# VIEVE: Cosmetics, London, United Kingdom

> VIEVE: VIEVE is a community-driven makeup brand founded by professional makeup artist Jamie Genevieve. Based in London, United Kingdom. Founded 2020.

Source: https://millionrounds.com/startup/vieve-2 (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Cosmetics startup](https://millionrounds.com/companies)

# VIEVE

VIEVE is a community-driven makeup brand founded by professional makeup artist Jamie Genevieve.

Funding reported Last round: Series A

Cosmetics London, United Kingdom

Company summary

- **Founded:** 2020 6 years old
- **Team:** 45 11 to 50 people
- **Funding reported:** 7.3M as listed, currency not stated
- **Last round:** Series A Nov 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for VIEVE has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About VIEVE

VIEVE is a community-driven makeup brand founded by professional makeup artist Jamie Genevieve.

The brand focuses on creating high-performance, versatile products that empower individuals to feel confident and authentically themselves. VIEVE emphasizes a mission of honesty and accessibility, offering a curated range of makeup designed to fit seamlessly into everyday life. The brand operates on core values of Respect, Inspire, and Own It, Together, fostering an inclusive environment passionate about beauty. VIEVE also partners with Beauty Banks, a charity that addresses beauty poverty, highlighting its commitment to social responsibility. VIEVE offers a Pro MUA Programme for professional makeup artists and students, providing benefits like discounts on core products. The brand engages with its audience through pop-up events and masterclasses, enhancing the community experience. Overall, VIEVE aims to deliver a positive beauty experience that boosts confidence and self-expression.

## What company datasets say VIEVE raised

Funding, as reported

Reported in all **7.3M** in the source's currency

Last round **Series A**

Last round size **7.3M**

Last round date **Nov 2022**

## The company, in detail

What they build

Known for

makeup cosmetic innovation bath products self-care beauty consumers limited edition beauty startup online store cosmetic products self-confidence trend-inspired shades makeup tutorials multi-use products performance cosmetics ethical cosmetics cruelty-free cosmetics

Built with from their website

HREF Lang Paypal Clarity SDM Klaviyo YouTube Pinterest CloudFlare Max Mega Menu Viewport Meta Bogos

+8 more

Yotpo Shop Pay Glider.js Twilio SendGrid Email Marketing Campaigns Google Font API Microsoft Exchange Apple Pay Microsoft Azure

- **Sector:** Cosmetics
- **Industry code:** NAICS 325620, 456120, SIC 2842, 2844, 5999
- **Region:** England

## Cosmetics in United Kingdom

Startups like it

- [**YUV** London *Raised*](https://millionrounds.com/company/yuv)
- [**Augustinus Bader** London · founded 2017](https://millionrounds.com/startup/augustinus-bader)
- [**SLG Brands** Cheltenham · founded 1985](https://millionrounds.com/startup/slg-brands)
- [**AKT London** London · founded 2019](https://millionrounds.com/startup/akt-london)
- [**Callaly** London · founded 2014](https://millionrounds.com/startup/callaly)
- [**BYBI Beauty** London · founded 2017](https://millionrounds.com/startup/bybi-beauty)
- [**indu** London · founded 2021](https://millionrounds.com/startup/indu)
- [**Perfumer H** London · founded 2015](https://millionrounds.com/startup/perfumer-h)

## Is this your company?

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