# Woola: Packaging & containers, Tallinn, Estonia

> Woola: Woola OÜ is an Estonian startup focused on sustainable packaging solutions for the e-commerce and luxury retail sectors. Based in Tallinn, Estonia.

Source: https://millionrounds.com/startup/woola (Millionrounds; every figure on the page links to its filing or article)

Estonia · [Packaging & containers startup](https://millionrounds.com/companies)

# Woola

Woola OÜ is an Estonian startup focused on sustainable packaging solutions for the e-commerce and luxury retail sectors.

Funding reported Last round: Seed

Packaging & containers Tallinn, Estonia

Company summary

- **Founded:** 2019 7 years old
- **Team:** 15 11 to 50 people
- **Funding reported:** 5.5M as listed, currency not stated
- **Last round:** Seed Dec 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Woola has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Woola

Woola OÜ is an Estonian startup focused on sustainable packaging solutions for the e-commerce and luxury retail sectors.

Founded in late 2019 by Anna-Liisa Palatu, Jevgeni Širai, and Katrin Kabun, Woola aims to address environmental issues related to single-use plastic packaging and the waste of sheep wool. The company’s mission is to cut global fossil fuel-based bubble wrap usage by 50% by 2030. Woola transforms waste sheep wool into protective packaging that is shockproof, heat-resistant, water-repellent, and fully compostable within six months. Their product offerings include wool envelopes, bottle sleeves, bubble wool, and custom packaging solutions tailored for various industries. Woola partners with local farmers to source wool, ensuring a sustainable supply chain. The company serves businesses in sectors such as cosmetics, eyewear, jewelry, small electronics, and glass bottle products, primarily in Europe.

## What company datasets say Woola raised

Funding, as reported

Reported in all **5.5M** in the source's currency

Rounds **4**

Last round **Seed**

Last round size **2.8M**

Last round date **Dec 2023**

Investors listed **14**

## On 2 portfolio pages

Investors who name them

- [Lemonade Stand](https://millionrounds.com/fund/lemonade-stand)
- [Martin Villig](https://millionrounds.com/fund/martin-villig)

Each firm lists Woola on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

wool protective sheets wool-based packaging reusable packaging wool insulation consumers consumer goods & retail wool packaging for electronics environmentally friendly eco-conscious branding distribution manufacturing custom packaging solutions information technology & services logistics & supply chain packaging design packaging & containers manufacturing

Built with from their website

Google Tag Manager parallax.js Squarespace ECommerce HREF Lang Google Ads Google Workspace Viewport Meta Hubspot Facebook SDK Google Meet

+8 more

CloudFlare CDN Priority Hints Google Font API Magento 2 Mobile Friendly Magento Open Source Open Graph jQuery

- **Sector:** Packaging & containers
- **Industry code:** NAICS 32229, 31499, 31-33, SIC 3999
- **Region:** Harju County
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/woola)

## Packaging & containers in Estonia

Startups like it

- [**RAIKU Packaging** Tallinn · founded 2021](https://millionrounds.com/startup/raiku-packaging)
- [**Ringo** Tallinn · founded 2020](https://millionrounds.com/startup/ringo-4)

## Is this your company?

Add your raise, your deck and your story, and put Woola in front of investors. Or tell us what we have wrong.

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