# Wallaby Financial, Inc.: Information technology & services, Pasadena, United States

> Wallaby Financial, Inc.: Wallaby Financial, Inc. Based in Pasadena, United States. Founded 2011. What Millionrounds holds on them, and what we have not seen.

Source: https://millionrounds.com/startup/wallaby-financial-inc (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# Wallaby Financial, Inc.

Wallaby Financial, Inc.

Funding reported Last round: Seed

Information technology & services Pasadena, United States

Company summary

- **Founded:** 2011 15 years old
- **Team:** 3 1 to 10 people
- **Funding reported:** $1.1M in dollars
- **Last round:** Seed Aug 2012

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Wallaby Financial, Inc. has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Wallaby Financial, Inc.

Wallaby Financial, Inc.

was a fintech company founded in 2011 and based in Pasadena, California. The company specialized in credit card reward optimization, helping consumers maximize their rewards based on spending habits and preferences. Wallaby developed technology and apps that analyzed over 2,400 credit cards from more than 500 financial institutions, using proprietary algorithms and location data to recommend the best card for each purchase. Wallaby offered free mobile and web apps for iPhone, Android, and wearables, which suggested optimal credit cards for maximizing cash-back, airline miles, and hotel stays. The company also showcased a feature called Wallaby Wallet Boost, which combined cloud-based wallets with intelligent credit card selection. Additionally, Wallaby maintained a comprehensive database of credit cards for reward analysis and licensed its optimization algorithms to other firms. The company monetized through credit card application referral fees and technology licensing, without charging users directly. In December 2014, Wallaby was acquired by Bankrate, Inc.

## What company datasets say Wallaby Financial, Inc. raised

Funding, as reported

Reported in all **$1.1M** in dollars

Last round **Seed**

Last round size **$1.1M**

Last round date **Aug 2012**

## The company, in detail

What they build

Known for

mobile payments consumers enterprises information technology & services big data financial services finance enterprise software information technology software internet payments consumer internet mobile computer software b2b

- **Sector:** Information technology & services
- **Region:** California
- **Revenue:** $6.0M a year, as listed

## Information technology & services in United States

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- [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket)
- [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey)

## Is this your company?

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