# War Paint For Men: Cosmetics, London, United Kingdom

> War Paint For Men: War Paint For Men is a leading men’s makeup and grooming brand based in London, England. Based in London, United Kingdom. Founded 2018.

Source: https://millionrounds.com/startup/war-paint-for-men (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Cosmetics startup](https://millionrounds.com/companies)

# War Paint For Men

War Paint For Men is a leading men’s makeup and grooming brand based in London, England.

Email

Funding reported Last round: Equity crowdfunding

Cosmetics London, United Kingdom

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Company summary

- **Founded:** 2018 8 years old
- **Team:** 8 1 to 10 people
- **Funding reported:** 2.1M as listed, currency not stated
- **Last round:** Equity crowdfunding Nov 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for War Paint For Men has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About War Paint For Men

War Paint For Men is a leading men’s makeup and grooming brand based in London, England.

Founded in 2018 by Danny Gray, the company aims to empower men by challenging the stigma around makeup and promoting confidence in self-expression. The brand offers a range of products specifically designed for male skin, including tinted moisturizers, concealers, beard gels, and foundations, all crafted to be lightweight and subtle. In addition to makeup, War Paint provides a skincare line developed in South Korea, featuring clinically proven ingredients. The company also publishes a guide titled *Makeup For Men – The Manual From War Paint*, which educates men on makeup usage. War Paint For Men is committed to inclusivity, targeting men of all demographics who wish to enhance their appearance and support their mental health through grooming. With over 100,000 units sold in 77–80 countries, the brand is recognized globally and is available in major retailers.

## What company datasets say War Paint For Men raised

Funding, as reported

Reported in all **2.1M** in the source's currency

Rounds **2**

Last round **Equity crowdfunding**

Last round size **600k**

Last round date **Nov 2021**

Investors listed **3**

## The company, in detail

What they build

Known for

men's skincare sets concealer consumers men's skincare men's beauty products men's skin tone matching men's foundation men's grooming kit lightweight coverage information technology & services men's makeup kit cosmetics easy application oil control beauty b2c

Built with from their website

Google Tag Manager Klaviyo CloudFlare Viewport Meta Element UI Amazon S3 Yotpo Shop Pay Priority Hints Microsoft Exchange

+8 more

Apple Pay RollWorks Account-Based Platform Yotpo SMSBump Microsoft 365 Apps & Services Mobile Friendly AdRoll Shopify Open Graph

- **Sector:** Cosmetics
- **Industry code:** NAICS 325620, SIC 3999, 2844
- **Region:** England
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/war-paint)

## Cosmetics in United Kingdom

Startups like it

- [**YUV** London *Raised*](https://millionrounds.com/company/yuv)
- [**Augustinus Bader** London · founded 2017](https://millionrounds.com/startup/augustinus-bader)
- [**SLG Brands** Cheltenham · founded 1985](https://millionrounds.com/startup/slg-brands)
- [**AKT London** London · founded 2019](https://millionrounds.com/startup/akt-london)
- [**Callaly** London · founded 2014](https://millionrounds.com/startup/callaly)
- [**BYBI Beauty** London · founded 2017](https://millionrounds.com/startup/bybi-beauty)
- [**VIEVE** London · founded 2020](https://millionrounds.com/startup/vieve-2)
- [**indu** London · founded 2021](https://millionrounds.com/startup/indu)

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