# WISE: Sporting goods, Annecy, France

> WISE: WISE (Wise Trail Running) is a French brand dedicated to sustainable apparel, accessories, and equipment for trail and ultra runners.

Source: https://millionrounds.com/startup/wise-2 (Millionrounds; every figure on the page links to its filing or article)

France · [Sporting goods startup](https://millionrounds.com/companies)

# WISE

WISE (Wise Trail Running) is a French brand dedicated to sustainable apparel, accessories, and equipment for trail and ultra runners.

Funding reported Last round: Venture (Round not Specified)

Sporting goods Annecy, France

Company summary

- **Founded:** 2019 7 years old
- **Team:** 29 11 to 50 people
- **Funding reported:** 4.4M as listed, currency not stated
- **Last round:** Venture (Round not Specified) Dec 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for WISE has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About WISE

WISE (Wise Trail Running) is a French brand dedicated to sustainable apparel, accessories, and equipment for trail and ultra runners.

The company focuses on creating high-performance gear that is eco-friendly and tested on challenging terrains, such as the Mont Blanc trails. Founded with a vision for "pure trail clothing that doesn't harm the planet," WISE has gained recognition among ultra-runners and recently secured €3 million to support its international growth. The brand offers a range of ultra running equipment designed for durability and comfort over long distances. Key features include free delivery on orders over €50, a 30-day trial period for returns, and free repairs for up to one year after purchase. WISE also provides size exchanges within 48 hours. Through its "Into the WISE" blog, the company shares insights and articles written by ultra-runners, focusing on gear evolution and quality commitments.

## What company datasets say WISE raised

Funding, as reported

Reported in all **4.4M** in the source's currency

Last round **Venture (Round not Specified)**

Last round size **3.3M**

Last round date **Dec 2024**

## The company, in detail

What they build

Known for

consumers trail running gear durable goods ultra trail accessories breathable fabrics lightweight materials long-distance running equipment information technology & services ultra running equipment ultra trail support shorts sporting goods manufacturing support technology moisture-wicking fabrics support shorts trail running hydration pack trail running hydration system

Built with from their website

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+8 more

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- **Sector:** Sporting goods
- **Industry code:** NAICS 454110, 451110, SIC 5099
- **Region:** Auvergne-Rhone-Alpes

## Sporting goods in France

Startups like it

- [**EOVOLT** Genas · founded 2017](https://millionrounds.com/startup/eovolt-2)
- [**Circle Sportswear** Paris · founded 2020](https://millionrounds.com/startup/circle-sportswear)
- [**barooders.com** Paris · founded 2021](https://millionrounds.com/startup/barooders-com)
- [**iweech** Marseille · founded 2017](https://millionrounds.com/startup/iweech)
- [**NOLT** Nice](https://millionrounds.com/startup/nolt-2)
- [**OHLALA** Cholet · founded 2018](https://millionrounds.com/startup/ohlala)
- [**Samaya** Annecy · founded 2018](https://millionrounds.com/startup/samaya)
- [**COLEEN** Biarritz · founded 2014](https://millionrounds.com/startup/coleen)

## Is this your company?

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