# Vuori: Apparel & fashion, Carlsbad, United States

> Vuori: Vuori is a premium performance apparel brand founded in 2015 by Joe Kudla, based in Carlsbad, California. Based in Carlsbad, United States. Founded 2015.

Source: https://millionrounds.com/startup/vuori-2 (Millionrounds; every figure on the page links to its filing or article)

United States · [Apparel & fashion startup](https://millionrounds.com/companies)

# Vuori

Vuori is a premium performance apparel brand founded in 2015 by Joe Kudla, based in Carlsbad, California.

Follow Vuori and see its new rounds in your feed. [Sign up free](https://millionrounds.com/login?join=1&why=follow&next=%2Fstartup%2Fvuori-2)

Funding reported Last round: Undisclosed round

Apparel & fashion Carlsbad, United States

Company summary

- **Founded:** 2015 11 years old
- **Team:** 3,000 1,000+ people
- **Funding reported:** $825M in dollars
- **Last round:** Undisclosed round Oct 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Vuori has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Vuori

Vuori is a premium performance apparel brand founded in 2015 by Joe Kudla, based in Carlsbad, California.

The company creates versatile activewear that reflects the active Coastal California lifestyle, blending fitness, surf, sport, and art into durable garments. Vuori aims to redefine traditional activewear by combining technical performance with a relaxed aesthetic, promoting wellness and community. The brand offers a wide range of men's and women's apparel designed for both high-intensity activities and casual wear. Their product lineup includes tops, bottoms, outerwear, and accessories, featuring innovative fabrics that provide comfort and functionality. Vuori emphasizes sustainability, with some collections made from over 50% recycled materials. The company operates over 50 store locations across the U.S. and internationally, and it also sells products through major retailers like Nordstrom and REI. Vuori is committed to ethical manufacturing and actively works to offset carbon emissions in its supply chain.

## What company datasets say Vuori raised

Funding, as reported

Reported in all **$825M** in dollars

Rounds **2**

Last round **Undisclosed round**

Last round size **$825M**

Last round date **Oct 2021**

Investors listed **5**

SEC Form D **$1.1M sold, 1 filing, last Apr 2016**

## Founders and team

From the SEC filings it signed: 1 on the team.

- **Joseph Kudla** Executive Officer i

## On 2 portfolio pages

Investors who name them

- [TCG](https://millionrounds.com/fund/tcg)
- [Trinity West Ventures](https://millionrounds.com/fund/trinity-west-ventu)

Each firm lists Vuori on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

health care performance fabrics matching sets flexible fabrics consumers apparel manufacturing travel clothing tank tops breathable fabrics athletic bottoms manufacturing athletic clothing tennis apparel multi-functional activewear shorts gift cards

Built with from their website

Azure Devops Jira Service Management Amazon SES Google Tag Manager Amazon CloudFront JUnit OneTrust Tech Risk & Compliance Centric PLM Atlassian PWA

+8 more

Google Cloud Arc Klaviyo RFID YouTube Pinterest VStitcher Gem

- **Sector:** Apparel & fashion
- **Industry code:** NAICS 31599, 458110, SIC 2295
- **Region:** California
- **Revenue:** $327M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/vuori)

## Apparel & fashion in United States

Startups like it

- [**BANDIER** New York · founded 2014 *Raised*](https://millionrounds.com/company/bandier)
- [**Cuyana** San Francisco · founded 2011 *Raised*](https://millionrounds.com/company/cuyana)
- [**JAANUU** El Segundo · founded 2013 *Raised*](https://millionrounds.com/company/jaanuu)
- [**NAADAM** New York · founded 2013 *Raised*](https://millionrounds.com/company/naadam)
- [**ANINE BING** Los Angeles · founded 2012 *Raised*](https://millionrounds.com/company/anine-bing)
- [**Carbon38** Culver City · founded 2012 *Raised*](https://millionrounds.com/company/carbon38)
- [**HICKIES** Brooklyn · founded 2011 *Raised*](https://millionrounds.com/company/hickies)
- [**Koio** New York · founded 2014 *Raised*](https://millionrounds.com/company/koio)

## Is this your company?

Add your raise, your deck and your story, and put Vuori in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)