# Top 38 Consumer Goods Startups Founded in 2021 by Funding (2026)

> The 38 best-funded consumer Goods startups founded in 2021, ranked by total funding raised: $479M combined.

Source: https://millionrounds.com/top-lists/cpg-startups-founded-2021 (Millionrounds; every figure on the page links to its filing or article)

- 1 [**Foundry Brands** Foundry Brands is a platform that supports and acquires online brands.](https://millionrounds.com/company/foundry-brands) Foundry Brands is a platform that supports and acquires online brands. *Founded* 2021 Dallas, United States **$100M** last round Jul 2021
- 2 [**Vermillion** Vermillion sells cosmetics, jewelry, gifts, and home decor items and specializes in installing furniture.](https://millionrounds.com/company/vermillion) Vermillion sells cosmetics, jewelry, gifts, and home decor items and specializes in installing furniture. *Founded* 2021 United States **$84M** last round Dec 2014
- 3 [**Supertails** Supertails is a comprehensive pet care platform based in Bengaluru, India, founded in June 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna.](https://millionrounds.com/company/supertails) Supertails is a comprehensive pet care platform based in Bengaluru, India, founded in June 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna. *Founded* 2021 Bengaluru, India **$60M** last round Jun 2026
- 4 [**Gravitiq** Gravitiq is a healthcare brand aggregator that focuses on acquiring, building, and scaling health, wellness, and beauty e-commerce brands.](https://millionrounds.com/company/gravitiq) Gravitiq is a healthcare brand aggregator that focuses on acquiring, building, and scaling health, wellness, and beauty e-commerce brands. *Founded* 2021 New York, United Kingdom **$55M** last round Aug 2022
- 5 [**Opply** Opply is an AI-powered supply chain and procurement platform based in London, United Kingdom.](https://millionrounds.com/company/opply) Opply is an AI-powered supply chain and procurement platform based in London, United Kingdom. *Founded* 2021 London, United Kingdom **$23M** last round Oct 2026
- 6 [**Canal** Canal is a distributed commerce platform that facilitates the retail or purchase of any product online.](https://millionrounds.com/company/canal) Canal is a distributed commerce platform that facilitates the retail or purchase of any product online. *Founded* 2021 San Francisco, United States **$23M** last round Mar 2022
- 7 [**Dalma** Dalma is a digital pet insurance provider based in France, now serving the German market since October 2023.](https://millionrounds.com/company/dalma) Dalma is a digital pet insurance provider based in France, now serving the German market since October 2023. *Founded* 2021 Paris, France **$22M** last round Mar 2025
- 8 [**Koala Health** Koala Health is a digital pet health company based in Boston, Massachusetts, founded in 2021.](https://millionrounds.com/company/koala-health) Koala Health is a digital pet health company based in Boston, Massachusetts, founded in 2021. *Founded* 2021 Boston, United States **$20M** last round May 2025
- 9 [**EcoSoul Home** EcoSoul is a company that creates bio-based and organic home items.](https://millionrounds.com/company/ecosoul-home) EcoSoul is a company that creates bio-based and organic home items. *Founded* 2021 Bellevue, United States **$17M** last round Sept 2025
- 10 [**Maude** Maude is a marketing firm that offers storytelling and digital strategy services.](https://millionrounds.com/company/maude) Maude is a marketing firm that offers storytelling and digital strategy services. *Founded* 2021 United States **$17M** last round Nov 2024
- 11 [**WEE marketplace** WEE is a UAE-based online marketplace offering a wide selection of goods with fast delivery and a 14-day free return policy.](https://millionrounds.com/company/wee-marketplace) WEE is a UAE-based online marketplace offering a wide selection of goods with fast delivery and a 14-day free return policy. *Founded* 2021 Dubai, United Arab Emirates **$12M** last round Apr 2024
- 12 [**Vacation** Vacation manufactures sunscreen products that are intended to protect the skin.](https://millionrounds.com/company/vacation) Vacation manufactures sunscreen products that are intended to protect the skin. *Founded* 2021 United States **$6.0M** last round Mar 2026
- 13 [**Ostrea** Ostrea is a French climate-tech startup founded in 2020, specializing in the production of a high-performance, low-carbon material made from upcycled seashells,](https://millionrounds.com/company/ostrea) Ostrea is a French climate-tech startup founded in 2020, specializing in the production of a high-performance, low-carbon material made from upcycled seashells, *Founded* 2021 Thorigne-Fouillard, France **$5.4M** last round Mar 2025
- 14 [**Equip Sport** Equip Sport offers self-service lockers for premium sports rental.](https://millionrounds.com/company/equip-sport) Equip Sport offers self-service lockers for premium sports rental. *Founded* 2021 Rolle, Switzerland **$5.2M** last round Sept 2022
- 15 [**Vestalis** Vestalis is a French company that specializes in personalized interior furnishing and rental services for property owners.](https://millionrounds.com/company/vestalis) Vestalis is a French company that specializes in personalized interior furnishing and rental services for property owners. *Founded* 2021 Paris, France **$3.8M** last round Jun 2023
- 16 [**Starcart** Starcart is a Finnish e-commerce technology company founded in 2021 and based in Helsinki.](https://millionrounds.com/company/starcart) Starcart is a Finnish e-commerce technology company founded in 2021 and based in Helsinki. *Founded* 2021 Helsinki, Finland **$3.4M** last round Aug 2023
- 17 [**Voyage Foods** Voyage Foods is a food technology company making delicious, sustainable and accessible foods that are better for people and the planet.](https://millionrounds.com/company/voyage-foods) Voyage Foods is a food technology company making delicious, sustainable and accessible foods that are better for people and the planet. *Founded* 2021 Oakland, United States **$3.3M** last round Dec 2025
- 18 [**Interior Teacher** 완벽한 선택을 위해, 내 집에 어울리는 가구와 공간을 3D로 먼저 경험하세요.](https://millionrounds.com/company/interior-teacher) 완벽한 선택을 위해, 내 집에 어울리는 가구와 공간을 3D로 먼저 경험하세요. *Founded* 2021 South Korea **$2.8M** last round Jan 2023
- 19 [**Roomix** Roomix is a one-stop DIY platform, making home projects painless through tailored project kits and content.](https://millionrounds.com/company/roomix) Roomix is a one-stop DIY platform, making home projects painless through tailored project kits and content. *Founded* 2021 London, United Kingdom **$1.9M** last round May 2026
- 20 [**Sunday Design** Sunday Design is a global furniture and home decor brand based in New Delhi, India, founded in 2021.](https://millionrounds.com/company/sunday-design) Sunday Design is a global furniture and home decor brand based in New Delhi, India, founded in 2021. *Founded* 2021 New Delhi, India **$1.6M** last round Aug 2022
- 21 [**Food for Joe** Food for Joe is a Barcelona-based pet wellness foodtech startup founded in 2021.](https://millionrounds.com/company/food-for-joe) Food for Joe is a Barcelona-based pet wellness foodtech startup founded in 2021. *Founded* 2021 Barcelona, Spain **$1.5M** last round Aug 2022
- 22 [**Character** We match you with people that you click with based on a whole range of questions.](https://millionrounds.com/company/character) We match you with people that you click with based on a whole range of questions. *Founded* 2021 Berlin, United States **$1.5M** last round May 2023
- 23 [**Villie** Villie is a technology startup based in Atlanta, Georgia, founded in 2021.](https://millionrounds.com/company/villie) Villie is a technology startup based in Atlanta, Georgia, founded in 2021. *Founded* 2021 Atlanta, United States **$1.4M** last round Mar 2024
- 24 [**123 Baby Box** 123 Baby Box is a direct-to-consumer subscription service that delivers curated monthly packages of baby products tailored to children from birth to age three.](https://millionrounds.com/company/123-baby-box) 123 Baby Box is a direct-to-consumer subscription service that delivers curated monthly packages of baby products tailored to children from birth to age three. *Founded* 2021 Irvine, United States **$1.2M** last round Mar 2023
- 25 [**ENNAIA** Luxury Home Decor & Design, with a strong emphasis on innovative materials and technology.](https://millionrounds.com/company/ennaia) Luxury Home Decor & Design, with a strong emphasis on innovative materials and technology. *Founded* 2021 Delaware, United States **$1.2M** last round Jun 2023
- 26 [**Limpid** LIMPID is an internet company with a small team, offering services that are not explicitly stated.](https://millionrounds.com/company/limpid) LIMPID is an internet company with a small team, offering services that are not explicitly stated. *Founded* 2021 Ukraine **$1.1M** last round Jun 2025
- 27 [**Biom** biom is a consumer cleaning brand dedicated to making cleaning easy and enjoyable.](https://millionrounds.com/company/biom) biom is a consumer cleaning brand dedicated to making cleaning easy and enjoyable. *Founded* 2021 Charleston, United States **$1.0M** last round Jan 2022
- 28 [**Fete** Faith-inspired Home Décor and Accessories Brand](https://millionrounds.com/company/fete) Faith-inspired Home Décor and Accessories Brand *Founded* 2021 Sheung Wan, Hong Kong SAR China **$1.0M** last round Mar 2022
- 29 [**RomanSive** Visit https://www.romansive.com/en to learn more.](https://millionrounds.com/company/romansive) Visit https://www.romansive.com/en to learn more. *Founded* 2021 Seoul, South Korea **$577K** last round Jun 2024
- 30 [**Baby Boo** Baby Boo is a natural and organic cosmetics brand dedicated to providing care products for babies, children, and families.](https://millionrounds.com/company/baby-boo) Baby Boo is a natural and organic cosmetics brand dedicated to providing care products for babies, children, and families. *Founded* 2021 Belgrade, Serbia **$533K** last round Nov 2024
- 31 [**Taste It** We partner with local farmers to offer ultra-fresh produce at affordable prices.](https://millionrounds.com/company/taste-it) We partner with local farmers to offer ultra-fresh produce at affordable prices. *Founded* 2021 Madrid, Spain **$308K** last round Aug 2021
- 32 [**Cozmo** Cozmo is a modular furniture brand that focuses on customizable sofas, armchairs, beds, and accessories tailored for adaptable living spaces.](https://millionrounds.com/company/cozmo) Cozmo is a modular furniture brand that focuses on customizable sofas, armchairs, beds, and accessories tailored for adaptable living spaces. *Founded* 2021 London, United Kingdom **$298K** last round Mar 2025
- 33 [**Kinmetrix** Kinmetrix Arc is revolutionizing athletic performance with cutting-edge technology designed to enhance training and recovery.](https://millionrounds.com/company/kinmetrix) Kinmetrix Arc is revolutionizing athletic performance with cutting-edge technology designed to enhance training and recovery. *Founded* 2021 Sudbury, Canada **$250K** last round May 2024
- 34 [**PACT Outdoors** PACT Outdoors is an outdoor products company located in Crested Butte, Colorado.](https://millionrounds.com/company/pact-outdoors) PACT Outdoors is an outdoor products company located in Crested Butte, Colorado. *Founded* 2021 Crested Butte, United States **$250K** last round May 2023
- 35 [**Plufl** Plufl operates as a company that sells dog beds for humans.](https://millionrounds.com/company/plufl) Plufl operates as a company that sells dog beds for humans. *Founded* 2021 Seattle, United States **$200K** last round Oct 2022
- 36 [**Fluttr** e-commerce, direct to consumer](https://millionrounds.com/company/fluttr) e-commerce, direct to consumer *Founded* 2021 United Kingdom **$170K** last round Aug 2014
- 37 [**Joylet** JoyLet was a Washington, D.C.-based startup founded by Natalie Poston and Alli, focusing on a marketplace for premium baby gear and toddler toy rental subscriptions.](https://millionrounds.com/company/joylet) JoyLet was a Washington, D.C.-based startup founded by Natalie Poston and Alli, focusing on a marketplace for premium baby gear and toddler toy rental subscriptions. *Founded* 2021 Washington, United States **$20K** last round Nov 2023
- 38 [**Bundle x Joy** Bundle x Joy is a consumer goods company on a mission to deliver convenience, curation, and community to every pet person.](https://millionrounds.com/company/bundle-x-joy) Bundle x Joy is a consumer goods company on a mission to deliver convenience, curation, and community to every pet person. *Founded* 2021 Glendale, United States **$20K** last round May 2024

**Total funding** how the list is ranked

**15 November 2026** updated nightly

**Rounds we track** source: Millionrounds

Companies founded in 2021 whose funding rounds we classed in this sector, ranked by the total they have raised in rounds we hold. Nobody pays to be on a list.

## Who backed them?

Open any company for its rounds and investors, or search the investors who back consumer Goods startups founded in 2021 in the app, with filters, lists and exports.

[Find their investors](https://millionrounds.com/login?join=1&next=/app/investors)[All top lists](https://millionrounds.com/top-lists)

## More consumer goods lists

[See all](https://millionrounds.com/top-lists?t=Consumer%20Goods)

[*S* *H* *D* **Consumer Goods startups in the United States** 352 companies · $5.8B](https://millionrounds.com/top-lists/cpg-startups-united-states)[*F* *V* *MM* **Consumer Goods startups in the United Kingdom** 85 companies · $1.2B](https://millionrounds.com/top-lists/cpg-startups-united-kingdom)[*GE* *F* *D* **Consumer Goods startups that raised in 2026** 66 companies · $2.8B in 2026](https://millionrounds.com/top-lists/cpg-startups-raised-2026)[*TC* *E* *TS* **Consumer Goods startups founded in 2019** 64 companies · $916M](https://millionrounds.com/top-lists/cpg-startups-founded-2019)[*M* *Y* *V* **Consumer Goods startups founded in 2020** 54 companies · $712M](https://millionrounds.com/top-lists/cpg-startups-founded-2020)[*U* *MM* *HB* **Consumer Goods startups founded in 2018** 51 companies · $672M](https://millionrounds.com/top-lists/cpg-startups-founded-2018)[*H* *D* *BG* **Consumer Goods startups in New York** 49 companies · $1.8B](https://millionrounds.com/top-lists/cpg-startups-new-york)[*K* *S* *O* **Consumer Goods startups in London** 38 companies · $230M](https://millionrounds.com/top-lists/cpg-startups-london)

## More lists worldwide

[See all](https://millionrounds.com/top-lists?r=Global)

[*GV* *V* *RP* **Health startups worldwide** 12,811 companies · $81B](https://millionrounds.com/top-lists/health-startups)[*O* *A* *X* **AI startups worldwide** 10,238 companies · $830B](https://millionrounds.com/top-lists/ai-startups)[*GV* *V* *RP* **Biotech startups worldwide** 7,127 companies · $70B](https://millionrounds.com/top-lists/biotech-startups)[*D* *B* *FT* **Big data startups worldwide** 3,812 companies · $220B](https://millionrounds.com/top-lists/big-data-startups)[*AF* *R* *S* **Fintech startups worldwide** 3,200 companies · $94B](https://millionrounds.com/top-lists/fintech-startups)[*O* *A* *B* **AI startups that raised in 2026** 2,922 companies · $540B in 2026](https://millionrounds.com/top-lists/ai-startups-raised-2026)[*FT* *CE* *P* **Energy providers startups worldwide** 2,808 companies · $152B](https://millionrounds.com/top-lists/energy-providers-startups)[*A* *P* *O* **Marketing tech startups worldwide** 2,728 companies · $28B](https://millionrounds.com/top-lists/marketing-tech-startups)