# Top 50 Consumer Goods Startups Founded in 2018 by Funding (2026)

> The 50 best-funded consumer Goods startups founded in 2018, ranked by total funding raised: $672M combined.

Source: https://millionrounds.com/top-lists/cpg-startups-founded-2018 (Millionrounds; every figure on the page links to its filing or article)

- 1 [**Upexi** Upexi is a multi-faceted brand owner that focuses on direct-to-consumer and Amazon brands.](https://millionrounds.com/company/upexi) Upexi is a multi-faceted brand owner that focuses on direct-to-consumer and Amazon brands. *Founded* 2018 Tampa, United States **$173M** last round Jun 2026
- 2 [**Modern Milkman** Modern Milkman is a UK-based grocery delivery company that started from a small milk round in Lancashire and has grown into a nationwide service.](https://millionrounds.com/company/modern-milkman) Modern Milkman is a UK-based grocery delivery company that started from a small milk round in Lancashire and has grown into a nationwide service. *Founded* 2018 Colne, United Kingdom **$71M** last round Jan 2026
- 3 [**Hello Bello** Hello Bello is an online store that offers goods for children.](https://millionrounds.com/company/hello-bello) Hello Bello is an online store that offers goods for children. *Founded* 2018 Pacific Palisades, United States **$65M** last round Apr 2022
- 4 [**Drink LMNT** Drink LMNT is a company focused on health through hydration, offering a zero-sugar electrolyte drink mix designed to meet various electrolyte needs.](https://millionrounds.com/company/drink-lmnt) Drink LMNT is a company focused on health through hydration, offering a zero-sugar electrolyte drink mix designed to meet various electrolyte needs. *Founded* 2018 Bozeman, United States **$52M** last round Mar 2024
- 5 [**Verishop** Verishop is a premium lifestyle company that offers everyday luxury in fashion, beauty, home, and more.](https://millionrounds.com/company/verishop) Verishop is a premium lifestyle company that offers everyday luxury in fashion, beauty, home, and more. *Founded* 2018 Santa Monica, United States **$40M** last round Jul 2022
- 6 [**Smol** Smol is a homecare startup that delivers eco-friendly laundry capsules and dishwasher tablets to people's homes.](https://millionrounds.com/company/smol) Smol is a homecare startup that delivers eco-friendly laundry capsules and dishwasher tablets to people's homes. *Founded* 2018 - **$34M** last round May 2021
- 7 [**Slate Milk** Slate is a brand of lactose-free, all-natural, chocolate milks and lattes with decreased sugar and protein content.](https://millionrounds.com/company/slate-milk) Slate is a brand of lactose-free, all-natural, chocolate milks and lattes with decreased sugar and protein content. *Founded* 2018 Boston, United States **$23M** last round Aug 2026
- 8 [**Kinderfarms** Kinderfarms is a producer of natural wellness products.](https://millionrounds.com/company/kinderfarms) Kinderfarms is a producer of natural wellness products. *Founded* 2018 Redondo Beach, United States **$20M** last round Sept 2023
- 9 [**Thrasio** Thrasio is a prominent American multinational consumer products and e-commerce company, recognized as the largest aggregator of Amazon third-party private-label](https://millionrounds.com/company/thrasio) Thrasio is a prominent American multinational consumer products and e-commerce company, recognized as the largest aggregator of Amazon third-party private-label *Founded* 2018 Boston, United States **$20M** last round Dec 2022
- 10 [**Cabinet Health** Cabinet Health is a sustainable medicine company dedicated to eliminating single-use plastic from over-the-counter medications.](https://millionrounds.com/company/cabinet-health) Cabinet Health is a sustainable medicine company dedicated to eliminating single-use plastic from over-the-counter medications. *Founded* 2018 New York, United States **$17M** last round Dec 2022
- 11 [**Bravo Sierra** BRAVO SIERRA is a personal care company based in New York City, founded in 2019.](https://millionrounds.com/company/bravo-sierra) BRAVO SIERRA is a personal care company based in New York City, founded in 2019. *Founded* 2018 New York, United States **$17M** last round Aug 2022
- 12 [**Bebebus Technology** Bebebus Technology is a technology and innovation-driven brand company that offers mother and baby trendy products.](https://millionrounds.com/company/bebebus-technology) Bebebus Technology is a technology and innovation-driven brand company that offers mother and baby trendy products. *Founded* 2018 China **$15M** last round Oct 2020
- 13 [**South 40 Snacks** South 40 Snacks is a producer and marketer of giant-sized sunflower seeds.](https://millionrounds.com/company/south-40-snacks) South 40 Snacks is a producer and marketer of giant-sized sunflower seeds. *Founded* 2018 Seattle, United States **$11M** last round Sept 2026
- 14 [**HeyBro** HeyBro offer and provides effective health products for men.](https://millionrounds.com/company/heybro) HeyBro offer and provides effective health products for men. *Founded* 2018 Beijing **$10M** last round Oct 2021
- 15 [**Beco** Beco support and drive a positive change in the world with sustainable & eco-friendly alternatives to single-use plastics and packaging.](https://millionrounds.com/company/beco) Beco support and drive a positive change in the world with sustainable & eco-friendly alternatives to single-use plastics and packaging. *Founded* 2018 - **$9.9M** last round Aug 2024
- 16 [**Willow** Willow is stylish, affordable incontinence underwear that offers comfort, confidence, and leak-free protection, delivered discreetly to your door at a fraction](https://millionrounds.com/company/willow) Willow is stylish, affordable incontinence underwear that offers comfort, confidence, and leak-free protection, delivered discreetly to your door at a fraction *Founded* 2018 Redwood City, United States **$8.2M** last round Jun 2026
- 17 [**Clare** Clare is a modern, direct-to-consumer paint company that specializes in designer-curated, zero-VOC interior paint and supplies.](https://millionrounds.com/company/clare) Clare is a modern, direct-to-consumer paint company that specializes in designer-curated, zero-VOC interior paint and supplies. *Founded* 2018 New York, United States **$8.0M** last round Feb 2022
- 18 [**Denzel's** Denzel's is the healthy dog snack start-up brand.](https://millionrounds.com/company/denzel-s) Denzel's is the healthy dog snack start-up brand. *Founded* 2018 United Kingdom **$7.1M** last round Jun 2026
- 19 [**Awe Inspired** Awe Inspired is a fine jewelry brand that emphasizes storytelling and female empowerment.](https://millionrounds.com/company/awe-inspired) Awe Inspired is a fine jewelry brand that emphasizes storytelling and female empowerment. *Founded* 2018 Los Angeles, United States **$6.0M** last round Aug 2022
- 20 [**Harmony Baby Nutrition** Harmony Baby Nutrition is a biotech and food science company founded in 2018 and based in Massachusetts.](https://millionrounds.com/company/harmony-baby-nutrition) Harmony Baby Nutrition is a biotech and food science company founded in 2018 and based in Massachusetts. *Founded* 2018 Boston, United States **$5.8M** last round Dec 2025
- 21 [**PetFriendly** PetFriendly is a pet wellness company based in Omaha, Nebraska, founded in 2018.](https://millionrounds.com/company/petfriendly) PetFriendly is a pet wellness company based in Omaha, Nebraska, founded in 2018. *Founded* 2018 Omaha, United States **$5.5M** last round Apr 2023
- 22 [**Geologie** Geologie is a consumer goods company that specializes in providing customized skincare for men.](https://millionrounds.com/company/geologie) Geologie is a consumer goods company that specializes in providing customized skincare for men. *Founded* 2018 New York, United States **$5.0M** last round Feb 2022
- 23 [**HeroWear** HeroWear is a workforce wearable company that is developing a suite of assistive clothing solutions that reduce fatigue and physical strain.](https://millionrounds.com/company/herowear) HeroWear is a workforce wearable company that is developing a suite of assistive clothing solutions that reduce fatigue and physical strain. *Founded* 2018 Nashville, United States **$5.0M** last round Apr 2025
- 24 [**High Beauty** High Beauty is a skincare brand that offers clean beauty skincare products made from hemp seed oil.](https://millionrounds.com/company/high-beauty) High Beauty is a skincare brand that offers clean beauty skincare products made from hemp seed oil. *Founded* 2018 Santa Rosa, United States **$4.2M** last round Aug 2021
- 25 [**By Humankind** by Humankind is a personal care brand based in New York, founded in 2017 by Brian Bushell and Joshua Goodman.](https://millionrounds.com/company/by-humankind) by Humankind is a personal care brand based in New York, founded in 2017 by Brian Bushell and Joshua Goodman. *Founded* 2018 New York, United States **$4.0M** last round Dec 2018
- 26 [**Norton Hurley** Don't let incontinence hold you back from the activities you love.](https://millionrounds.com/company/norton-hurley) Don't let incontinence hold you back from the activities you love. *Founded* 2018 Johnson City, United States **$3.4M** last round Jul 2021
- 27 [**AmorSui** AmorSui is a personal protective equipment (PPE) brand founded in 2018, dedicated to creating sustainable and inclusive protective apparel.](https://millionrounds.com/company/amorsui) AmorSui is a personal protective equipment (PPE) brand founded in 2018, dedicated to creating sustainable and inclusive protective apparel. *Founded* 2018 Philadelphia, United States **$2.8M** last round Sept 2026
- 28 [**Hest** HEST Outdoors, based in Seattle, is an outdoor sleeping gear company founded in 2019 by Aaron Ambuske.](https://millionrounds.com/company/hest) HEST Outdoors, based in Seattle, is an outdoor sleeping gear company founded in 2019 by Aaron Ambuske. *Founded* 2018 Seattle, United States **$2.8M** last round Oct 2025
- 29 [**Coterie** Coterie is a New York-based brand specializing in party goods that simplify the hosting experience.](https://millionrounds.com/company/coterie) Coterie is a New York-based brand specializing in party goods that simplify the hosting experience. *Founded* 2018 New York, United States **$2.8M** last round Mar 2023
- 30 [**Elgan Pharma Ltd.** Elgan Pharma is a neonatology-focused company that develops a technology targeted at prevention of visual impairment in preterm infants.](https://millionrounds.com/company/elgan-pharma-ltd) Elgan Pharma is a neonatology-focused company that develops a technology targeted at prevention of visual impairment in preterm infants. *Founded* 2018 Nazareth **$2.5M** last round Jul 2023
- 31 [**Our Place** Our Place is a Direct-to-consumer kitchenware company.](https://millionrounds.com/company/our-place) Our Place is a Direct-to-consumer kitchenware company. *Founded* 2018 Los Angeles, United States **$2.4M** last round Jun 2022
- 32 [**Bloomi** Bloomi is a wellness brand focused on intimacy essentials, led by Rebecca Alvarez Story, a respected Latina sexologist.](https://millionrounds.com/company/bloomi) Bloomi is a wellness brand focused on intimacy essentials, led by Rebecca Alvarez Story, a respected Latina sexologist. *Founded* 2018 Livermore, United States **$2.0M** last round Mar 2022
- 33 [**Wholyme** Wholyme is a London-based private wellness company founded in 2018 by Celine Ivari and Quitterie de Rivoyre.](https://millionrounds.com/company/wholyme) Wholyme is a London-based private wellness company founded in 2018 by Celine Ivari and Quitterie de Rivoyre. *Founded* 2018 London, United Kingdom **$1.8M** last round Oct 2024
- 34 [**PRoduce** PRoduce is a digital platform and delivery service based in Puerto Rico that connects local farmers, producers, and consumers.](https://millionrounds.com/company/produce) PRoduce is a digital platform and delivery service based in Puerto Rico that connects local farmers, producers, and consumers. *Founded* 2018 San Juan, Puerto Rico **$1.8M** last round Aug 2021
- 35 [**Square Baby** Square Baby is a baby food brand that offers daily nutrition meal plans customized for kid's specific dietary needs.](https://millionrounds.com/company/square-baby) Square Baby is a baby food brand that offers daily nutrition meal plans customized for kid's specific dietary needs. *Founded* 2018 Orinda, United States **$1.8M** last round Aug 2022
- 36 [**OceanSaver** OceanSaver is a UK-based eco-friendly cleaning brand founded in 2018 by John Buitekant.](https://millionrounds.com/company/oceansaver) OceanSaver is a UK-based eco-friendly cleaning brand founded in 2018 by John Buitekant. *Founded* 2018 London, United Kingdom **$1.5M** last round Sept 2024
- 37 [**AirRobe** AirRobe is an innovative Australian technology startup focused on reshaping the fashion industry through a circular economy model.](https://millionrounds.com/company/airrobe) AirRobe is an innovative Australian technology startup focused on reshaping the fashion industry through a circular economy model. *Founded* 2018 San Francisco, Australia **$1.3M** last round Jan 2024
- 38 [**Living Food** Living Food develops packaged food and beverage brands with the goal of providing fresh, clean, and credible food.](https://millionrounds.com/company/living-food) Living Food develops packaged food and beverage brands with the goal of providing fresh, clean, and credible food. *Founded* 2018 Bangalore **$1.3M** last round May 2023
- 39 [**Compare Ethics** The sustainable platform that makes it easy for conscious consumers to find verified sustainable products.](https://millionrounds.com/company/compare-ethics) The sustainable platform that makes it easy for conscious consumers to find verified sustainable products. *Founded* 2018 London, United Kingdom **$1.1M** last round Dec 2024
- 40 [**RiKarbon** RiKarbon is a green-tech company that develops renewable products using captured carbon emissions by minimizing waste through innovation.](https://millionrounds.com/company/rikarbon) RiKarbon is a green-tech company that develops renewable products using captured carbon emissions by minimizing waste through innovation. *Founded* 2018 Newark, United States **$1.1M** last round Aug 2024
- 41 [**Illuminate Labs** Illuminate Labs publishes third-party test results of every batch of product on product pages proving the label accuracy, potency and purity of our supplements.](https://millionrounds.com/company/illuminate-labs) Illuminate Labs publishes third-party test results of every batch of product on product pages proving the label accuracy, potency and purity of our supplements. *Founded* 2018 Northampton, Sweden **$1.1M** last round Apr 2005
- 42 [**GrowinCo.** Most CPG companies pay ~20% more than they should on contract manufacturing.](https://millionrounds.com/company/growinco) Most CPG companies pay ~20% more than they should on contract manufacturing. *Founded* 2018 Chicago, Brazil **$1.0M** last round Nov 2023
- 43 [**Elaly** Elaly is the operator of airRoom, a subscription-based furniture sharing platform.](https://millionrounds.com/company/elaly) Elaly is the operator of airRoom, a subscription-based furniture sharing platform. *Founded* 2018 Japan **$924K** last round Jul 2019
- 44 [**Halo Appliances** Halo Appliances pinpoints the problems that customers have with current home appliances and develops fresh, secure alternatives.](https://millionrounds.com/company/halo-appliances) Halo Appliances pinpoints the problems that customers have with current home appliances and develops fresh, secure alternatives. *Founded* 2018 Royal Leamington Spa, United Kingdom **$642K** last round Jan 2023
- 45 [**GroGro** GroGro offers fresh, delicious and nutritious food for kids](https://millionrounds.com/company/grogro) GroGro offers fresh, delicious and nutritious food for kids *Founded* 2018 Oslo, Norway **$540K** last round Oct 2021
- 46 [**BitStash** BitStash is a Peer to Peer Marketplace that will enable individuals worldwide the opportunity to purchase daily products, electronics, household goods, furnitur](https://millionrounds.com/company/bitstash) BitStash is a Peer to Peer Marketplace that will enable individuals worldwide the opportunity to purchase daily products, electronics, household goods, furnitur *Founded* 2018 Provins, United States **$500K** last round Jun 2014
- 47 [**OurPetsLife** OurPetsLife is a Manchester-based pet care company founded in 2018, specializing in innovative and health-oriented products for dogs and cats.](https://millionrounds.com/company/ourpetslife) OurPetsLife is a Manchester-based pet care company founded in 2018, specializing in innovative and health-oriented products for dogs and cats. *Founded* 2018 London, United Kingdom **$388K** last round Mar 2025
- 48 [**The Natural Nipple** The Natural Nipple®, Corp.](https://millionrounds.com/company/the-natural-nipple) The Natural Nipple®, Corp. *Founded* 2018 Tampa, United States **$256K** last round May 2021
- 49 [**Chasin’ Dreams Farm** Chasin' Dreams Farm is a snack company that specializes in producing crunchy ancient grain puffs.](https://millionrounds.com/company/chasin-dreams-farm) Chasin' Dreams Farm is a snack company that specializes in producing crunchy ancient grain puffs. *Founded* 2018 San Diego, United States **$250K** last round Sept 2023
- 50 [**Altered** Altered is a disruptive, well-funded startup that uses artificial intelligence to democratize digital audio.](https://millionrounds.com/company/altered) Altered is a disruptive, well-funded startup that uses artificial intelligence to democratize digital audio. *Founded* 2018 Stockholm **$82K** last round Jan 2019

**Total funding** how the list is ranked

**15 November 2026** updated nightly

**Rounds we track** source: Millionrounds

Companies founded in 2018 whose funding rounds we classed in this sector, ranked by the total they have raised in rounds we hold. Nobody pays to be on a list.

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