# Yellow: Financial services, Cape Town, South Africa

> Yellow: Yellow Digital Retailers Ltd is a technology-driven company based in Mauritius, with operations in Malawi, Uganda, Zambia, and Rwanda.

Source: https://millionrounds.com/startup/yellow-8 (Millionrounds; every figure on the page links to its filing or article)

South Africa · [Financial services startup](https://millionrounds.com/companies)

# Yellow

Yellow Digital Retailers Ltd is a technology-driven company based in Mauritius, with operations in Malawi, Uganda, Zambia, and Rwanda.

Funding reported Last round: Series B

Financial services Cape Town, South Africa

Company summary

- **Founded:** 2018 8 years old
- **Team:** 220 201 to 1,000 people
- **Funding reported:** 57.3M as listed, currency not stated
- **Last round:** Series B Mar 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Yellow has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Yellow

Yellow Digital Retailers Ltd is a technology-driven company based in Mauritius, with operations in Malawi, Uganda, Zambia, and Rwanda.

The company focuses on improving the lives of everyday African households by providing affordable technology solutions. Its core service is offering smartphones on a “pay-to-own” basis, making these essential products accessible to many who cannot afford to buy them outright. Yellow supports small smartphone retailers through its web-based platform, KulaSell, which connects them to technology and supply chains. In addition to its smartphone program, Yellow provides Ofeefee, a comprehensive last-mile sales force network solution. This service automates recruitment and training, offers gamified incentives, and includes an e-commerce and task management engine to enhance informal sales networks. Yellow aims to reach 10 million African customers by 2030, driven by a community of young individuals dedicated to making a positive impact across the continent. The company serves everyday African households and small retailers, focusing on delivering affordable and impactful technology solutions.

## What company datasets say Yellow raised

Funding, as reported

Reported in all **57.3M** in the source's currency

Rounds **9**

Last round **Series B**

Last round date **Mar 2023**

Investors listed **11**

## On 2 portfolio pages

Investors who name them

- [Convergence Partners](https://millionrounds.com/fund/convergence-partners-2)
- [Susquehanna Sustainable Investments (SSI)](https://millionrounds.com/fund/susquehanna-sustainable-investments)

Each firm lists Yellow on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

consumers customer engagement information technology & services financial services b2c fintech services customer acquisition e-commerce d2c internet consumer internet software development b2b portfolio management finance technology

Built with from their website

Google Workspace Viewport Meta Varnish Google Meet React Google Font API Mobile Friendly Amazon Route 53 Wix Amazon AWS

+3 more

AWS Cloud Google Search Console Gmail

- **Sector:** Financial services
- **Industry code:** NAICS 522220, 449210
- **Region:** Western Cape
- **Revenue:** 45M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/yellow)

## Financial services in South Africa

Startups like it

- [**Naked** Johannesburg · founded 2016 *Raised*](https://millionrounds.com/company/naked)
- [**Yoco** Cape Town · founded 2015 *Raised*](https://millionrounds.com/company/yoco)
- [**littlefish** Johannesburg · founded 2023 *Raised*](https://millionrounds.com/company/littlefish)
- [**Jem** Cape Town · founded 2020 *Raised*](https://millionrounds.com/company/jem)
- [**Sourcefin** Sandton · founded 2020 *Raised*](https://millionrounds.com/company/sourcefin)
- [**Happy Pay** Cape Town · founded 2021 *Raised*](https://millionrounds.com/company/happy-pay)
- [**NjiaPay** Cape Town · founded 2024 *Raised*](https://millionrounds.com/company/njiapay)
- [**Orca Fraud** Cape Town · founded 2024 *Raised*](https://millionrounds.com/company/orca-fraud)

## Is this your company?

Add your raise, your deck and your story, and put Yellow in front of investors. Or tell us what we have wrong.

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