# Top 50 B2C Startups in the United States by Funding (2026)

> The 50 best-funded B2C startups in the United States, ranked by total funding raised: $19B combined. With founding year, headquarters and each company's rounds.

Source: https://millionrounds.com/top-lists/b2c-startups-united-states (Millionrounds; every figure on the page links to its filing or article)

- 1 [**Instacart** Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers.](https://millionrounds.com/company/instacart) Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers. *Founded* 2012 San Francisco, United States **$2.1B** last round Nov 2021
- 2 [**Avant** Avant Meats Company Limited is a pioneering cultivated meat company based in Hong Kong, recognized as the first of its kind in China and the first cultivated fi](https://millionrounds.com/company/avant) Avant Meats Company Limited is a pioneering cultivated meat company based in Hong Kong, recognized as the first of its kind in China and the first cultivated fi *Founded* 2018 Central, United States **$2.0B** last round Jul 2026
- 3 [**JUUL** JUUL is a manufacturer and distributor of electronic nicotine vaporizers.](https://millionrounds.com/company/juul) JUUL is a manufacturer and distributor of electronic nicotine vaporizers. *Founded* 2015 San Francisco, United States **$1.3B** last round Nov 2023
- 4 [**Instinct** Instinct® is a rapidly growing, family-owned marketer and manufacturer of science-based 100% natural pet food for dogs and cats.](https://millionrounds.com/company/instinct) Instinct® is a rapidly growing, family-owned marketer and manufacturer of science-based 100% natural pet food for dogs and cats. *Founded* 2001 St. Louis, United States **$1.3B** last round Sept 2026
- 5 [**Best Egg** Best Egg provides flexible solutions to help customers with limited savings confidently navigate their everyday financial lives.](https://millionrounds.com/company/best-egg) Best Egg provides flexible solutions to help customers with limited savings confidently navigate their everyday financial lives. *Founded* 2014 Wilmington, United States **$1.0B** last round Dec 2024
- 6 [**Octane**](https://millionrounds.com/company/octane) *Founded* - United States **$918M** last round Jul 2026
- 7 [**Suno** Suno, Inc.](https://millionrounds.com/company/suno) Suno, Inc. *Founded* 2022 Cambridge, United States **$750M** last round Jun 2026
- 8 [**Quince** Quince is an online luxury essentials brand based in San Francisco.](https://millionrounds.com/company/quince) Quince is an online luxury essentials brand based in San Francisco. *Founded* 2018 San Francisco, United States **$700M** last round Mar 2026
- 9 [**HelloFresh** HelloFresh is a food subscription company that sends pre-portioned ingredients to users’ doorstep each week.](https://millionrounds.com/company/hellofresh) HelloFresh is a food subscription company that sends pre-portioned ingredients to users’ doorstep each week. *Founded* - Berlin, United States **$677M** last round Jul 2026
- 10 [**Simile** Simile is the simulation company, built for leading enterprises.](https://millionrounds.com/company/simile) Simile is the simulation company, built for leading enterprises. *Founded* 2016 Palo Alto, United States **$600M** last round Oct 2026
- 11 [**ClassPass** ClassPass is an application that offers training for fitness, wellness, home workouts, in-studio classes, and digital classes.](https://millionrounds.com/company/classpass) ClassPass is an application that offers training for fitness, wellness, home workouts, in-studio classes, and digital classes. *Founded* 2013 New York, United States **$524M** last round Jan 2020
- 12 [**Kin Insurance** Kin Insurance is an insurtech company that offers personalized home insurance policies.](https://millionrounds.com/company/kin-insurance) Kin Insurance is an insurtech company that offers personalized home insurance policies. *Founded* 2016 Chicago, United States **$513M** last round May 2026
- 13 [**Sharecare** Sharecare is a health and wellness engagement platform that provides information, programs, and resources to improve individuals health.](https://millionrounds.com/company/sharecare) Sharecare is a health and wellness engagement platform that provides information, programs, and resources to improve individuals health. *Founded* 2010 Atlanta, United States **$459M** last round Jul 2021
- 14 [**Zume** Zume is a manufacturing technology company focused on food packaging with economically viable substitutes for plastic packaging.](https://millionrounds.com/company/zume) Zume is a manufacturing technology company focused on food packaging with economically viable substitutes for plastic packaging. *Founded* - United States **$375M** last round Oct 2019
- 15 [**VIVA Finance** VIVA Finance, Inc.](https://millionrounds.com/company/viva-finance) VIVA Finance, Inc. *Founded* 2019 Atlanta, United States **$370M** last round Oct 2026
- 16 [**Casper** Discover award-winning mattresses built for cooler, deeper sleep and lasting support.](https://millionrounds.com/company/casper) Discover award-winning mattresses built for cooler, deeper sleep and lasting support. *Founded* - United States **$340M** last round Mar 2019
- 17 [**Topspin Consumer Partners** We help great companies make, market and sell their products more effectively and profitably.](https://millionrounds.com/company/topspin-consumer-partners) We help great companies make, market and sell their products more effectively and profitably. *Founded* - United States **$328M** last round May 2026
- 18 [**BrainCo** Brain Co.](https://millionrounds.com/company/brainco) Brain Co. *Founded* - San Francisco, United States **$292M** last round Jan 2026
- 19 [**Glossier** Glossier is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience.](https://millionrounds.com/company/glossier) Glossier is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience. *Founded* 2010 New York, United States **$287M** last round Jun 2026
- 20 [**Rover** Rover is an online pet care marketplace that connects pet parents with pet sitters and dog walkers.](https://millionrounds.com/company/rover) Rover is an online pet care marketplace that connects pet parents with pet sitters and dog walkers. *Founded* - Seattle, United States **$282M** last round Aug 2021
- 21 [**Memebox** MBX is a multi-brand Korean beauty and personal care company that is venture-backed and has raised over $200M in funding from prominent investors, including For](https://millionrounds.com/company/memebox) MBX is a multi-brand Korean beauty and personal care company that is venture-backed and has raised over $200M in funding from prominent investors, including For *Founded* 2012 San Francisco, United States **$248M** last round Mar 2026
- 22 [**Reali** Reali was a real estate and fintech company that operated a digital platform to simplify the homeownership journey.](https://millionrounds.com/company/reali) Reali was a real estate and fintech company that operated a digital platform to simplify the homeownership journey. *Founded* 2016 San Mateo, United States **$240M** last round Aug 2021
- 23 [**Wire 3** Wire 3 is a telecommunications company that offers consumers quick, high-bandwidth data connections.](https://millionrounds.com/company/wire-3) Wire 3 is a telecommunications company that offers consumers quick, high-bandwidth data connections. *Founded* 2021 Daytona Beach, United States **$235M** last round Jul 2025
- 24 [**MoneyLion** Borrow, earn, win, and learn about money with the #1 finance app in the App Store.](https://millionrounds.com/company/moneylion) Borrow, earn, win, and learn about money with the #1 finance app in the App Store. *Founded* 2013 New York, United States **$235M** last round Nov 2024
- 25 [**Persona** Persona is the next generation personalized nutrition program, helping consumers take the guesswork out of the dietary supplement aisle.](https://millionrounds.com/company/persona) Persona is the next generation personalized nutrition program, helping consumers take the guesswork out of the dietary supplement aisle. *Founded* 2017 Snoqualmie, United States **$211M** last round Nov 2026
- 26 [**Mercury Financial** Mercury Financial is a financial services company that develops and manages credit cards and personal loans.](https://millionrounds.com/company/mercury-financial) Mercury Financial is a financial services company that develops and manages credit cards and personal loans. *Founded* 2014 Atlanta, United States **$200M** last round Jul 2023
- 27 [**LeapXpert** LeapXpert is a technology company based in New York, specializing in Responsible Business Communication.](https://millionrounds.com/company/leapxpert) LeapXpert is a technology company based in New York, specializing in Responsible Business Communication. *Founded* 2017 New York, United States **$200M** last round Jun 2026
- 28 [**autoGraph**](https://millionrounds.com/company/autograph) *Founded* - United States **$188M** last round Apr 2025
- 29 [**Away** Away is a direct-to-consumer travel brand that specializes in innovative luggage and travel accessories.](https://millionrounds.com/company/away) Away is a direct-to-consumer travel brand that specializes in innovative luggage and travel accessories. *Founded* 2015 PRINCE, United States **$181M** last round May 2019
- 30 [**LifeLock** LifeLock is an identity theft protection company that protects its members' personal information from being used by a third party.](https://millionrounds.com/company/lifelock) LifeLock is an identity theft protection company that protects its members' personal information from being used by a third party. *Founded* 2005 United States **$178M** last round Mar 2012
- 31 [**PayJoy** PayJoy provides credit to customers in emerging markets.](https://millionrounds.com/company/payjoy) PayJoy provides credit to customers in emerging markets. *Founded* 2015 San Francisco, United States **$169M** last round Dec 2025
- 32 [**Thatch** Thatch is a health benefits platform that combines financial technology and insurance services.](https://millionrounds.com/company/thatch) Thatch is a health benefits platform that combines financial technology and insurance services. *Founded* 2021 San Francisco, United States **$151M** last round Sept 2026
- 33 [**Braviant Holdings** A leading provider of tech-enabled credit products and services for underbanked consumers](https://millionrounds.com/company/braviant-holdings) A leading provider of tech-enabled credit products and services for underbanked consumers *Founded* 2014 Chicago, United States **$150M** last round Apr 2026
- 34 [**Ring** We support entrepreneurs who innovate to provide vital solutions to the social and environmental challenges of our time, from accessibility to healthcare, clima](https://millionrounds.com/company/ring) We support entrepreneurs who innovate to provide vital solutions to the social and environmental challenges of our time, from accessibility to healthcare, clima *Founded* - United States **$143M** last round Jan 2017
- 35 [**KeyMe**](https://millionrounds.com/company/keyme) *Founded* 2010 United States **$131M** last round Apr 2019
- 36 [**Ghost**](https://millionrounds.com/company/ghost) *Founded* - United States **$115M** last round Oct 2026
- 37 [**Zumper** Zumper is the largest privately owned rental platform in North America, based in San Francisco, California.](https://millionrounds.com/company/zumper) Zumper is the largest privately owned rental platform in North America, based in San Francisco, California. *Founded* 2012 San Francisco, United States **$108M** last round Jan 2022
- 38 [**SpotHero** Leading & only independent consumer marketplace for parking in North America.](https://millionrounds.com/company/spothero) Leading & only independent consumer marketplace for parking in North America. *Founded* 2011 Chicago, United States **$108M** last round Aug 2019
- 39 [**Houwzer** Houwzer is a modern real estate and mortgage brokerage based in Philadelphia, Pennsylvania, founded in 2014.](https://millionrounds.com/company/houwzer) Houwzer is a modern real estate and mortgage brokerage based in Philadelphia, Pennsylvania, founded in 2014. *Founded* 2015 Philadelphia, United States **$107M** last round Feb 2022
- 40 [**Cap Hill Brands** Cap Hill Brands was a Seattle-based consumer products company founded in 2020.](https://millionrounds.com/company/cap-hill-brands) Cap Hill Brands was a Seattle-based consumer products company founded in 2020. *Founded* 2020 Seattle, United States **$100M** last round Sept 2022
- 41 [**Society of Grownups** Society of Grownups is an online goal tracking platform for adulthood to deal with their responsibilities.](https://millionrounds.com/company/society-of-grownups) Society of Grownups is an online goal tracking platform for adulthood to deal with their responsibilities. *Founded* 2014 Brookline, United States **$100M** last round Oct 2015
- 42 [**Kashable** Kashable is a fintech company based in New York City, founded in 2013.](https://millionrounds.com/company/kashable) Kashable is a fintech company based in New York City, founded in 2013. *Founded* 2013 New York, United States **$97M** last round May 2026
- 43 [**Cohere Health** Cohere Health is a SaaS company that focuses on improving the efficiency and effectiveness of healthcare delivery.](https://millionrounds.com/company/cohere-health) Cohere Health is a SaaS company that focuses on improving the efficiency and effectiveness of healthcare delivery. *Founded* 2019 Portsmouth, United States **$90M** last round May 2025
- 44 [**dscout** Dscout, Inc.](https://millionrounds.com/company/dscout) Dscout, Inc. *Founded* 2011 Chicago, United States **$79M** last round Mar 2022
- 45 [**Wabi** Wabi is an early-stage personal software platform that allows users to create, share, and utilize customized mini-apps tailored to their individual preferences](https://millionrounds.com/company/wabi) Wabi is an early-stage personal software platform that allows users to create, share, and utilize customized mini-apps tailored to their individual preferences *Founded* - San Francisco, United States **$75M** last round Oct 2026
- 46 [**Surf** New start-up; social media application based around a model of an optional subscription-based revenue, instead of advertising.](https://millionrounds.com/company/surf) New start-up; social media application based around a model of an optional subscription-based revenue, instead of advertising. *Founded* 2022 San Francisco, United States **$75M** last round Mar 2026
- 47 [**Better.com** Better Mortgage Corporation is a direct lender dedicated to providing a fast, transparent digital mortgage experience backed by superior customer support.](https://millionrounds.com/company/better-com) Better Mortgage Corporation is a direct lender dedicated to providing a fast, transparent digital mortgage experience backed by superior customer support. *Founded* 2016 New York, United States **$74M** last round Apr 2026
- 48 [**Radish**](https://millionrounds.com/company/radish) *Founded* - United States **$66M** last round Nov 2022
- 49 [**good culture**](https://millionrounds.com/company/good-culture) *Founded* 2014 United States **$66M** last round Feb 2026
- 50 [**Puls** Puls is a venture-funded startup that powers a network of service providers in delivering home services.](https://millionrounds.com/company/puls) Puls is a venture-funded startup that powers a network of service providers in delivering home services. *Founded* - San Francisco, United States **$65M** last round Nov 2021

**Total funding** how the list is ranked

**15 November 2026** updated nightly

**Rounds we track** source: Millionrounds

Companies whose funding rounds we classed in this sector, ranked by the total they have raised in rounds we hold. Nobody pays to be on a list.

## Who backed them?

Open any company for its rounds and investors, or search the investors who back b2C startups in the United States in the app, with filters, lists and exports.

[Find their investors](https://millionrounds.com/login?join=1&next=/app/investors)[All top lists](https://millionrounds.com/top-lists)

## More b2c lists

[See all](https://millionrounds.com/top-lists?t=B2C)

[*NH* *I* *P* **B2C startups that raised in 2026** 89 companies · $10B in 2026](https://millionrounds.com/top-lists/b2c-startups-raised-2026)[*N* *OG* *C* **B2C startups founded in 2020** 51 companies · $1.1B](https://millionrounds.com/top-lists/b2c-startups-founded-2020)[*I* *O* *S* **B2C startups in the United States that raised in 2026** 48 companies · $6.5B in 2026](https://millionrounds.com/top-lists/b2c-startups-united-states-raised-2026)[*N* *Z* *OG* **B2C startups in the United Kingdom** 48 companies · $1.1B](https://millionrounds.com/top-lists/b2c-startups-united-kingdom)[*C* *G* *M* **B2C startups in New York** 47 companies · $1.9B](https://millionrounds.com/top-lists/b2c-startups-new-york)[*VF* *CH* *T* **B2C startups founded in 2019** 46 companies · $684M](https://millionrounds.com/top-lists/b2c-startups-founded-2019)[*I* *J* *Q* **B2C startups in San Francisco** 42 companies · $5.7B](https://millionrounds.com/top-lists/b2c-startups-san-francisco)[*A* *NH* *Q* **B2C startups founded in 2018** 39 companies · $5.2B](https://millionrounds.com/top-lists/b2c-startups-founded-2018)

## More lists for United States

[See all](https://millionrounds.com/top-lists?r=United%20States)

[*O* *A* *X* **Startups in the United States** 42,176 companies · $870B](https://millionrounds.com/top-lists/startups-united-states)[*GV* *V* *RP* **Health startups in the United States** 7,411 companies · $71B](https://millionrounds.com/top-lists/health-startups-united-states)[*O* *A* *X* **AI startups in the United States** 5,656 companies · $718B](https://millionrounds.com/top-lists/ai-startups-united-states)[*V* *RP* *DH* **Healthcare startups in the United States** 4,148 companies · $51B](https://millionrounds.com/top-lists/healthcare-startups-united-states)[*S* *P* *I* **IT Services startups in the United States** 3,482 companies · $27B](https://millionrounds.com/top-lists/it-services-startups-united-states)[*D* *CE* *AD* **Big Data & Analytics startups in the United States** 2,107 companies · $132B](https://millionrounds.com/top-lists/big-data-startups-united-states)[*O* *A* *W* **AI startups in the United States that raised in 2026** 1,648 companies · $431B in 2026](https://millionrounds.com/top-lists/ai-startups-united-states-raised-2026)[*D* *P* *A* **Software startups in the United States** 1,638 companies · $77B](https://millionrounds.com/top-lists/software-startups-united-states)