# VIOLET GREY: Retail Luxury Goods and Jewelry, Los Angeles, United States

> VIOLET GREY: VIOLET GREY is an e-commerce beauty company focused on makeup recommendations, reviews, and information. Based in Los Angeles, United States.

Source: https://millionrounds.com/startup/violet-grey (Millionrounds; every figure on the page links to its filing or article)

United States · [Retail Luxury Goods and Jewelry startup](https://millionrounds.com/companies)

# VIOLET GREY

VIOLET GREY is an e-commerce beauty company focused on makeup recommendations, reviews, and information.

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Funding reported Last round: Debt financing

Retail Luxury Goods and Jewelry Los Angeles, United States

Company summary

- **Founded:** 2012 14 years old
- **Team:** 11 11 to 50 people
- **Funding reported:** $29M in dollars
- **Last round:** Debt financing Apr 2020

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for VIOLET GREY has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## What company datasets say VIOLET GREY raised

Funding, as reported

Reported in all **$29M** in dollars

Rounds **6**

Last round **Debt financing**

Last round date **Apr 2020**

Investors listed **7**

SEC Form D **$39M sold, 5 filings, last Feb 2018**

## Founders and team

From the SEC filings it signed: 4 on the team.

- **April Uchitel** Interim Chief Executive Officer i
- **Cassandra Grey** Chief Executive Officer i
- **Aviv Nevo** Effective upon the closing of the offering, Aviv Nevo resigned as a director. i
- **Michael Walrath** Effective upon the closing of the offering, Michael Walrath resigned as a director. i

On the board, as filed i *Jill Scalamandre* *Marc Rey* *Marigay McKee* *Richard Scanlon*

## On 2 portfolio pages

Investors who name them

- [Beechwood Capital](https://millionrounds.com/fund/beechwood-capital)
- [Fernbrook Capital Management LLC](https://millionrounds.com/fund/fernbrook-capital-management-llc)

Each firm lists VIOLET GREY on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## Retail Luxury Goods and Jewelry in United States

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