# Visual IQ, Inc.: Marketing & advertising, Needham, United States

> Visual IQ, Inc.: Visual IQ, a Nielsen company, is a prominent provider of cross-channel marketing attribution and effectiveness measurement solutions.

Source: https://millionrounds.com/startup/visual-iq-inc (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & advertising startup](https://millionrounds.com/companies)

# Visual IQ, Inc.

Visual IQ, a Nielsen company, is a prominent provider of cross-channel marketing attribution and effectiveness measurement solutions.

Funding reported Last round: Series B

Marketing & advertising Needham, United States

Company summary

- **Founded:** 2006 20 years old
- **Team:** 48 11 to 50 people
- **Funding reported:** $15M in dollars
- **Last round:** Series B Sept 2017

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Visual IQ, Inc. has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Visual IQ, Inc.

Visual IQ, a Nielsen company, is a prominent provider of cross-channel marketing attribution and effectiveness measurement solutions.

Founded in 2006 and based in Needham, Massachusetts, the company focuses on delivering accurate insights into marketing performance through advanced analytics and multi-touch attribution technology. In 2017, Visual IQ was acquired by Nielsen, enhancing its capabilities within Nielsen’s Marketing Effectiveness segment. The core offering of Visual IQ is the SaaS-based IQ Intelligence Suite, a marketing intelligence platform that helps marketers uncover performance insights and optimize their advertising strategies. Key features include multi-touch attribution, marketing mix modeling, and user-friendly dashboards for performance monitoring. These tools enable marketers to adjust their strategies in real-time, allocate budgets efficiently, and demonstrate the impact of their marketing investments. Visual IQ serves brand marketers, agency partners, and marketing teams across various industries, emphasizing the importance of maximizing efficiency and effectiveness in marketing efforts.

## What company datasets say Visual IQ, Inc. raised

Funding, as reported

Reported in all **$15M** in dollars

Last round **Series B**

Last round size **$2.0M**

Last round date **Sept 2017**

## Founders and team

From the SEC filings it signed: 2 on the team.

- **Anto Chittilappilly** Director, Promoter i
- **Manu Mathew** Executive Officer, Director, Promoter i

On the board, as filed i *Adit Abhyankar* *Ravi Bhaskaran*

## The company, in detail

What they build

Known for

marketing mix modeling information technology & services information technology attribution management marketing dashboards software integrated marketing media mix modeling marketing attribution marketing optimization marketing & advertising multitouch attribution marketing analytics advertising services

Built with from their website

Adobe Marketo Engage Google Workspace Atlassian Cloud DemandBase WP Engine Google Cloud Hosting Freshdesk Remote Microsoft 365 Outlook

+2 more

UltraDns Gmail

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 541910, SIC 7311
- **Region:** Massachusetts
- **Part of:** Brookfield
- **Revenue:** $16M a year, as listed

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