# VIU Eyewear: Apparel & fashion, Zurich, Switzerland

> VIU Eyewear: VIU Eyewear is a Swiss-founded direct-to-consumer eyewear brand established in 2013. Based in Zurich, Switzerland. Founded 2013.

Source: https://millionrounds.com/startup/viu-eyewear (Millionrounds; every figure on the page links to its filing or article)

Switzerland · [Apparel & fashion startup](https://millionrounds.com/companies)

# VIU Eyewear

VIU Eyewear is a Swiss-founded direct-to-consumer eyewear brand established in 2013.

Funding reported Last round: Venture (Round not Specified)

Apparel & fashion Zurich, Switzerland

Company summary

- **Founded:** 2013 13 years old
- **Team:** 260 201 to 1,000 people
- **Funding reported:** - none reported
- **Last round:** Venture (Round not Specified) Nov 2020

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for VIU Eyewear has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About VIU Eyewear

VIU Eyewear is a Swiss-founded direct-to-consumer eyewear brand established in 2013.

The company specializes in premium prescription glasses and sunglasses, blending high fashion with technical innovation and precise craftsmanship. Designed in Zurich and handmade through specialist partners in Italy and Japan, each pair of eyewear undergoes over 80 manual steps to ensure quality. Operating on a direct-to-consumer model, VIU shortens the supply chain to provide high-quality, design-led eyewear at fair prices. The brand combines online sales with over 50 flagship retail stores across Europe, including Germany, Switzerland, and Austria, offering customers personalized services such as free eye tests and fittings. VIU emphasizes sustainability and transparency in its manufacturing process, using durable materials like Italian acetate and Japanese titanium. The brand targets fashion-conscious consumers who appreciate unique, non-mass-produced eyewear and values refined design and quality.

## What company datasets say VIU Eyewear raised

Funding, as reported

The last round reported **Venture (Round not Specified)** Nov 2020

Last round date **Nov 2020**

## On a portfolio page

Investors who name them

- [Gentian Investments AG](https://millionrounds.com/fund/gentian-investments-ag)

Each firm lists VIU Eyewear on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

consumers information technology & services brillen medical excellence optometrist b2c designerbrillen sonnenbrille eyewear e-commerce optician d2c internet augenoptiker consumer internet korrekturbrillen

Built with from their website

Google Maps Google Tag Manager HREF Lang Atlassian Google Workspace CloudFlare Viewport Meta Apple Business Manager Google Meet Google Maps Platform

+8 more

CloudFlare CDN Pinia Priority Hints CAPTCHA JavaScript IBM Data Warehouse Nuxtjs Mobile Friendly

- **Sector:** Apparel & fashion
- **Industry code:** NAICS 44-45, SIC 5995
- **Region:** Zurich
- **Revenue:** 66.2M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/viu-eyewear)

## Apparel & fashion in Switzerland

Startups like it

- [**maison blanche AG** Zurich · founded 2022](https://millionrounds.com/startup/maison-blanche-ag)
- [**DillySocks** Zurich · founded 2013](https://millionrounds.com/startup/dillysocks)
- [**i care. iceep** Uster · founded 2020](https://millionrounds.com/startup/i-care-iceep)
- [**VYN Long-Luxe** Basel · founded 2020](https://millionrounds.com/startup/vyn-long-luxe)
- [**BAABUK Sàrl** Lausanne · founded 2013](https://millionrounds.com/startup/baabuk-s-rl)
- [**adretto AG** Zug · founded 2019](https://millionrounds.com/startup/adretto-ag)
- [**Moya Kala AG** Sarnen · founded 2017](https://millionrounds.com/startup/moya-kala-ag)
- [**FINELLI Studios AG** Embrach](https://millionrounds.com/startup/finelli-studios-ag)

## Is this your company?

Add your raise, your deck and your story, and put VIU Eyewear in front of investors. Or tell us what we have wrong.

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