# Who Gives A Crap: Retail, Melbourne, Australia

> Who Gives A Crap: Who Gives A Crap (WGAC) is a Melbourne-based social enterprise founded in 2012, dedicated to providing eco-friendly hygiene products while...

Source: https://millionrounds.com/startup/who-gives-a-crap-2 (Millionrounds; every figure on the page links to its filing or article)

Australia · [Retail startup](https://millionrounds.com/companies)

# Who Gives A Crap

Who Gives A Crap (WGAC) is a Melbourne-based social enterprise founded in 2012, dedicated to providing eco-friendly hygiene products while promoting global sanitation.

Funding reported Last round: Series A

Retail Melbourne, Australia

Company summary

- **Founded:** 2012 14 years old
- **Team:** 290 201 to 1,000 people
- **Funding reported:** 27.1M as listed, currency not stated
- **Last round:** Series A Sept 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Who Gives A Crap has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Who Gives A Crap

Who Gives A Crap (WGAC) is a Melbourne-based social enterprise founded in 2012, dedicated to providing eco-friendly hygiene products while promoting global sanitation.

The company operates under Good Goods Pty. Ltd. and is a certified B CorpTM, recognized for its strong social and environmental impact. WGAC's mission is to ensure everyone has access to clean water and sanitation, having donated over $20 million AUD to related projects that have benefited approximately 575,000 people. WGAC specializes in sustainable hygiene products, including toilet paper made from 100% recycled paper and bamboo, paper towels, and tissues. All products are designed to be plastic-free and environmentally friendly, with carbon-neutral shipping options. The company sells directly to consumers through its e-commerce platform and is expanding its reach into supermarkets via its sister brand, Good Time. With operations in nearly 40 countries, WGAC targets eco-conscious individuals and businesses, emphasizing the importance of sustainability and social responsibility in their offerings.

## What company datasets say Who Gives A Crap raised

Funding, as reported

Reported in all **27.1M** in the source's currency

Last round **Series A**

Last round size **26.9M**

Last round date **Sept 2021**

## The company, in detail

What they build

Known for

planet-friendly philanthropy accessibility charity customer satisfaction social media engagement consumers limited edition money back guarantee social responsibility customer engagement impact philanthropy for water access reduction of deforestation sanitation crisis solutions distribution manufacturing

Built with from their website

Google Maps Google Tag Manager Boomi Canva Google Sheets HREF Lang Atlassian Twitter Analytics Google Cloud Klaviyo

+8 more

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- **Sector:** Retail
- **Industry code:** NAICS 32229, 454110, SIC 2824
- **Region:** Victoria
- **Revenue:** 71M a year, as listed

## Retail in Australia

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- [**THE ICONIC** Sydney · founded 2011 *Raised*](https://millionrounds.com/company/the-iconic)
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- [**Teros Eco-store** Hobart · founded 2014](https://millionrounds.com/startup/teros-eco-store)
- [**Kepler Analytics** Melbourne · founded 2015](https://millionrounds.com/startup/kepler-analytics)
- [**EQL** Burnley · founded 2019](https://millionrounds.com/startup/eql-2)
- [**The Wine Collective** Sydney · founded 2018](https://millionrounds.com/startup/the-wine-collective)
- [**black.ai** Melbourne · founded 2017](https://millionrounds.com/startup/black-ai)
- [**Koala** Alexandria · founded 2015](https://millionrounds.com/startup/koala-9)

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