# Willful: Building Material, Toronto, Canada

> Willful: Willful is an online estate planning platform, that makes it easier to prepare for and deal with death. Based in Toronto, Canada. Founded 2017.

Source: https://millionrounds.com/startup/willful (Millionrounds; every figure on the page links to its filing or article)

Canada · [Building Material startup](https://millionrounds.com/companies)

# Willful

Willful is an online estate planning platform, that makes it easier to prepare for and deal with death.

Email

Funding reported Last round: Seed

Building Material Toronto, Canada

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Company summary

- **Founded:** 2017 9 years old
- **Team:** 11 11 to 50 people
- **Funding reported:** 1.3M as listed, currency not stated
- **Last round:** Seed Jan 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Willful has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## What company datasets say Willful raised

Funding, as reported

Reported in all **1.3M** in the source's currency

Rounds **4**

Last round **Seed**

Last round date **Jan 2023**

Investors listed **11**

## Founders and team

From Willful's own website: 2 founders, 3 on the team.

**Erin Bury** Co-founder & Chief Executive Officer

**Kevin Oulds** Co-founder, Willful

- **Alyssa Hanson** Chief Marketing Officer
- **Chris Long** Chief Product & Technology Officer
- **Julia Wilkie** Chief Operations Officer

## On 5 portfolio pages

Investors who name them

- [Real Ventures](https://millionrounds.com/fund/real-ventures)
- [Tactico](https://millionrounds.com/fund/tactico-inc)
- [Backbone Angels](https://millionrounds.com/fund/backbone-angels)
- [MaRS Discovery District](https://millionrounds.com/fund/mars-discovery-district)
- [Rep Matters Angel Network](https://millionrounds.com/fund/rep-matters-angel-network)

Each firm lists Willful on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## Building Material in Canada

Startups like it

- [**ADENTRA Group** Langley · founded 2012](https://millionrounds.com/startup/adentra-group)
- [**Element5** Toronto · founded 2015](https://millionrounds.com/startup/element5)
- [**Imperial Concrete** Gatineau](https://millionrounds.com/startup/imperial-concrete)
- [**Modern City Real Estate** founded 2015](https://millionrounds.com/startup/modern-city-real-estate)
- [**Osblock inc** Saint-Henri-de-Taillon · founded 2016](https://millionrounds.com/startup/osblock-inc)
- [**Armoires Perreault inc** Rimouski · founded 1972](https://millionrounds.com/startup/armoires-perreault-inc)
- [**Urban Networks** founded 1988](https://millionrounds.com/startup/urban-networks)
- [**Titan Supply** founded 2017](https://millionrounds.com/startup/titan-supply)

## Is this your company?

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