baby.](https://millionrounds.com/company/babylist) Babylist is an online baby registry that helps parents choose apparels and accessories for a new baby. *Founded* 1995 London, United States **$41M** last round Nov 2021
- 39 [**Stoggles** Stoggles is eyewear that does everything for people who do everything.](https://millionrounds.com/company/stoggles) Stoggles is eyewear that does everything for people who do everything. *Founded* 2020 Paramount, United States **$40M** last round Feb 2022
- 40 [**Gemvara** Gemvara is a Boston-based e-commerce company that specialized in custom-made fine jewelry.](https://millionrounds.com/company/gemvara) Gemvara is a Boston-based e-commerce company that specialized in custom-made fine jewelry. *Founded* 2007 Boston, United States **$40M** last round Jun 2012
- 41 [**Squared Circles** Squared Circles is a consumer health venture studio founded in 2020, focused on creating innovative brands in health, longevity, and wellness.](https://millionrounds.com/company/squared-circles) Squared Circles is a consumer health venture studio founded in 2020, focused on creating innovative brands in health, longevity, and wellness. *Founded* 2020 Los Angeles, United States **$40M** last round May 2024
- 42 [**Verishop** Verishop is a premium lifestyle company that offers everyday luxury in fashion, beauty, home, and more.](https://millionrounds.com/company/verishop) Verishop is a premium lifestyle company that offers everyday luxury in fashion, beauty, home, and more. *Founded* 2018 Santa Monica, United States **$40M** last round Jul 2022
- 43 [**Lucidity Lights, Inc.** Lucidity Lights, Inc.](https://millionrounds.com/company/lucidity-lights-inc) Lucidity Lights, Inc. *Founded* 2015 Boston, United States **$39M** last round Sept 2014
- 44 [**Lemon Perfect** Lemon Perfect is a beverage company that provides cold-pressed lemon water with essential electrolytes and a blast of antioxidant vitamin C.](https://millionrounds.com/company/lemon-perfect) Lemon Perfect is a beverage company that provides cold-pressed lemon water with essential electrolytes and a blast of antioxidant vitamin C. *Founded* 2017 Atlanta, United States **$37M** last round Feb 2023
- 45 [**Oats Overnight** Oats Overnight is a nationwide company that specializes in convenient, ready-to-eat overnight oatmeal.](https://millionrounds.com/company/oats-overnight) Oats Overnight is a nationwide company that specializes in convenient, ready-to-eat overnight oatmeal. *Founded* 2016 Phoenix, United States **$35M** last round Jul 2024
- 46 [**Jyve** JYVE, based in San Francisco and founded in 2015, is a leading on-demand labor marketplace specializing in flexible and skilled labor for the retail sector.](https://millionrounds.com/company/jyve) JYVE, based in San Francisco and founded in 2015, is a leading on-demand labor marketplace specializing in flexible and skilled labor for the retail sector. *Founded* 2015 San Francisco, United States **$35M** last round Sept 2019
- 47 [**Nutrafol** Nutrafol is a leading brand in hair growth supplements, recommended by dermatologists and recognized for its innovative approach to hair wellness.](https://millionrounds.com/company/nutrafol) Nutrafol is a leading brand in hair growth supplements, recommended by dermatologists and recognized for its innovative approach to hair wellness. *Founded* 2015 New York, United States **$35M** last round May 2022
- 48 [**The Lumber Manufactory** The Lumber Manufactory (TLM) is a technology-enabled startup focused on sustainable manufacturing of dimensional wood products.](https://millionrounds.com/company/the-lumber-manufactory) The Lumber Manufactory (TLM) is a technology-enabled startup focused on sustainable manufacturing of dimensional wood products. *Founded* 2023 Seattle, United States **$35M** last round Sept 2025
- 49 [**Because Market** Because is personal care direct-to-consumer company focused on meeting the needs of older adults.](https://millionrounds.com/company/because-market) Because is personal care direct-to-consumer company focused on meeting the needs of older adults. *Founded* 2017 Palo Alto, United States **$35M** last round Nov 2021
- 50 [**Poppin** Poppin is a furniture design company that specializes in customization services, space planning services, and installation services.](https://millionrounds.com/company/poppin) Poppin is a furniture design company that specializes in customization services, space planning services, and installation services. *Founded* 2009 New York, United States **$34M** last round May 2015

**Total funding** how the list is ranked

**15 November 2026** updated nightly

**Rounds we track** source: Millionrounds

Companies whose funding rounds we classed in this sector, ranked by the total they have raised in rounds we hold. Nobody pays to be on a list.

## Who backed them?

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## More consumer goods lists

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