# WS WeSports Group: Sporting goods, Malmoe, Sweden > WS WeSports Group: WS WeSports Group AB (publ) is a leading Nordic specialist in sports and leisure equipment, established in 2019 and based in Malmö, Sweden. Source: https://millionrounds.com/startup/ws-wesports-group (Millionrounds; every figure on the page links to its filing or article) Sweden · [Sporting goods startup](https://millionrounds.com/companies) # WS WeSports Group WS WeSports Group AB (publ) is a leading Nordic specialist in sports and leisure equipment, established in 2019 and based in Malmö, Sweden. Follow WS WeSports Group and see its new rounds in your feed. [Sign up free](https://millionrounds.com/login?join=1&why=follow&next=%2Fstartup%2Fws-wesports-group) Funding reported Last round: Venture (Round not Specified) Sporting goods Malmoe, Sweden Company summary - **Founded:** 2019 7 years old - **Team:** 32 11 to 50 people - **Funding reported:** 16.1M as listed, currency not stated - **Last round:** Venture (Round not Specified) Apr 2025 How sure we are - ✓ **Listed** We know it exists and what it does - 2 **Funding reported** A company dataset reports a raise - 3 **Observed** A filing or a dated announcement confirms a round No round for WS WeSports Group has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology) ## About WS WeSports Group WS WeSports Group AB (publ) is a leading Nordic specialist in sports and leisure equipment, established in 2019 and based in Malmö, Sweden. The company operates in several countries, including Sweden, Finland, Norway, Denmark, Germany, and the Netherlands, and is publicly traded on the Nasdaq First North Premier Growth Market. With a strong financial performance, WS WeSports Group reported a net turnover of 2.8 billion SEK for the year ending September 30, 2025, and employs around 635 people. The company follows a decentralized business model, acquiring and developing specialist companies and product brands while allowing them to maintain local autonomy. Its diverse product portfolio includes equipment, apparel, and accessories for various sports such as cycling, fitness, running, hockey, skiing, and outdoor activities. WS WeSports Group targets both elite athletes and active enthusiasts, providing high-quality products that cater to their specific needs, all while promoting an active lifestyle. ## What company datasets say WS WeSports Group raised Funding, as reported Reported in all **16.1M** in the source's currency Last round **Venture (Round not Specified)** Last round size **10.4M** Last round date **Apr 2025** Investors listed **3** ## The company, in detail What they build Known for nordic sports consumers retail stores fitness equipment sports retail marketing distribution information technology & services cycling campaigns sporting goods manufacturing sports brands active lifestyles sustainable products fossil-free mobility seo sporting goods Built with from their website parallax.js Squarespace ECommerce CloudFlare Viewport Meta Element UI CloudFlare CDN Priority Hints Google Font API Magento 2 Microsoft Exchange +8 more Microsoft 365 Apps & Services Mobile Friendly Loopia Magento Open Source Open Graph RSS Squarespace Cloudflare DNS - **Sector:** Sporting goods - **Industry code:** NAICS 339920, 451110, SIC 5099, 3949, 5941 - **Region:** Skane County ## Sporting goods in Sweden Startups like it - [**Radinn** Malmö · founded 2013](https://millionrounds.com/startup/radinn) - [**Elevenate** Are · founded 2010](https://millionrounds.com/startup/elevenate) - [**deWiz Golf** founded 2019](https://millionrounds.com/startup/dewiz-golf) - [**sportlala.se** Gothenburg · founded 2013](https://millionrounds.com/startup/sportlala-se) - [**PS of Sweden AB** Stockholm · founded 2011](https://millionrounds.com/startup/ps-of-sweden-ab) - [**YELM Protection System** Stockholm · founded 2021](https://millionrounds.com/startup/yelm-protection-system) - [**Stellar Equipment** Are · founded 2015](https://millionrounds.com/startup/stellar-equipment) - [**Inuheat Group AB** Gothenburg · founded 2013](https://millionrounds.com/startup/inuheat-group-ab) ## Is this your company? Add your raise, your deck and your story, and put WS WeSports Group in front of investors. Or tell us what we have wrong. [List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)