# Top 47 B2C Startups in New York by Funding (2026)

> The 47 best-funded B2C startups in New York, ranked by total funding raised: $1.9B combined. With founding year, headquarters and each company's rounds.

Source: https://millionrounds.com/top-lists/b2c-startups-new-york (Millionrounds; every figure on the page links to its filing or article)

- 1 [**ClassPass** ClassPass is an application that offers training for fitness, wellness, home workouts, in-studio classes, and digital classes.](https://millionrounds.com/company/classpass) ClassPass is an application that offers training for fitness, wellness, home workouts, in-studio classes, and digital classes. *Founded* 2013 New York, United States **$524M** last round Jan 2020
- 2 [**Glossier** Glossier is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience.](https://millionrounds.com/company/glossier) Glossier is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience. *Founded* 2010 New York, United States **$287M** last round Jun 2026
- 3 [**MoneyLion** Borrow, earn, win, and learn about money with the #1 finance app in the App Store.](https://millionrounds.com/company/moneylion) Borrow, earn, win, and learn about money with the #1 finance app in the App Store. *Founded* 2013 New York, United States **$235M** last round Nov 2024
- 4 [**LeapXpert** LeapXpert is a technology company based in New York, specializing in Responsible Business Communication.](https://millionrounds.com/company/leapxpert) LeapXpert is a technology company based in New York, specializing in Responsible Business Communication. *Founded* 2017 New York, United States **$200M** last round Jun 2026
- 5 [**Kashable** Kashable is a fintech company based in New York City, founded in 2013.](https://millionrounds.com/company/kashable) Kashable is a fintech company based in New York City, founded in 2013. *Founded* 2013 New York, United States **$97M** last round May 2026
- 6 [**Better.com** Better Mortgage Corporation is a direct lender dedicated to providing a fast, transparent digital mortgage experience backed by superior customer support.](https://millionrounds.com/company/better-com) Better Mortgage Corporation is a direct lender dedicated to providing a fast, transparent digital mortgage experience backed by superior customer support. *Founded* 2016 New York, United States **$74M** last round Apr 2026
- 7 [**Lithic** Lithic is a developer-first card issuing and money movement platform based in New York, NY.](https://millionrounds.com/company/lithic) Lithic is a developer-first card issuing and money movement platform based in New York, NY. *Founded* 2014 New York, United States **$60M** last round Jul 2021
- 8 [**Landis** Landis is a New York-based real estate technology and fintech company founded in 2018.](https://millionrounds.com/company/landis) Landis is a New York-based real estate technology and fintech company founded in 2018. *Founded* 2018 New York, United States **$57M** last round Oct 2022
- 9 [**CookUnity** CookUnity is a chef-to-consumer meal marketplace and subscription service that connects award-winning chefs with food lovers across the United States.](https://millionrounds.com/company/cookunity) CookUnity is a chef-to-consumer meal marketplace and subscription service that connects award-winning chefs with food lovers across the United States. *Founded* 2015 New York, United States **$48M** last round Apr 2023
- 10 [**Athena Club** Athena Club is a New York City-based consumer packaged goods company focused on personal care for women.](https://millionrounds.com/company/athena-club) Athena Club is a New York City-based consumer packaged goods company focused on personal care for women. *Founded* 2017 New York, United States **$34M** last round Jan 2024
- 11 [**User Interviews** User Interviews is a New York-based company that provides a B2B platform for recruiting participants for user research, product testing, and market research.](https://millionrounds.com/company/user-interviews) User Interviews is a New York-based company that provides a B2B platform for recruiting participants for user research, product testing, and market research. *Founded* 2016 New York, United States **$33M** last round Dec 2022
- 12 [**Bluesmart** Bluesmart is a global travel company that became famous for creating the world's first smart connected luggage.](https://millionrounds.com/company/bluesmart) Bluesmart is a global travel company that became famous for creating the world's first smart connected luggage. *Founded* 2013 New York, United States **$27M** last round Jan 2017
- 13 [**Lyra Collective** Lyra Collective is a New York-based brand manager that specializes in acquiring and operating direct-to-consumer e-commerce brands in the personal care and fami](https://millionrounds.com/company/lyra-collective) Lyra Collective is a New York-based brand manager that specializes in acquiring and operating direct-to-consumer e-commerce brands in the personal care and fami *Founded* 2020 New York, United States **$22M** last round Nov 2023
- 14 [**Studs** Studs is an experiential retail and e-commerce brand founded in November 2019 by Anna Harman and Lisa Bubbers, headquartered in New York, NY.](https://millionrounds.com/company/studs) Studs is an experiential retail and e-commerce brand founded in November 2019 by Anna Harman and Lisa Bubbers, headquartered in New York, NY. *Founded* 2019 New York, United States **$20M** last round Oct 2021
- 15 [**Board** Board is a company that has developed The Board, a 24-inch game console designed for group play.](https://millionrounds.com/company/board) Board is a company that has developed The Board, a 24-inch game console designed for group play. *Founded* 2023 New York, United States **$20M** last round Jun 2026
- 16 [**Clearing** Clearing is a financial technology company that specializes in global money movement and management.](https://millionrounds.com/company/clearing) Clearing is a financial technology company that specializes in global money movement and management. *Founded* 2020 New York, United States **$20M** last round May 2021
- 17 [**Quidd** Quidd is a digital collectibles platform and NFT studio that operates as a marketplace for fans to collect, buy, sell, and display limited-edition digital items.](https://millionrounds.com/company/quidd) Quidd is a digital collectibles platform and NFT studio that operates as a marketplace for fans to collect, buy, sell, and display limited-edition digital items. *Founded* 2016 New York, United States **$20M** last round Aug 2021
- 18 [**Trovy** Trovy is a fintech company founded in 2024, specializing in home equity lines of credit (HELOCs).](https://millionrounds.com/company/trovy) Trovy is a fintech company founded in 2024, specializing in home equity lines of credit (HELOCs). *Founded* 2024 New York, United States **$15M** last round Jun 2026
- 19 [**January** January Technologies, Inc.](https://millionrounds.com/company/january) January Technologies, Inc. *Founded* 2016 New York, United States **$12M** last round Dec 2023
- 20 [**Brava** Brava makes it easy for individuals and corporations to support Black-owned businesses.](https://millionrounds.com/company/brava) Brava makes it easy for individuals and corporations to support Black-owned businesses. *Founded* 2020 New York, United States **$12M** last round Sept 2016
- 21 [**OOVA** Oova is a women's health and fertility technology company that specializes in at-home hormone monitoring.](https://millionrounds.com/company/oova) Oova is a women's health and fertility technology company that specializes in at-home hormone monitoring. *Founded* 2017 New York, United States **$11M** last round Jun 2023
- 22 [**Dripos** Dripos is a design-led coffee technology company founded in 2019 by Jack Pawlik and Avery Durant.](https://millionrounds.com/company/dripos) Dripos is a design-led coffee technology company founded in 2019 by Jack Pawlik and Avery Durant. *Founded* 2019 New York, United States **$11M** last round Apr 2024
- 23 [**Yes Hearing** Yes Hearing is a New York-based hearing healthcare company founded in 2019 by Sam Shear and Oliver Philips.](https://millionrounds.com/company/yes-hearing) Yes Hearing is a New York-based hearing healthcare company founded in 2019 by Sam Shear and Oliver Philips. *Founded* 2019 New York, United States **$10M** last round Nov 2022
- 24 [**Hungryroot** Hungryroot is an AI-driven consumer wellness company and online grocery platform based in New York City.](https://millionrounds.com/company/hungryroot) Hungryroot is an AI-driven consumer wellness company and online grocery platform based in New York City. *Founded* 2015 New York, United States **$9.7M** last round Jan 2017
- 25 [**Shaped** Shaped is a software design firm that excels in developing APIs for better content discovery, social feeds, and customer communication.](https://millionrounds.com/company/shaped) Shaped is a software design firm that excels in developing APIs for better content discovery, social feeds, and customer communication. *Founded* 2021 New York, United States **$8.0M** last round Jul 2024
- 26 [**Starday Foods** Starday Foods is an AI-driven food conglomerate founded in 2020 and based in Scottsdale, Arizona.](https://millionrounds.com/company/starday-foods) Starday Foods is an AI-driven food conglomerate founded in 2020 and based in Scottsdale, Arizona. *Founded* 2020 New York, United States **$8.0M** last round Apr 2025
- 27 [**NOAT** Nicotine without the noise.](https://millionrounds.com/company/noat) Nicotine without the noise. *Founded* 2022 New York, United States **$7.0M** last round Jan 2025
- 28 [**Dame Products** Dame Products is a sexual wellness company based in Brooklyn, New York, founded in 2014 by sexologist Alexandra Fine and engineer Janet Lieberman.](https://millionrounds.com/company/dame-products) Dame Products is a sexual wellness company based in Brooklyn, New York, founded in 2014 by sexologist Alexandra Fine and engineer Janet Lieberman. *Founded* 2014 New York, United States **$7.0M** last round Sept 2022
- 29 [**Capable Health** Capable Health is a healthcare infrastructure company based in New York, founded in 2020.](https://millionrounds.com/company/capable-health) Capable Health is a healthcare infrastructure company based in New York, founded in 2020. *Founded* 2020 New York, United States **$6.0M** last round May 2022
- 30 [**Mack Weldon** Mack Weldon is a New York-based premium menswear brand founded in 2011.](https://millionrounds.com/company/mack-weldon) Mack Weldon is a New York-based premium menswear brand founded in 2011. *Founded* 2011 New York, United States **$5.9M** last round Dec 2021
- 31 [**GMI Ratings** GMI Ratings is an independent provider of corporate governance, ESG, and accounting-related risk research and ratings for public companies globally.](https://millionrounds.com/company/gmi-ratings) GMI Ratings is an independent provider of corporate governance, ESG, and accounting-related risk research and ratings for public companies globally. *Founded* 1999 New York, United States **$5.0M** last round Nov 2002
- 32 [**Hydra Studios** Hydra Studios is a modern wellness company based in New York City, offering luxury, personalized wellness experiences through private fitness and wellness studios.](https://millionrounds.com/company/hydra-studios) Hydra Studios is a modern wellness company based in New York City, offering luxury, personalized wellness experiences through private fitness and wellness studios. *Founded* 2017 New York, United States **$3.8M** last round Dec 2020
- 33 [**Wally Health** Wally Health is a membership-based dental care company dedicated to preventative and proactive oral health.](https://millionrounds.com/company/wally-health) Wally Health is a membership-based dental care company dedicated to preventative and proactive oral health. *Founded* 2019 New York, United States **$3.0M** last round Feb 2023
- 34 [**Wagmo** Wagmo is a New York City-based pet healthcare benefit provider, founded in 2017 by Christie Horvath and Ali Foxworth.](https://millionrounds.com/company/wagmo) Wagmo is a New York City-based pet healthcare benefit provider, founded in 2017 by Christie Horvath and Ali Foxworth. *Founded* 2017 New York, United States **$3.0M** last round Jul 2026
- 35 [**Argyle** Argyle is a platform developer for payroll connectivity intended for providing contemporary financial services.](https://millionrounds.com/company/argyle) Argyle is a platform developer for payroll connectivity intended for providing contemporary financial services. *Founded* 2018 New York, United States **$2.6M** last round Sept 2025
- 36 [**Able Made** Able Made is a sustainable athleisure apparel brand founded in 2009 and based in New York, NY.](https://millionrounds.com/company/able-made) Able Made is a sustainable athleisure apparel brand founded in 2009 and based in New York, NY. *Founded* 2009 New York, United States **$2.0M** last round Jul 2026
- 37 [**Plyfe** Plyfe is an automated marketing and rich media platform that uses fun mechanics to acquire, engage and influence audiences.](https://millionrounds.com/company/plyfe) Plyfe is an automated marketing and rich media platform that uses fun mechanics to acquire, engage and influence audiences. *Founded* 2011 New York, United States **$1.8M** last round Jun 2015
- 38 [**wndr** We help travelers book hotels directly from their favorite content creators without leaving socials.](https://millionrounds.com/company/wndr) We help travelers book hotels directly from their favorite content creators without leaving socials. *Founded* 2019 New York, United States **$1.3M** last round Feb 2022
- 39 [**Parthean** Parthean is an AI-enhanced financial planning and education platform founded in 2020 and based in New York, NY.](https://millionrounds.com/company/parthean) Parthean is an AI-enhanced financial planning and education platform founded in 2020 and based in New York, NY. *Founded* 2020 New York, United States **$1.1M** last round Jan 2022
- 40 [**Few Moda** FEW MODA is a membership-based, wholesale-to-consumer online marketplace founded in 2014 and based in New York City.](https://millionrounds.com/company/few-moda) FEW MODA is a membership-based, wholesale-to-consumer online marketplace founded in 2014 and based in New York City. *Founded* 2014 New York, United States **$1.0M** last round Nov 2017
- 41 [**Torando Labs** Torando Labs is a consumer web company based in New York City.](https://millionrounds.com/company/torando-labs) Torando Labs is a consumer web company based in New York City. *Founded* 2012 New York, United States **$900K** last round Apr 2013
- 42 [**Global Belly** Global Belly is a no cost solution for digital content creators to turn their content into commerce.](https://millionrounds.com/company/global-belly) Global Belly is a no cost solution for digital content creators to turn their content into commerce. *Founded* 2020 New York, United States **$750K** last round Apr 2020
- 43 [**Mately** Mately tests its members for STDs and enables them to share their results with others when using online dating sites and apps.](https://millionrounds.com/company/mately) Mately tests its members for STDs and enables them to share their results with others when using online dating sites and apps. *Founded* 2014 New York, United States **$750K** last round Sept 2014
- 44 [**OddsView** OddsView is a New York-based company founded in 2024 that offers a real-time sports betting data analytics platform.](https://millionrounds.com/company/oddsview) OddsView is a New York-based company founded in 2024 that offers a real-time sports betting data analytics platform. *Founded* 2024 New York, United States **$500K** last round Mar 2024
- 45 [**Spheryx** Spheryx provides services and instruments for total holographic characterization of colloidal suspensions.](https://millionrounds.com/company/spheryx) Spheryx provides services and instruments for total holographic characterization of colloidal suspensions. *Founded* 2014 New York, United States **$500K** last round Jan 2026
- 46 [**LoveBug Nutrition** LoveBug Nutrition provides a range of condition specific probiotics for the whole family](https://millionrounds.com/company/lovebug-nutrition) LoveBug Nutrition provides a range of condition specific probiotics for the whole family *Founded* 2014 New York, United States **$448K** last round Dec 2017
- 47 [**LoanClose** LoanClose.com helps Americans make the right financial decisions.](https://millionrounds.com/company/loanclose) LoanClose.com helps Americans make the right financial decisions. *Founded* 2018 New York, United States **$250K** last round Apr 2021

**Total funding** how the list is ranked

**15 November 2026** updated nightly

**Rounds we track** source: Millionrounds

Companies whose funding rounds we classed in this sector, ranked by the total they have raised in rounds we hold. Nobody pays to be on a list.

## Who backed them?

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## More b2c lists

[See all](https://millionrounds.com/top-lists?t=B2C)

[*I* *A* *J* **B2C startups in the United States** 341 companies · $19B](https://millionrounds.com/top-lists/b2c-startups-united-states)[*NH* *I* *P* **B2C startups that raised in 2026** 89 companies · $10B in 2026](https://millionrounds.com/top-lists/b2c-startups-raised-2026)[*N* *OG* *C* **B2C startups founded in 2020** 51 companies · $1.1B](https://millionrounds.com/top-lists/b2c-startups-founded-2020)[*I* *O* *S* **B2C startups in the United States that raised in 2026** 48 companies · $6.5B in 2026](https://millionrounds.com/top-lists/b2c-startups-united-states-raised-2026)[*N* *Z* *OG* **B2C startups in the United Kingdom** 48 companies · $1.1B](https://millionrounds.com/top-lists/b2c-startups-united-kingdom)[*VF* *CH* *T* **B2C startups founded in 2019** 46 companies · $684M](https://millionrounds.com/top-lists/b2c-startups-founded-2019)[*I* *J* *Q* **B2C startups in San Francisco** 42 companies · $5.7B](https://millionrounds.com/top-lists/b2c-startups-san-francisco)[*A* *NH* *Q* **B2C startups founded in 2018** 39 companies · $5.2B](https://millionrounds.com/top-lists/b2c-startups-founded-2018)

## More lists for New York

[See all](https://millionrounds.com/top-lists?r=New%20York)

[*W* *K* *P* **Startups in New York** 3,729 companies · $67B](https://millionrounds.com/top-lists/startups-new-york)[*F* *VD* *P* **AI startups in New York** 702 companies · $19B](https://millionrounds.com/top-lists/ai-startups-new-york)[*NH* *OH* *R* **Health startups in New York** 406 companies · $14B](https://millionrounds.com/top-lists/health-startups-new-york)[*S* *D* *C* **IT Services startups in New York** 340 companies · $7.1B](https://millionrounds.com/top-lists/it-services-startups-new-york)[*NH* *OH* *NB* **Healthcare startups in New York** 281 companies · $10B](https://millionrounds.com/top-lists/healthcare-startups-new-york)[*K* *P* *I* **Fintech startups in New York** 217 companies · $21B](https://millionrounds.com/top-lists/fintech-startups-new-york)[*F* *VD* *D* **Big Data & Analytics startups in New York** 202 companies · $11B](https://millionrounds.com/top-lists/big-data-startups-new-york)[*K* *E* *AH* **Financial Services startups in New York** 200 companies · $14B](https://millionrounds.com/top-lists/financial-services-startups-new-york)