# Top 38 Consumer Goods Startups in London by Funding (2026)

> The 38 best-funded consumer Goods startups in London, ranked by total funding raised: $230M combined.

Source: https://millionrounds.com/top-lists/cpg-startups-london (Millionrounds; every figure on the page links to its filing or article)

- 1 [**KatKin** KatKin is a London-based pet health company that specializes in fresh, personalized cat food.](https://millionrounds.com/company/katkin) KatKin is a London-based pet health company that specializes in fresh, personalized cat food. *Founded* 2019 London, United Kingdom **$50M** last round Dec 2025
- 2 [**SportPursuit** SportPursuit is the UK’s first online private-sale sports website, established in 2011 and based in London.](https://millionrounds.com/company/sportpursuit) SportPursuit is the UK’s first online private-sale sports website, established in 2011 and based in London. *Founded* 2011 London, United Kingdom **$32M** last round Nov 2015
- 3 [**Opply** Opply is an AI-powered supply chain and procurement platform based in London, United Kingdom.](https://millionrounds.com/company/opply) Opply is an AI-powered supply chain and procurement platform based in London, United Kingdom. *Founded* 2021 London, United Kingdom **$23M** last round Oct 2026
- 4 [**Big Potato Games** Big Potato is a board games company that's as versatile as its vegetable namesake.](https://millionrounds.com/company/big-potato-games) Big Potato is a board games company that's as versatile as its vegetable namesake. *Founded* - London, United Kingdom **$22M** last round Aug 2025
- 5 [**Meatly** Meatly is a London-based biotechnology startup that specializes in cultivated meat specifically designed for pets.](https://millionrounds.com/company/meatly) Meatly is a London-based biotechnology startup that specializes in cultivated meat specifically designed for pets. *Founded* 2022 London, United Kingdom **$14M** last round May 2026
- 6 [**Untamed** Untamed provides cat foods.](https://millionrounds.com/company/untamed) Untamed provides cat foods. *Founded* 2019 London, United Kingdom **$13M** last round Apr 2025
- 7 [**Creature Comforts** Creature Comforts is an independent, vet-run veterinary services company with twelve clinics in London and one in St Albans, Hertfordshire.](https://millionrounds.com/company/creature-comforts) Creature Comforts is an independent, vet-run veterinary services company with twelve clinics in London and one in St Albans, Hertfordshire. *Founded* 2022 London, United Kingdom **$8.5M** last round Oct 2023
- 8 [**Bower Collective** Bower Collective is a UK-based certified B Corp focused on eliminating single-use plastic waste.](https://millionrounds.com/company/bower-collective) Bower Collective is a UK-based certified B Corp focused on eliminating single-use plastic waste. *Founded* 2019 London, United Kingdom **$5.9M** last round Mar 2025
- 9 [**Mayku** Mayku is a London-based hardware startup founded in 2015, focused on making manufacturing accessible through desktop tools.](https://millionrounds.com/company/mayku) Mayku is a London-based hardware startup founded in 2015, focused on making manufacturing accessible through desktop tools. *Founded* 2015 London, United Kingdom **$5.7M** last round Feb 2025
- 10 [**Astley Clarke** Astley Clarke is a British luxury jewellery brand founded in London in 2006 by Bec Astley Clarke.](https://millionrounds.com/company/astley-clarke) Astley Clarke is a British luxury jewellery brand founded in London in 2006 by Bec Astley Clarke. *Founded* 2006 London, United Kingdom **$5.5M** last round Jun 2008
- 11 [**Fabacus** Fabacus is a London-based technology company founded in 2016, specializing in Data-As-A-Service (DaaS) solutions for the brand licensing, retail, manufacturing,](https://millionrounds.com/company/fabacus) Fabacus is a London-based technology company founded in 2016, specializing in Data-As-A-Service (DaaS) solutions for the brand licensing, retail, manufacturing, *Founded* 2016 London, United Kingdom **$5.4M** last round Feb 2023
- 12 [**Heat** HEAT is a luxury fashion mystery-box retailer operating in the UK and US under the legal entity Box of Heat Limited.](https://millionrounds.com/company/heat) HEAT is a luxury fashion mystery-box retailer operating in the UK and US under the legal entity Box of Heat Limited. *Founded* 2019 London, United Kingdom **$5.0M** last round Jan 2022
- 13 [**Marleybones** Marleybones dog dining makes Pantry Fresh® dog food with real meat, veggies, superfoods and gut-friendly prebiotics.](https://millionrounds.com/company/marleybones) Marleybones dog dining makes Pantry Fresh® dog food with real meat, veggies, superfoods and gut-friendly prebiotics. *Founded* 2020 London, United Kingdom **$4.8M** last round Oct 2025
- 14 [**SunGod** SunGod is a British performance eyewear brand founded in 2013, dedicated to the mission of "See Better." The company, headquartered in Bedford with additional l](https://millionrounds.com/company/sungod) SunGod is a British performance eyewear brand founded in 2013, dedicated to the mission of "See Better." The company, headquartered in Bedford with additional l *Founded* 2013 London, United Kingdom **$4.1M** last round Oct 2024
- 15 [**Here We Flo** Bringing dash of sunshine to life's messiest moments - think periods, pees and pleasure with funny, feminist and fierce energy.](https://millionrounds.com/company/here-we-flo) Bringing dash of sunshine to life's messiest moments - think periods, pees and pleasure with funny, feminist and fierce energy. *Founded* 2017 London, United Kingdom **$4.1M** last round Sept 2025
- 16 [**OnBuy** OnBuy is a UK-based online marketplace founded in 2014 by Cas Paton.](https://millionrounds.com/company/onbuy) OnBuy is a UK-based online marketplace founded in 2014 by Cas Paton. *Founded* 2016 London, United Kingdom **$3.9M** last round Nov 2023
- 17 [**Happity** Happity is the largest digital marketplace in the UK focused on connecting parents with local baby, toddler, and prenatal classes.](https://millionrounds.com/company/happity) Happity is the largest digital marketplace in the UK focused on connecting parents with local baby, toddler, and prenatal classes. *Founded* 2016 London, United Kingdom **$2.7M** last round Sept 2026
- 18 [**Wype** Wype is a London-based wellness brand focused on personal hygiene and "bottom care." Founded in 2019 by Giorgia Granata and Eli Khrapko, Wype addresses the need](https://millionrounds.com/company/wype) Wype is a London-based wellness brand focused on personal hygiene and "bottom care." Founded in 2019 by Giorgia Granata and Eli Khrapko, Wype addresses the need *Founded* 2019 London, United Kingdom **$2.6M** last round Apr 2026
- 19 [**Chic by Choice** Chic by Choice is a fashion rental startup founded in 2014 in Portugal.](https://millionrounds.com/company/chic-by-choice) Chic by Choice is a fashion rental startup founded in 2014 in Portugal. *Founded* 2014 London, United Kingdom **$2.1M** last round Nov 2015
- 20 [**Where the pancakes are** Where The Pancakes Are is a London-based all-day pancake restaurant brand founded in 2015.](https://millionrounds.com/company/where-the-pancakes-are) Where The Pancakes Are is a London-based all-day pancake restaurant brand founded in 2015. *Founded* 2015 London, United Kingdom **$1.9M** last round May 2024
- 21 [**Roomix** Roomix is a one-stop DIY platform, making home projects painless through tailored project kits and content.](https://millionrounds.com/company/roomix) Roomix is a one-stop DIY platform, making home projects painless through tailored project kits and content. *Founded* 2021 London, United Kingdom **$1.9M** last round May 2026
- 22 [**Wholyme** Wholyme is a London-based private wellness company founded in 2018 by Celine Ivari and Quitterie de Rivoyre.](https://millionrounds.com/company/wholyme) Wholyme is a London-based private wellness company founded in 2018 by Celine Ivari and Quitterie de Rivoyre. *Founded* 2018 London, United Kingdom **$1.8M** last round Oct 2024
- 23 [**OceanSaver** OceanSaver is a UK-based eco-friendly cleaning brand founded in 2018 by John Buitekant.](https://millionrounds.com/company/oceansaver) OceanSaver is a UK-based eco-friendly cleaning brand founded in 2018 by John Buitekant. *Founded* 2018 London, United Kingdom **$1.5M** last round Sept 2024
- 24 [**Monica Vinader** Monica Vinader is a British contemporary jewelry brand known for its "demi-fine" or "affordable luxury" pieces.](https://millionrounds.com/company/monica-vinader) Monica Vinader is a British contemporary jewelry brand known for its "demi-fine" or "affordable luxury" pieces. *Founded* 2002 London, United Kingdom **$1.4M** last round Mar 2023
- 25 [**ReBorn Homewares** ReBorn Homewares is a UK-based sustainable manufacturing company founded in June 2022 by Brian Walmsley.](https://millionrounds.com/company/reborn-homewares) ReBorn Homewares is a UK-based sustainable manufacturing company founded in June 2022 by Brian Walmsley. *Founded* 2022 London, United Kingdom **$1.2M** last round Nov 2024
- 26 [**Compare Ethics** The sustainable platform that makes it easy for conscious consumers to find verified sustainable products.](https://millionrounds.com/company/compare-ethics) The sustainable platform that makes it easy for conscious consumers to find verified sustainable products. *Founded* 2018 London, United Kingdom **$1.1M** last round Dec 2024
- 27 [**Pure Earth Collection** Pure Earth Collection is a UK-based, women-owned and mother-led company dedicated to creating natural, non-toxic, and biodegradable products for children and families.](https://millionrounds.com/company/pure-earth-collection) Pure Earth Collection is a UK-based, women-owned and mother-led company dedicated to creating natural, non-toxic, and biodegradable products for children and families. *Founded* 2017 London, United Kingdom **$905K** last round Sept 2025
- 28 [**CARiFiT** Carifit is a London-based company focused on babywearing fitness and wellbeing.](https://millionrounds.com/company/carifit) Carifit is a London-based company focused on babywearing fitness and wellbeing. *Founded* 2016 London, United Kingdom **$616K** last round May 2022
- 29 [**Vulpine** Vulpine is a UK-based company that specializes in stylish, high-performance urban cycling apparel suitable for both on-bike and off-bike use.](https://millionrounds.com/company/vulpine) Vulpine is a UK-based company that specializes in stylish, high-performance urban cycling apparel suitable for both on-bike and off-bike use. *Founded* 2012 London, United Kingdom **$577K** last round Oct 2015
- 30 [**St Giles Fine Fragrance** St Giles is a niche luxury fragrance brand born in the heart of London.](https://millionrounds.com/company/st-giles-fine-fragrance) St Giles is a niche luxury fragrance brand born in the heart of London. *Founded* 2015 London, United Kingdom **$567K** last round Dec 2022
- 31 [**cheesegeek** cheesegeek develops, supplies, and sells cheese products online.](https://millionrounds.com/company/cheesegeek) cheesegeek develops, supplies, and sells cheese products online. *Founded* 2017 London, United Kingdom **$520K** last round Nov 2023
- 32 [**OurPetsLife** OurPetsLife is a Manchester-based pet care company founded in 2018, specializing in innovative and health-oriented products for dogs and cats.](https://millionrounds.com/company/ourpetslife) OurPetsLife is a Manchester-based pet care company founded in 2018, specializing in innovative and health-oriented products for dogs and cats. *Founded* 2018 London, United Kingdom **$388K** last round Mar 2025
- 33 [**Salesbeat** salesBeat is an AI-driven sales intelligence platform founded in 2019, specializing in predicting consumer buying behavior within the Fast-Moving Consumer Goods](https://millionrounds.com/company/salesbeat) salesBeat is an AI-driven sales intelligence platform founded in 2019, specializing in predicting consumer buying behavior within the Fast-Moving Consumer Goods *Founded* 2019 London, United Kingdom **$317K** last round Nov 2020
- 34 [**MAAREE** MAAREE is a UK-based women's sportswear brand that specializes in high-performance sports bras and related apparel.](https://millionrounds.com/company/maaree) MAAREE is a UK-based women's sportswear brand that specializes in high-performance sports bras and related apparel. *Founded* 2016 London, United Kingdom **$306K** last round Jan 2025
- 35 [**Cozmo** Cozmo is a modular furniture brand that focuses on customizable sofas, armchairs, beds, and accessories tailored for adaptable living spaces.](https://millionrounds.com/company/cozmo) Cozmo is a modular furniture brand that focuses on customizable sofas, armchairs, beds, and accessories tailored for adaptable living spaces. *Founded* 2021 London, United Kingdom **$298K** last round Mar 2025
- 36 [**Tidy Books** Tidy Books designs award-winning storage products for kids.](https://millionrounds.com/company/tidy-books) Tidy Books designs award-winning storage products for kids. *Founded* 2004 London, United Kingdom **$160K** last round Feb 2014
- 37 [**Callaly** Callaly is a London-based feminine care company founded in 2014 by gynaecologist Alex Hooi and fashion industry veteran Ewa Radziwon.](https://millionrounds.com/company/callaly) Callaly is a London-based feminine care company founded in 2014 by gynaecologist Alex Hooi and fashion industry veteran Ewa Radziwon. *Founded* 2014 London, United Kingdom **$84K** last round Nov 2021
- 38 [**Good Club** Good Club is a Zero Waste supermarket that offers different brands and sells groceries in reusable packaging.](https://millionrounds.com/company/good-club) Good Club is a Zero Waste supermarket that offers different brands and sells groceries in reusable packaging. *Founded* 2017 London, United Kingdom **$59K** last round Jul 2023

**Total funding** how the list is ranked

**15 November 2026** updated nightly

**Rounds we track** source: Millionrounds

Companies whose funding rounds we classed in this sector, ranked by the total they have raised in rounds we hold. Nobody pays to be on a list.

## Who backed them?

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## More consumer goods lists

[See all](https://millionrounds.com/top-lists?t=Consumer%20Goods)

[*S* *H* *D* **Consumer Goods startups in the United States** 352 companies · $5.8B](https://millionrounds.com/top-lists/cpg-startups-united-states)[*F* *V* *MM* **Consumer Goods startups in the United Kingdom** 85 companies · $1.2B](https://millionrounds.com/top-lists/cpg-startups-united-kingdom)[*GE* *F* *D* **Consumer Goods startups that raised in 2026** 66 companies · $2.8B in 2026](https://millionrounds.com/top-lists/cpg-startups-raised-2026)[*TC* *E* *TS* **Consumer Goods startups founded in 2019** 64 companies · $916M](https://millionrounds.com/top-lists/cpg-startups-founded-2019)[*M* *Y* *V* **Consumer Goods startups founded in 2020** 54 companies · $712M](https://millionrounds.com/top-lists/cpg-startups-founded-2020)[*U* *MM* *HB* **Consumer Goods startups founded in 2018** 51 companies · $672M](https://millionrounds.com/top-lists/cpg-startups-founded-2018)[*H* *D* *BG* **Consumer Goods startups in New York** 49 companies · $1.8B](https://millionrounds.com/top-lists/cpg-startups-new-york)[*FB* *V* *S* **Consumer Goods startups founded in 2021** 38 companies · $479M](https://millionrounds.com/top-lists/cpg-startups-founded-2021)

## More lists for London

[See all](https://millionrounds.com/top-lists?r=London)

[*F* *IL* *PD* **Startups in London** 3,521 companies · $51B](https://millionrounds.com/top-lists/startups-london)[*IL* *W* *U* **AI startups in London** 479 companies · $18B](https://millionrounds.com/top-lists/ai-startups-london)[*K* *F* *F* **IT Services startups in London** 400 companies · $3.0B](https://millionrounds.com/top-lists/it-services-startups-london)[*IL* *VB* *S* **Health startups in London** 300 companies · $9.9B](https://millionrounds.com/top-lists/health-startups-london)[*F* *FC* *R* **Financial Services startups in London** 282 companies · $22B](https://millionrounds.com/top-lists/financial-services-startups-london)[*IL* *OT* *M* **Healthcare startups in London** 191 companies · $6.9B](https://millionrounds.com/top-lists/healthcare-startups-london)[*FC* *R* *C* **Fintech startups in London** 166 companies · $15B](https://millionrounds.com/top-lists/fintech-startups-london)[*Q* *BS* *E* **Big Data & Analytics startups in London** 164 companies · $3.3B](https://millionrounds.com/top-lists/big-data-startups-london)